Tech Storm Signs MOU with Aladdin Street Singapore As Commerce Partner and Collaborates on Bespoke Gadgets for South East Asia
· Singapore, 3rd April 2017: Tech Storm, the region’s entrepreneur TV for made-in-Asia entrepreneurs signs a MOU with South East Asia’s premium halal marketplace, Aladdin Street Singapore, to bring bespoke gadgets from both international brands and Asian inventors to trend savvy users. Tech Storm signs the first Commerce Partnership MOU with Aladdin Street Singapore
· First of the its kind collaboration between a digital content TV network and e-marketplace platform
· Partnership brings a wide spectrum of curated bespoke tech gadgets to users seeking premium products in this category and creates greater opportunities for Asian inventors to reach new users
Tech Storm is a next-generation media that delivers inspiring video, 24-hour TV channel that covers 25 pan-Asian countries and editorial content to satisfy a fast growing global community of tech loving fans across Asia Pacific markets; helping them discover technology industry’s coolest inventions and the entrepreneurs behind them.
Aladdin Street Singapore is the world’s first premium quality products and halal e-marketplace as part of the Aladdin Group across 29 countries. The network covers a global population footprint of approximately four billion consumers, across countries such as China, India, Indonesia, Thailand, Vietnam, Japan, South Korea, Australia, New Zealand, the Middle East, the United Kingdom and America.
Debbie Lee, Founder & Chief Executive Officer of Tech Storm (pictured above): “The Asia Pacific e-commerce market is worth more than US$567 billion, what we see is the rapid increase of interest and purchase in the premium bespoke tech gadget category. This collaboration with a pure e-marketplace platform like Aladdin Street Singapore to showcase our content team’s curated panel of gadgets, new innovations will attract discerning and trend savvy users. Asian fans who follow Tech Storm’s curated gadget content can now click and buy what they see on our partner’s e-marketplace. The appetite for tech content is insatiable; this incredibly powerful partnership will be a force to be reckoned with.”
“We want to enrich our users’ buying experience on our e-marketplace beyond just the browsing, shopping experience but to entertain them with amazing quality tech-related videos and articles that the Tech Storm team has produced. Most importantly, it is the value and integrity of the curated offerings of bespoke, premium tech gadgets for our customers.”: Andy Yun, Chief Executive Officer of Aladdin Street Singapore.
Tech Storm has produced and showcased their original scripted series titled “Storm Bytes”, a magazine series that covers the coolest tech innovations, inventions, social media and their inventors. The series is hosted by celebrities, Benjamin Kheng and Erin Lim on a high definition 24-hour satellite TV channel this year across South East Asia.
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