MediaMath at ATS Singapore 2017: “Education is essential to engage and empower today’s digital marketing professionals”

MediaMath at ATS Singapore 2017: “Education is essential to engage and empower today’s digital marketing professionals”



Photo caption: Wendy Hogan, Marketing Transformation & Strategy Director, Oracle (left), moderating the panel with Sanchit Sanga, Chief Digital Officer – APAC & MENA, Mindshare, Marcus Cho, Regional Multiscreen Performance & Precision Marketing, Asia Pacific, Johnson & Johnson, Rahul Vasudev, Managing Director, APAC, MediaMath, and Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk
July 13, 2017: Singapore – Speaking on the opening panel at ATS Singapore 2017 last week on “The State of the Buy-Side: shifting relationships between the client, technology, and service layer triumvirate,” Rahul Vasudev, Managing Director, Asia Pacific, MediaMath, reiterated the importance of education to empower marketers in the region with the ability to focus on business outcomes that are truly relevant to them. Just last year, MediaMath launched the Asia Pacific (APAC) hub of the New Marketing Institute (NMI), the company’s own education and training arm, to advance programmatic know-how in the region and train aspiring marketers to embrace programmatic techniques and technologies.



“With technology constantly evolving, marketers need to be aware of the various solutions available to them – and more importantly, how they can use them to create value. We believe that programmatic technology is a complimentary tool that marketers should leverage to help focus on what their customers want and help them deliver true business outcomes. With the advancement in programmatic technology, we are moving towards that sweet spot one step at a time,” added Vasudev.

He further elaborated how the course modules at NMI not only focus on basic programmatic knowledge, but are also on content relevant for the modern, advanced marketer. “We need to help the marketers understand each stage of the consumer’s journey, down to the level of what consumers are actually purchasing and their individual preferences, instead of relying on increasingly irrelevant media metrics. The NMI courses focused on marketers, helps guide the way towards that end.”

Additionally, Vasudev commented on whether adtech is becoming increasingly commoditized; “with quality expectations coming from marketers, technology has to stand out through consistant innovation and needs to reach a certain scale before it can be really cutting-edge.” Built over a database of more than a billion consumers, MediaMath recently launched its suite of audience solutions, MediaMath Audiences, in Australia, India, New Zealand, and Singapore, to help advertisers improve the performance and reach of their marketing campaigns. MediaMath Audiences enables its clients to easily activate against highly predictive audiences, in a truly omni-channel way.

About MediaMath

MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.



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