Acronis World Backup Day Survey Exposes Serious Gap Between Security Risks and User Preparedness

Acronis World Backup Day Survey Exposes Serious Gap Between Security Risks and User Preparedness

March 31, 2017 — Ransomware has emerged as the most serious malware threat of the 21st century, with criminals projected to extort $5B from their victims in 2017. With the help of a hard-drive-encrypting virus, cyber criminals force users to choose between paying an online ransom and losing their files forever. The rapid growth of this form of high-tech larceny has led many business and users to leverage cloud-based storage and backup services in an effort to foil ransomware attacks.

Acronis, a global leader in hybrid cloud data protection and storage, recently completed a consumer backup survey in the U.S., U.K., Australia, Germany, France and Japan. The results were revealing, beginning with the finding that most users are completely unaware of the threat posed by ransomware attacks, much less how to prepare for them.

“This survey exposed a serious disparity between the value assigned to respondent data and what is actually being done to protect that data,” said John Zanni, CMO of Acronis. This is true for both the consumer market and for businesses.

“Backup still remains the most effective vaccine against data loss. Creating a backup before disaster strikes is much more efficient and cost effective than looking for a cure when your data is lost.  Affordable backup software is readily available, so there is no excuse for losing your data or exposing it to cyber criminals and ransomware attacks.”

General survey findings:
·         Over 34 percent of respondents said that they, or their family members, have experienced data loss.
·         Over 26 percent of respondents acknowledged they don’t perform any type of data backup.
·         Those who perform regular backups said that security, ease of use and storage capacity are the most important features in a backup solution.

Ransomware awareness findings:
·         Over 62 percent of respondents said they have never heard of ransomware.
·         While more than 67 percent placed great importance on their personal information, documents, pictures, videos and music, only 5.8 percent realized that it can cost more than $500 to recover their data after a ransomware attack.

Ransomware criminals extorted over $1 billion from victims in 2016 alone, according to the FBI, and while public cases involving hospitals and government agencies receive prime coverage, attacks on home computers go underreported.

“Security threats are certainly coming after consumers, not just enterprises,” commented Eric O'Neill, former FBI counter-terrorism and counterintelligence operative, in a recent interview with Acronis. “We tend to think of it as a problem for business or government. The fact of the matter is that most of the malware is affecting grandparents, parents and anyone with an email account and a computer.”

Other survey findings:
·         51.8 percent of households have more than 4 devices.
·         26.6 percent see security as the most important backup feature.
·         A significant portion of respondents, 10.5 percent, place considerable value on Facebook data.

There are four easy steps to protect data:
·         Always have a backup of your important data. Choose backup software with local storage, cloud storage and active protection against ransomware. 
·         Keep your operating system and software up to date. It will block cyber criminals from entering your system through any known security holes.
·         Be mindful of suspicious email, links, and attachments. The most effective infiltration method used by ransomware criminals is getting users to open infected email attachments and to click on links to malicious websites.
·         Install an antivirus software on your computer and enable automatic signature updates. If you are on a PC, make sure your Windows Defender is enabled and is up to date.

Special offer from Acronis

Malware attacks and defenses against them are continually evolving. Once the use of backups was proven to be a reliable defense against ransomware, malware gangs began developing ransomware variants that find and attack backup files, too. To answer this new threat, Acronis enhanced its backup solutions with innovative new anti-ransomware technology. Introduced in January 2017, Acronis Active Protection™ actively defends both user files and their backups by identifying and blocking ransomware attacks in real-time.

Take advantage of our World Backup Day special offer on Acronis True Image and start protecting your data today!

Resources for more information:
·         About World Backup Day: http://www.acronis.com/en-us/worldbackupday/
·         Acronis World Backup Day Survey: http://www.acronis.com/en-us/blog/posts/acronis-world-backup-day-survey-results
·         What is Ransomware? http://www.acronis.com/en-us/blog/posts/what-ransomware
·         Acronis True Image 2017 New Generation: http://www.acronis.com/en-us/personal/computer-backup/


About Acronis
Acronis sets the standard for hybrid cloud data protection through its backup, storage, disaster recovery and secure file sync and share solutions. Powered by the Acronis AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and affordable data protection of all files, applications and operating systems across any environment—virtual, physical, cloud, and mobile. Founded in 2003, Acronis protects the data of more than 5 million consumers and 500,000 businesses in 145+ countries. With more than 100 patents, Acronis products have been named best product of the year and cover a range of features, including migration, cloning and replication. Today, Acronis solutions are available worldwide through a global network of service providers, distributors and cloud resellers.



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