Development of Digital SLR Camera Nikon D850

Development of Digital SLR Camera Nikon D850
The highly anticipated FX-format camera, crafted with extensive technology from Nikon, takes centre stage

SINGAPORE, 25 July 2017 – Nikon Corporation is pleased to announce the development of the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850.

The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, as well as hobbyists who capture landscapes, commercial sports, fashion, weddings, and multimedia content creators.

The D850 is the successor to the D810, which was highly praised by its users for offering extremely sharp and clear rendering, and rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years – who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek high resolution and high speed capabilities that only a Nikon of this calibre complemented by NIKKOR lenses can offer.

The official D850 launch video is available on Nikon Singapore’s Facebook page here.

Availability
Information regarding the release of this product will be announced at a later date.

Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.


About Nikon
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics,

Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit www.nikon.com.sg. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonSingapore and on Instagram at www.instagram.com/NikonSg




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