A Look into the Evolution and Future of Mobile Messaging

A Look into the Evolution and Future of Mobile Messaging
Six milestones in celebration of LINE’s sixth anniversary

Singapore – The world of mobile messaging apps has changed significantly over the past few years. From basic chat functions to group video calls and stickers, messaging apps are now much more than just a way to chat with friends. Today’s apps are full lifestyle platforms where users can send funny stickers, video chat with friends, play games, express their creative side and more. On LINE’s sixth anniversary, here’s a look at how the world’s leading lifestyle platform has changed the messaging app game since its launch in 2011.

Technology Shaping a New Generation – The Birth of Free Mobile Messaging
Launched October 2011
For LINE’s 218 million monthly active users[1], staying connected with family and friends is now just a free voice call or chat away! It’s also secure – LINE calls and chats are encrypted end-to-end by default. LINE also has functions built in that enrich the chat experience, like translator chat bots that can be added to group chats to automatically translate text into English, Chinese, Korean and Thai.

Stickers – A New Way of Communicating
Launched October 2011
LINE was one of the first messaging apps to launch stickers and change the game, giving users a new way to communicate. With over 258,000 sets of stickers currently on sale, stickers are one of LINE’s biggest revenue drivers. In Singapore, seasonal stickers for National Day and Chinese New Year or special Singlish-themed stickers also allow us to express our unique local style!

LINE Creators Market – How Messaging Apps Make Money
Launched April 2014
Going beyond mobile messaging, LINE Creators Market is a full-fledged business where users can make and sell their own stickers and themes directly through the LINE app. With this, budding artists now have an outlet to express their creativity as well as an alternative revenue source.

Promoting the Creative Economy: LINE’s Search for Singapore’s Next Young Sticker Artist
Launched October 2016
LINE held its first-ever nation-wide Sticker Design Competition in Singapore in October 2016,a first in Singapore by the brand to promote and reward budding creative talent. Art school students had the chance to learn the ins-and-outs of designing for a mobile platform, expand their portfolio and even win prize money. In total, sticker sets designed as part of the competition garnered over 300,000 downloads.

Advancing the Game: Security, Privacy, Seamless Integration
Launched December 2016
Most chat apps offer voice and video calls for both group and single chats, but LINE took it a step further with group video calls for up to 200 people at once. Everything from business conference calls to personal chats with friends all over the world is now possible. The connection is also secure, fast and reliable – no more pixelated faces!

Clova – a Digital Assistant for the Future
Announced March 2017
LINE’s foray into the world of artificial intelligence (AI) starts with Clova, a cloud virtual assistant with the naturalism, functionality and interconnectivity to make it fully integrated into everyday life. The smart speaker Wave and smart display Face will allow users to interact with it in a natural way, using realistic language and speech.

About LINE Corporation

Based in Japan, LINE Corporation (NYSE:LN/TSE:3938) is dedicated to the mission of “Closing the Distance,” bringing together people, information, and society. The LINE messaging app was launched in June 2011 and has since grown into a diversified global platform, operating a range of services and contents.

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