Perfection in 0.2s. Live free with Neffos X

Perfection in 0.2s. Live free with Neffos X
TP-Link unveils brand new Neffos smartphones series

8 March 2017 – Singapore, TP-Link Singapore officially announced the arrival of the much anticipated Neffos X Series – Neffos X1 and Neffos X1 Max to the local market. The new smartphone series will propel the brand to be a serious contender in the mobile arena with impeccable design, state-of-the-art technologies and customer-centric features.

Neffos X Series users will be able to be stay connected 24/7 - be it constant texting or updating their social media platforms - and live their dynamic and fast-paced lives to the fullest. The phones were created to suit people who are constantly on-the-go, consumers will be able to live free; not chained to their desks by charging wires nor weighed down by a powerbank.

The Neffos X Series pushes the boundaries of smartphone design, imaging prowess, mobile security, and processing performance that caters to the ever-evolving consumer lifestyle. The smartphones, adhering to Neffos’ tagline ‘Close to You’, exhibits human-oriented philosophy and design with the aim to seamlessly connect people and technology together. The Neffos X Series is TP-Link’s stepping stone towards making life simpler for its customers.

“Our vision for Neffos is to be an all-encompassing device that brings all smart technology products together – from smart home products and accessories, to everyday devices. Neffos will be the only gadget that a consumer needs, anywhere and anytime.” Said Hugo Cai, General Manager of TP-Link Singapore, Malaysia and Hong Kong.

Top-notch cameras and super-fast unlocking in 0.2 seconds
Backed by a rear camera of 13-megapixel Sony sensor with backside illumination and 5P lens system as well as phase-detection auto-focus (PDAF) of just 0.2 seconds, the X Series ensures that you never miss a moment. The camera also features an f/2.0 aperture lens for taking clearer shots in low light and provides a shallow depth of field.

Both phones come with Real-time Night shooting, making night captures clear as day. The cameras’ standard features include HDR, Time Lapse and Panorama. The live-shooting mode crosses over to the 5-megapixel front camera, and the Real-time Beautify mode makes taking selfies more intuitive. The perfect selfie is just a tap away with the Neffos X Series.

Capturing moments will be a clinch with the fingerprint ID locking system capable of unlocking in 0.2 seconds. Programmed by sophisticated algorithms, the system can refine fingerprint data with use. The more a user unlocks the phone, the more accurate and fast it gets over time.

Uncompromised performance
Designed to fulfill consumers’ needs and desires for fast-paced connectivity and interaction. The Neffos X Series are powered by the Octa-core MediaTek Helio P10 chipset with up to 4GB of RAM and 64GB of internal storage*, which can be expanded with a microSD card up to 128 GB. The phones supports dual-band Wi-Fi and multiple LTE bands for fast internet access where available. The X Series are capable of handling anything from typical smartphone activities, such as web browsing and video streaming to demanding games.

The X1 Max is packed with a 3,000mAh battery. It can go through a full day’s use and features a fast-charging capability: 50% charging in just 30 minutes.

Inspired design
Stylishly sleek and built with premium materials, the smartphones feature metallic body exterior that was inspired by rocks found in streams – smoothed by the water over time without losing their mettle. Details have been refined to make the phones look and feel familiar, giving consumers the best user experience. The dual-curved back that tapers towards the sides allows for a more ergonomic fit, making it easier for users to hold a operate one-handed.

The Neffos X Series also have one of the thinnest edges in the industry at 2.75mm, and smooth, chamfered edges that measure only 0.6mm. The length of the phones are kept to a minimum, screen-to-body ratio is high at 76 percent. The screen makes use of full in-cell technology with “touch and display driver integration” (TDDI), which is light and 0.2mm thinner than the usual lamination used on other smartphones. It also provides high control precision in games and apps, and seamless screen integration for much improved image quality while extending battery life.

A 2.5D Corning Gorilla Glass sits on top of the X1 Max’s display to make swiping through screens feel natural. The display has a high, 1,800:1 color contrast for best-in-class entertainment. Colours are rendered with utmost accuracy and vibrancy. Details are sharp and viewing angles are excellent even at awkward angles. The Neffos X series devices are perfect for playing graphics-rich games and watching TV shows and movies.

Pricing and availability
The Neffos X1 and X1 Max are available in two colours - Cloudy Grey and Sunrise Gold. Prices start at $249 for the Neffos X1 and $329 for the bigger and more powerful Neffos X1 Max. The Neffos X1 will be available at all authorised Neffos retailers and resellers nationwide from 16 March 2017 while the X1 Max will hit the stores on 31 March 2017.

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*Highest configuration is for the Neffos X1 Max

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