Kaspersky Lab Launches Awards Campaign to Increase Awareness on Internet Safety

Kaspersky Lab Launches Awards Campaign to Increase Awareness on Internet Safety 

2 Aug 2017
Kaspersky Lab has launched a campaign in Asia Pacific to educate the public and spread awareness on Internet safety. Known as the Goondus Awards, the campaign is inviting submissions from the public on Internet mistakes and faux pas that have led to reputational, financial or property damage or loss for individuals.  

The Goondus Awards website which features the submissions anonymously, highlights real life incidents where a naïve or ill-informed Internet practice led to some form of misfortune. 

“We want to educate people about safer Internet behaviours and to showcase real world examples of missteps leading to some form of loss or damage. While some stories may be humorous and even incredulous, the repercussions and damage were real and in some cases severe,” explained Sylvia Ng, General Manager, South East Asia. “As our entries are entirely anonymous, we’re encouraging a community led campaign to drive home the message that only safe practices will make the Internet safer for users.”

The Goondus Awards showcases a wide array of stories ranging from humorous occurrences to unintelligent acts and sad episodes involving monetary or reputational loss. The campaign acts as an initiative to raise cyber security awareness in an engaging form through the sharing of personal stories. It also serves to help web visitors foster positive and pleasant online experiences. 

With the ease of access to the Internet, users have developed a sense of complacency or even a mild form of naivety in their daily digital lives, potentially lending themselves to becoming victims of cybercrime. 

The Goondus Awards aim to remind users that they are not completely safe from cybercriminals and that they need to be vigilant, practice and maintain Internet etiquette to protect themselves. 

One classic example of a story that may happen to anyone is one of two friends using iTune top up cards who was duped through an ingenious identity theft scam. Only when one of the friends was out of pocket by $200 did she find out that her friend had never asked for a top up!

The fact that identity theft can happen so close to home and lead to financial loss was very disturbing and shocking to the individuals in this example.

Submission and contest details 
The criteria for the story entries are that they must be based on actual events leading to tangible or intangible losses concerning Internet use. The winning stories will be selected by a panel of judges where participants stand a chance of winning an iPad Mini or a Tablet and even monthly prizes like a Kaspersky Lab premiums hamper. The website also includes tips and advice from cyber security experts and elaborations on the different types of scams such as Internet love sex scams, credit for sex scams and phishing scams, to further inform users. 

Due mainly to a rise in online commercial crime, the Singapore Police Force (SPF) found that overall crime had increased by 4% in 2015, from 32,315 cases in 2014 to 33,608 crime cases in 2015. Online commercial crimes consisting of cheating which involve e-commerce, credit-for-sex and Internet love scams surged 95%, from 1,929 cases in 2014 to 3,759 cases in 20151.

The Goondus Awards website can be accessed from the following link.

1Home Team Annual Statistics: Singapore’s 4 Per Cent Increase in Crime Rate Largely Due to Cybercrime, Ministry of Home Affairs



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