BeLive’s virtual busking app lets budding performers reach out through live streaming
Singapore, 7 April 2017 - Now, anyone can be an online superstar – and get paid. Whether you are a dancer, singer, magician, comedian, make-up maestro or just a master of chit-chat, there is a new homegrown live streaming mobile app that lets anyone start their individual channel to build their personal fandom.
The virtual busking platform lets streamers receive virtual gifts like flowers, teddy bears and even mansions from their fans in real time. These virtual kudos are purchased with real moolah and the streamer gets a substantial cut of the revenue when they receive these digital items.
Live streaming is the new social. Facebook, Instagram, YouTube and Twitch all have live streaming services now. In North and East Asian countries such as China, Japan and Korea, live streaming services with in-app purchases started to make an impact about a year ago but this phenomenon is still relatively new in South-east Asia. In China alone, live streaming is predicted to be a US$5 billion market by the end of 2017, according to a report last year by Credit Suisse. (https://uk.finance.yahoo.com/news/chinese-millennials-created-5-billion-100943062.html).
BeLive has been available in beta on both iOS and Google Play since February this year (2017). In the short span of two months it has attracted over 1,000 unique streamers, with about 300 of them actively streaming at least once a week. Top streamers can earn about $400 to $500 for a 30-minute stream.
Kenneth Tan, chief executive officer of BeLive said: “Live streaming is the new social. In China, Japan and Korea, this virtual-busking style of live streaming is the rage right now but it is still nascent in South-east Asia. We believe that this is next frontier of personal entertainment and want to put Singapore as a forerunner in what may well be the next big thing in social media and the Internet.”
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