More help for 2,500 SMEs to “Go Global” with Google

More help for 2,500 SMEs to “Go Global” with Google
New tools and programmes for Singaporean businesses to succeed at home and abroad

SINGAPORE, 31 July 2017 — Today Google announced an expansion to its Go Global initiative--first started in 2015—designed to help homegrown brands tap into the global market, with a commitment to train 2,500 small and medium enterprises (SMEs) by 2019 to be digital and export-ready.

Singapore has a proud history as an export hub, and recent research by Oxford Economics shows that the internet now plays a key part in helping drive exports. Small businesses that are online are almost four times more likely than those that are not to export.

The expanded Go Global programme aims to help SMEs by:
  • Helping SMEs with little or no digital experience to get online
  • Training SMEs to explore new markets and expand their export footprint
  • Nurturing SME talent into digital leaders to accelerate their firm's online efforts

Go Global now includes a wide range of training tools including:
  • A new programme that gives SMEs access to dedicated marketing consultants who can advise how to grow using online media campaigns
  • SMEs who have already embarked on e-Commerce, or those looking to start e-Commerce campaigns, can seek consultancy advice  on developing e-Commerce capabilities (i.e: data analytics, CRM tools). SMEs may apply for SPRING’s Capability Development Grant  to develop these capabilities.
  • Masterclasses led by Google and partner agencies providing practical advice on how to grow a digital presence
  • Export-specific workshops for brands looking to bring their products and services overseas using tools such as AdWordsGoogle Analytics and Global Market Finder
  • Squared Online for SMEs which provides training for 1,000 SME leaders looking to build in-house digital expertise

Today, Google also announced new partnerships with the National Trades Union Congress (NTUC) and Singapore infocomm Technology Federation (SiTF) to scale its outreach efforts to SMEs. This new collaboration will extend Go Global's offerings to NTUC’s and SiTF’s combined base of 13,650 member companies, and provide an important avenue for Google to take in valuable feedback from industry associations on ways to enhance support to SMEs.

Mr. Gilberto Gaeta, Head of Google Marketing Solutions for Singapore, Malaysia, Philippines and Emerging Markets commented, “We’ve seen great traction with our efforts with Go Global since its launch and we want to go even bigger this year to provide more help for SMEs to fulfil their dreams of becoming recognised brands at home and abroad. Whether it’s taking their first step online or exploring new markets, we hope that the programme will help SMEs take their businesses to greater heights.”

About Go Global
Since its launch in 2015, Go Global has helped more than 1,000 SMEs in Singapore increase their global presence and exports through a series of free workshops and masterclasses.

For more information about Go Global, please visit and hear about their success stories on YouTube here.

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