OPPO Announces Singapore Launch Date for Limited Edition Red R11

OPPO Announces Singapore Launch Date for Limited Edition Red R11
Red colour variant of flagship R11 camera phone will launch on 29 July in partnership with cult beauty brand MAKE UP FOR EVER



18 JULY 2017, SINGAPORE — Mark your calendars! Leading global camera phone brand OPPO today announced the Singapore launch date of the limited edition Red colourway of its flagship R11 phone. The Red R11 will debut on 29 July, with preorders starting on 21 July.

The all-new Red colour variant will be launched together with French cosmetic brand MAKE UP FOR EVER, the Official Makeup Partner of the Red R11. Consumers will receive a limited edition custom engraved red lipstick by the cult beauty label with successful purchases of the Red R11 camera phone. The launch will be accompanied by a multi-platform campaign fronted by local Instagram personalities including Daryl Yow (@darylaidenyow), Cassandra Tan (@caxs) and Sophia Chong (@sophiachong). Named ‘Caught You RED Handed’, the campaign aims to excite consumers with the creative use of the OPPO Red phone in Instagram stars’ ‘red-handed’ mugshots.

In addition to Instagram celebrations, OPPO will transform part of the OPPO Suntec City concept store into a picture-worthy experience zone, where consumers will be able to try out first-hand the Red R11’s camera capabilities against stunning backdrops - guaranteed to attract more Instagram likes. Consumers will also have the exclusive opportunity to experience beauty products by MAKE UP FOREVER in their Red R11 photoshoots.

The perfect accessory for fashion enthusiasts, the R11 features a sleek and streamlined appearance and boasts the world’s first 20MP front camera and 20MP+16MP rear dual camera, allowing fashionistas to capture their #OOTD’s and everyday moments in greater clarity. Makeup aficionados can also master the art of clear and beautiful portraits with the R11, thanks to the foreground bokeh effect, the automatic HDR function, and intelligent skin tone beautification technology that ensure every shot is captured to perfection.

The limited edition Red R11 retails at S$699 and is available for preorder from 21 to 28 July at all OPPO concept stores and online at the official OPPO Singapore website at https://www.oppostore.com.sg/.

For more information about the R11, visit http://www.oppo.com/sg/.

OPPO R11 Specifications

Dimensions/Weight
Size                             154.5x74.8x6.8mm
Weight                         150g (with BATT)

Basic Parameters
Colour                          Gold, Black
Operating System        ColorOS 3.1, Android 7.1
Processor                    Qualcomm SDM 660, Octa-core (4 x2.2GHz, 4 x1.9GHz)
RAM                             4 GB
Storage                        64 GB (Support microSD card up to 256GB)
Battery                         3000mAh (Typical Value) Li-Po Battery (unremovable)
Charger                        VOOC Flash Charge mini

Display
Size                             5.5''
Type                             AMOLED (PPI 401)
Resolution                   FHD (1920 by 1080 pixels)
Colours                        16 million colours
Touchscreen                Multi-touch, Corning® Gorilla® Glass 5

Camera
Rear Camera                16M (f/1.7) + 20M (f/2.6)
Rear Sensor                 IMX398 + IMX376
Front Camera               20M (f/2.0)
Flash                            Supported

Connectivity
GPS                             Supported
Bluetooth                     4.2 LE
Wi-Fi                            802.11 a/b/g/n/ac
NFC                              No
OTG                             Supported
Sensors                       E-compass, G-sensor, Gyro-meter, Light and Proximity Sensor



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