AppeDine Launches Beta Version Of Unique Trilateral F&B And Lifestyle E-Commerce Marketplace In Singapore

AppeDine Launches Beta Version Of Unique Trilateral F&B And Lifestyle E-Commerce Marketplace In Singapore

Singapore, 30 August 2017 - AppeDine announced the public beta release of the only trilateral food & beverage (F&B) and lifestyle e-commerce marketplace in Singapore, the first ever platform with the capability 
to perform online transactions customized for F&B and lifestyle service providers, chefs and consumers. Consumers can download the AppeDine's mobile app or visit its website at for their next culinary and lifestyle experience.

AppeDine is a bespoke e-commerce platform for F&B and lifestyle service providers to monetize their culinary services and venue spaces online, without incurring any capital outlay. Chefs who sign up for the app are

automatically notified of requests by service providers or consumers in real time, and given a fair opportunity to bid for each on-demand opportunity. Aggregating F&B outlets, pop-up events and special promotions on one platform, AppeDine presents a wide selection of new culinary and lifestyle experiences for consumers.

Service providers' experience

Convenient and user-friendly, the AppeDine platform empowers F&B and lifestyle service providers with the ability to manage online listings, transactional sales, bookings and loyalty programs on their own. They
can easily showcase their menus, sell tickets online, track ticket sales and redemption real time, through the AppeDine Partner mobile app or web site.

With the support of the AppeDine platform, F&B and lifestyle service providers are equipped to be more agile in their offerings.

For example, a café located in the central business district with a good lunch crowd but few walk-ins in the afternoon and evenings, can list the space for venue rental with a curated price plan and offer as an off-site business meeting venue during off-peak hours, or transform into a lifestyle service provider at night, hosting pop up events through tickets sold on AppeDine. Optimzing their existing resources, F&B and lifestyle service providers are able to grow their businesses with new revenue streams proactively.

The AppeDine platform takes into consideration the long working hours and the need for liquidity in the F&B and lifestyle business. Service providers would appreciate the instant online payment for each transaction, and no capital outlay. Transactional sales tracking online reduces the time spent on administrative paperwork, a boon to productivity.

"AppeDine is the go-to digital business manager for F&B and lifestyle service providers," said Clara Lim, founder and CEO of AppeDine, "With AppeDine Partner App, it is where pertinent elements like the e-commerce payment gateway, integration with social media marketing, and a ticketing system with real-time sales tracking, converge into a single, comprehensive platform to serve the community of consumers,
chefs and service providers. There are no sign up fees or subscription fees required by partners when they list content online on the AppeDine platform - it is free. Partners can leverage on AppeDine and list as much content as they desire."

Consumers' experience

AppeDine is designed to meet the demands of the discerning consumer. Diners looking for unique experiences will be pampered by the medley of possibilities available on the web site or the AppeDine mobile apps
(Android and iOS).

Through AppeDine, diners can book for pop-up events online instantly, secure unique venues for group events with online deposit payment, and enjoy ancillary benefits such as loyalty rewards and competitive pricing on F&B vouchers.

Diners looking to host private dining parties can either hire an established private chef from the "Book-a-Chef" feature, or take it up a notch by customizing a unique menu according to their budget in the "Chef-on-Demand" feature.

"AppeDine is the one-stop digital marketplace for customers. With multiple channels of F&B and lifestyle services available at AppeDine app for consumers, we are confident that consumers from all walks of
life can discover options within their budget to fit their needs whilst satisfying their cravings for any occasion," said Clara Lim.

The AppeDine Partner app is for F&B and lifestyle service providers while the AppeDine app is for consumers. They are both free for download on Apple App Store and Google Play Store. For more information, please visit

About AppeDine
AppeDine is a Singapore startup founded in 2016 by Clara Lim. The company endeavors to be the ultimate e-commerce marketplace for dining and lifestyle experiences. Through toolkits for service providers to
monetize their culinary services and space, improve transactional sales and streamline their operations for improved efficiency and productivity, AppeDine aims to deliver a platform that enables adaptive and positive transformations in the F&B and lifestyle service industry.

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