Canon’s new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest details

Canon’s new EF-S35MM F/2.8 Macro IS STM offers users a macro perspective of the finest details
Canon’s EF-S35mm f/2.8 Macro IS STM is the first EF-S lens designed with
built-in Macro Lite technology to redefine and illuminate everyday moments

          
SINGAPORE, 6 April 2017 – Canon today introduced the new EF-S35mm f/2.8 Macro IS STM, a compact macro lens with built-in macro lights for aspiring photographers to discover the expressive world of macro imagery. The lens is also equipped with Hybrid IS technology to ensure that users will be able to capture sharp and vivid images without worrying about camera shake even when taking macro pictures at very close range. The accessibly priced lens is highly adept at capturing nuanced details such as the rich textures of textile and food, and the intricacy of small insects. With a perspective of a 56mm equivalent standard lens, it also makes an ideal lens for capturing natural everyday moments and can also be used for scenery, portrait and night photography.

“The EF-S35mm f/2.8 Macro IS STM is Canon’s latest iteration of our ongoing commitment to innovative imaging technology,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “Specially designed with built-in Macro Lite technology, the versatile EF-S35mm f/2.8 Macro IS STM will empower even beginner DSLR photographers to capture impressive macro photos or the beauty of daily moments."

Lighting up the details
With a built-in LED light on both the left and right side of the lens, the EF-S35mm f/2.8 Macro IS STM is designed to excel in macro photography. With this technology, the subject is illuminated from the front, resulting in balanced lighting, minimal shadow effects and an accurate reproduction of vibrant colours. Additionally, advanced users can choose to toggle between one or both lights using the Macro Lite On button on the side of the lens to control the lighting intensity by choosing to turn on left, right, or both lights to deliver beautiful images evoking greater dimension and contrast.

With the ability to control the optimal level of light, the EF-S35mm f/2.8 Macro IS STM will empower users to shoot bright and beautiful pictures of everyday items like flowers, food or close-up portraits without the hassle of carrying along special equipment like external speedlite that may cause shadowing during macro photography.

Smart design achieves exceptional image quality
With 1.0x magnification, the EF-S35mm f/2.8 Macro IS STM shoots at 1:1 life-size magnification, capturing finer details and textures of the subject. The large f/2.8 aperture captures light proficiently even in dim conditions, enabling users to create unique blurring effects that adds an artistic dimension to their images. With a working distance (the distance between the subject to the tip of the lens) of just 30 mm, coupled with a tapered design, photographers will be able to get within close proximity to their subjects for greater dramatic effects without worrying about undesirable casting shadows.

Furthermore, the incorporation of the molded-glass aspherical lens in the EF-S35mm f/2.8 Macro IS STM adeptly corrects aberrations and ensures high quality images with edge-to-edge sharpness.

Steady hands
The EF-S35mm f/2.8 Macro IS STM is equipped with Hybrid Image Stabilizer to mitigate the effects of camera shake arising from handheld photography. The Hybrid IS compensates for both lateral and angular shakes to ensure the reproduction of beautiful and crisp macro images.

This image stabilizing feature, also a mainstay in Canon’s suite of high-end lens, provides stabilizing effect of up to 4 stops shutter speed[1] to deliver smooth close-up photography without the use of a tripod. In addition, the EF-S35mm f/2.8 Macro IS STM is equipped with a lead-screw type STM motor, assuring users of stable, seamless and sharp footage while shooting macro movies. The motor produces minimal noise, which means users can now capture ambient sound without any sound distractions from the motor.

Pricing and Availability
The EF-S35mm f/2.8 Macro IS STM will be available at all Canon authorised dealers in end-May and pricing will be advised at a later date. 

Product specifications
EF-S35mm f/2.8 Macro IS STM
Focal length:                                       35mm
Maximum aperture:                             f/2.8
Lens construction:                              10 elements in 6 groups
Minimum focusing distance:               0.13m
Maximum magnification:                    1.0x
Drive system:                                      Lead screw-type STM drive system
Dimension:                                          69.2mm x 55.8mm
Weight: Approx.                                  190g
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at www.canon.com.sg.






[1] Using CIPA standards. (Focal length 35mm (56mm equivalent in 35mm format), EOS 7D Mark II used) The image stabilization function provides a shutter speed equivalent of 4 stops*.
Note: Image stabilization effect is reduced as the shooting distance shortens.

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