Recently, Gionee just announced they would sponsor the Hidden Treasure Miss Nepal 2017. This marks the third year that Gionee will partner with Ruslan FM 95.2, a popular music FM in Nepal, to sponsor this big event.
Miss Nepal is a national beauty pageant in Nepal that aims to find four extraordinary women who will represent the country. The event offers young women a once in a lifetime opportunity to become celebrities and role models in society.
With a belief in enthusiasm and perfection, Gionee regards the event as a great opportunity to showcase their brand value – attending to every detail to offer consumers the best products and user experience.
Gionee hope to inspire consumers in Nepal by promoting products which have powerful features but still well designed. Through this sponsorship, Gionee is looking forward to inspiring a modern and fashion lifestyle for younger generation in Nepal and allow them to go about their lives with confidence and optimism, which is consistent with Gionee’s tagline, make smiles.
Gionee has always focused on youth–centric marketing initiatives like sports events and music festivals. Gionee has been the principal sponsor of the two-time IPL winners, the Kolkata Knight Riders, in India since 2015. In 2016, Gionee also sponsored Asia’s Premiere Electronic Dance Music Festival in India.
As one of the key overseas market, Nepal has gained the attention of Gionee. The company has made remarkable investments towards localization, from retail channel distribution to the establishment of after-service centers and various marketing events. All of these efforts have been put into practice in order to build a positive brand image in local consumers.
In addition to their marketing efforts, Gionee will launch its flagship products in Nepal. The A1, Gionee’s new flagship product, which was unveiled at MWC 2017, will soon be available in Nepal.
As part of Gionee’s legacy, the A1 features a 4010 mAh long life battery. An integrated solution of software and hardware was developed to guarantee that the device always has power. Moreover, the A lineup features many superb selfie features, such as a powerful 16MP selfie camera and a customized selfie flash, which allows A1 users to take bright, beautiful and natural-looking selfies in any condition. The phone will be available in Nepal right after its launch in India.
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