Sony’s EXTRA BASS™ Pumps Up the ULTRA Festival Experience

Sony’s EXTRA BASS™ Pumps Up the ULTRA Festival Experience



(SINGAPORE, 30 May 2017) – Sony Electronics returns with a bang as the official wireless speaker, headphone and home audio system partner for four ULTRA Worldwide festivals across the Asia market – Singapore, Korea, Taiwan and the Philippines. Bringing the party live to electronic dance music fans across the region, Sony Electronics is also proud to be a Live Stream Partner for ULTRA Singapore. With an exciting lineup of promotional activities planned in the lead up to and during ULTRA, fans can look forward to the ultimate festival experience with Sony.

Returning to the Lion City for its second full-scale edition, ULTRA Singapore will take place on 10 and 11 June 2017. ULTRA Worldwide is the world’s premier electronic music festival brand, featuring leading DJs and state-of-the-art production. Attendees will be invited to experience the smooth rhythms and deep bass beats of ULTRA Singapore at the Sony booth, powered byEXTRA BASS™[1]. Featuring Sony’s immersive EXTRA BASS™ Club Room at the Sony booth, festival goers will also be treated to Sony’s latest audio offerings and ultimate entertainment experience with our industry-leading 4K Digital Cinema projectors. 

“With Sony Electronics’ extensive range of audio products, we aim to provide immersive experiences for music fans to suit any genre and occasion whether it’s slow jazz on an audiophile record or the rich, heart thumping beats of an electronic track at a pool party,” said Mr. Yukihiro Kitajima, General Manager, Video & Sound Division, Consumer Business Group, Sony Electronics Asia Pacific. “Partnering the world’s premier electronic music festival with our EXTRA BASS™ Series, showcases our ongoing commitment to deliver the ultimate music experience to our consumers and dance music fans.”

ULTRA Live Powered by Sony EXTRA BASS™
As the exclusive Live Stream Partner for ULTRA Singapore, Sony will bring the ultimate experience to fans at selected Sony Stores in Southeast Asia, including the Singapore flagship store at 313@Somerset.

Since the beginning of May this year, several in-store activities and promotions were rolled out in various countries in the region with opportunities for consumers to win free tickets to ULTRA Worldwide events with the purchase of selected Sony EXTRA BASS™ products. Promotional activities are still on-going for the following countries:

PHILIPPINES
There will be in-store promotions where customers will get a chance to win General Admission tickets to Road to ULTRA Philippines in Manila happening on 15 September 2017. Stay tuned for more updates by following Sony on Facebookhttps://www.facebook.com/SonyPhilippines/, Instagram https://www.instagram.com/sonyphinc and Twitter https://twitter.com/SonyPHinc.

VIETNAM
From 19 May to 3 June 2017, there will be online promotions where customers will stand a chance to win General Admission Tickets to ULTRA Singapore on 10 and 11 June 2017.

TAIWAN
From 6 June to 13 August 2017, there will be in-stores promotions where customers will stand a chance win General Admission Tickets to Road to ULTRA Taiwan at Da Jia Riverside Park in Taipei City on the 10 September 2017 by purchasing selected EXTRA BASS™ products. Plus, consumer can also get special giveaway during this promotion.

Sony EXTRA BASS™ at ULTRA Singapore
ULTRA Singapore partygoers will be invited to try out Sony’s latest EXTRA BASS™ range of audio products at the Sony booth, designed to enhance the listening experience with deep bass notes for today’s most popular music genres. These include the:

·         MDR-XB950N1 –Wireless headphones with noise cancelling technology that eliminates ambient sounds so you can focus on the music.
·         MDR–XB510AS – In-ear wireless sports headphones with arc supporters to provide a perfect, stable fit for active users with a IPX5/IPX7[2] water resistant design.
·         SRS-XB40SRS-XB30 and SRS-XB20  Made for today’s heavy-hitting bass lines and dropping beats, EXTRA BASS™ technology delivers powerful, clear bass sound where it’s hard to find – in a compact, portable speaker. The result is a full, deep, resonating sound with synchronised flashing lights that’s perfect for a night of electronic, hip-hop or your favourite music genre. All speakers feature easy, one-touch connectivity and music streaming with NFC and Bluetooth® compatibility so you can bring your party anywhere. Thanks to the compact size and long battery life of these speakers, they can be easily picked up and moved to where the action is. The perfect combination of style and portability, this newly expanded EXTRA BASS™ wireless speaker series looks and sounds great wherever you put them, indoors or out. Take them to a pool party with peace of mind, knowing that the IPX5 rated water-resistant design will protect them against splashes.
·         GTK-XB7 – A high-powered portable home audio system with bombastic bass, featuring vibrant speaker lights to create a club-style atmosphere that's perfect for house parties.

All products are currently available at all Sony Stores, Sony Centre and selected Sony authorised dealers.



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