HUAWEI CELEBRATES LOCAL LAUNCH OF NEW P SERIES SMARTPHONES

HUAWEI CELEBRATES LOCAL LAUNCH OF NEW P SERIES SMARTPHONES



Datuk Professor Jimmy Choo, OBE and Managing Director of Leica Camera Asia Pacific, Sunil Kaul, make appearances at Singapore’s launch of new HUAWEI P10 and HUAWEI P10 PLUS
(From L to R: Clement Wong, Datuk Professor Jimmy Choo OBE, Sunil Kaul and Cheng Jiangfei)


SINGAPORE, 31 MARCH 2017 – Today, media and guests were invited to step into an artistic studio to experience the new HUAWEI P10 and HUAWEI P10 PLUS hosted by the global consumer technology brand. Build around the tagline “Make every shot a cover shot”, the local launch event focused on the new generation cameras co-engineered with Leica, with special guests Datuk Professor Jimmy Choo, OBE and Mr Sunil Kaul, Managing Director, Leica Camera Asia Pacific in attendance together with senior management from Huawei Technologies, Singapore.

“Building on the success of the P9 and Mate 9 series, we have co-engineered the new HUAWEI P10 and HUAWEI P10 PLUS with Leica to bring you the most advanced smartphone camera yet,” said Mr Cheng Jiangfei, Country Head of Huawei Consumer Business Group (CBG) in Singapore. “At  Huawei, our tagline “Make It Possible” not only defines who we are, it also represents our  commitment to delivering technology innovations and creating extraordinary experiences for consumers around the world.”

Hosted at ION Orchard, the event kicked off with a welcome address by Mr Cheng who highlighted  the key milestones of the brand leading up to the launch of the new P series smartphones. A combination of cutting-edge hardware and advancements in software, the HUAWEI P10 and HUAWEI P10 PLUS are co-engineered with Leica to enhance portrait photography and come in a suite of unique colours developed in partnership with Pantone Color Institute™. Following the local unveil of the HUAWEI P10 and HUAWEI P10 PLUS, media and guests then heard from Mr Clement Wong, Director, Product Marketing, Huawei CBG, who presented the improved dual-camera Leica system and brand partnerships behind the new smartphones.

Mr Cheng and Mr Wong were then joined by Datuk Professor Jimmy Choo, OBE and Mr Kaul for a panel discussion on the key capabilities of the Huawei P series – Style, Speed and Shots. Amongst the features discussed: the world’s first Hyper Diamond-Cut finishing, two new on-trend colours created together with Pantone, enhanced performance thanks to the new Huawei Ultra Memory, and improved camera systems co-engineered with Leica.

In addition to product bars where guests could test and experience the new HUAWEI P10 and HUAWEI P10 PLUS, the event also featured a portraits gallery and two pop-up photography studios. The  gallery showcased  portraits  shot  by  world-renowned  photographers  using  the  new  P series smartphones, and guests could take their cover shots with the new HUAWEI P10 and HUAWEI P10 PLUS at the studios.

The local launch event will be made open to public on 1 and 2 April 2017 at the ION Orchard. Members of the public are welcome to experience the new HUAWEI P10 and HUAWEI P10 PLUS, as well as participate in a social media photography competition for a chance to win a new HUAWEI P10 PLUS each day. For more details, follow Huawei CBG on Facebook: https://www.facebook.com/HuaweimobileSG/.



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