AppsFlyer teams up with Indonesia’s Largest Social Commerce Platform, KASKUS, to Bolster Ad Capabilities

AppsFlyer teams up with Indonesia’s Largest Social Commerce Platform, KASKUS, to Bolster Ad Capabilities
KASKUS taps mobile attribution experts to expand ad reach to local and global audience


JAKARTA, Indonesia, July 5, 2017 – AppsFlyer, the leading global mobile marketing attribution analytics company, today announced its partnership with Indonesia’s largest social commerce platform KASKUS to integrate its industry-leading solutions with KASKUS’ popular social platform.
The strategic tie-up will streamline KASKUS’ ad performance, increase measurement capabilities and offer KASKUS access to AppsFlyer’s extensive advertiser network base. In addition, AppsFlyer’s capabilities will enable KASKUS to effectively and accurately track ad traffic and filter out fraudulent activities for more impactful business results.
KASKUS is known in Indonesia for its various forums and online marketplace where users can buy and sell items. Founded in 1999, KASKUS prides itself on its community-driven roots and to date, has amassed over 9.8 million users, and more than 20,000 communities on its platform. Kaskusers (KASKUS members) can now access KASKUS through website, mobile website and mobile apps which can be downloaded in both Apple and Android devices.
“Prior to engaging AppsFlyer, we did not have a concrete way of tracking our digital advertising efforts within our extensive online ecosystem,” said Ronny W. Sugiadha, Chief Marketing Officer of KASKUS. “We are excited and pleased with what AppsFlyer brings to the table with its solutions. It will not only help to track our traffic and ensure ad quality, but will also connect us to the its large base of global advertisers.”

“This partnership represents an exciting time in Indonesia’s mobile app marketing landscape and we are absolutely thrilled to be working with one of the largest social e-commerce platforms in Indonesia to maximise their digital advertising efforts,” said Paul Michio McCarthy, Director of Sales, APAC, AppsFlyer. “We are registering strong advertiser interest from our network in Indonesia and globally as well and foresee tremendous opportunities in supporting KASKUS in achieving business success with current and potential advertisers.”

Since 2014, AppsFlyer has worked with many of Indonesia’s largest digital native companies to track their mobile ad campaigns and improve the quality of advertisements that are delivered to their users. AppsFlyer has also built a strong presence in Indonesia’s e-commerce industry, counting 17 of the top 20 shopping apps in Indonesia as its partners. Recently, AppsFlyer released its first ever Indonesian Performance Index which measures and ranks the top media sources in mobile advertising by combining retention and scale.

About AppsFlyer
AppsFlyer's technology is found on over 98% of the world's smartphones, making it the global leader in mobile attribution and marketing data analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering mobile marketers and developers to maximize the return on their marketing investments. With AppsFlyer’s NativeTrack TM Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and the Active Fraud Suite featuring DeviceRank, AppsFlyer is the go-to resource for the most successful mobile apps in the world. Trusted by Facebook, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision, Tokopedia, Go-Jek and 10,000+ other leading brands and partners, AppsFlyer has 12 global offices to support every app marketer around the world. To learn more, visit www.appsflyer.com.

About KASKUS

KASKUS is Indonesia’s largest social commerce platform. It was founded in 1999 by Andrew Darwis while studying in Seattle, USA. In 2008, KASKUS was officially became a company under PT. Darta Media Indonesia. KASKUS provides discussion forums and facilitates commerce (JB) in its diversified portfolio of services. It has more than 9.8 million registered members and approximately 20,000 communities with 2.5 million Twitter followers and more than 1 million Facebook followers. It currently has more than 150 employees at its Jakarta headquarters. 

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