ASUS Announces the Availability of the All-New Professional Grade ZenBook Pro UX550 in Singapore

ASUS Announces the Availability of the All-New Professional Grade ZenBook Pro UX550 in Singapore
The redesigned, high-performance laptop that is the thinnest, lightest, fastest and most elegant ZenBook Pro ever



KEY POINTS 
·         Designed to entice, crafted to perform: Latest Intel® Core i7-7700HQ quad-core processor, 16GB RAM, NVIDIA® GeForce® GTX 1050 Ti graphics and 512GB PCIe® SSD
·         Enduring elegance, timeless style: All-new compact solid-aluminum unibody is thinner and lighter, with stylish new colour and diamond-cut silver edges
·         Immersive audio and visual performance: Ultra-thin bezel 15.6-inch NanoEdge full HD display, with powerful quad-speaker Harman Kardon audio system
·         Intuitive touch experience: Multi-touch display compatible with the ASUS Pen allows for an accurate drawing, writing or annotating experience in any supported application or program
·         All-day battery: 73Wh lithium-polymer battery provides up to 14 hours of on-the-go performance[1] and supports fast charging up to 60% capacity in 49 minutes[2]

Singapore (19 September 2017) ASUS today announced the availability of the all-new ZenBook Pro UX550, a high-performance 15.6-inch laptop that is the fastest, thinnest and lightest ZenBook Pro ever. The ZenBook Pro UX550 offers discerning professional users the ultimate combination of serious performance and supremely elegant design, harnessing the amazing power of the latest Intel® Core i7-7700HQ quad-core processor, a gaming-grade NVIDIA® GeForce® GTX 1050 Ti graphics, the fastest PCI Express® (PCIe®) 3.0 x4 SSDs, a high-speed 2400MHz DDR4 RAM and 40Gbps Thunderbolt 3 USB Type-C (USB-C) ports. An integrated fingerprint sensor allows fast and secure one-touch login with Windows Hello.

The state-of-the-art visuals on the ZenBook Pro UX550 are provided by the 15.6-inch NanoEdge multi-touch display, featuring a 1,920 x 1,080 full HD resolution and an ultra-thin 7.3mm bezel that gives the ZenBook Pro UX550 an 83 percent screen-to-body ratio. Powerful immersive sound is delivered by the Harman Kardon-certified quad-speaker audio system. 

The ASUS Pen (sold separately), which is compatible with the ZenBook Pro UX550, provides creative professionals another way to interact with the machine, allowing for an intuitive and accurate drawing, writing or annotating experience in any supported application or program.

The ZenBook Pro UX550 has a stunning all-new compact design, featuring an all-aluminum unibody finished with classic ZenBook design elements, along with a sophisticated colour scheme of Royal Blue enhanced with brilliant diamond-cut silver edges.

A high-capacity 73Wh lithium-polymer battery gives the ZenBook Pro UX550 an astonishing day-long endurance with up to 14 hours battery life[3]. It also incorporates fast charging technology to minimise recharge times.

The ZenBook Pro UX550 is retailing at $2,898 starting from today, and will be available at all ASUS Brand Stores and authorised retailers. For enhanced productivity, the ASUS Pen can also be purchased separately at all ASUS Brand Stores at $69.

Designed to Entice, Crafted to Perform
The ZenBook Pro UX550 is built to deliver the ultimate on-the-go performance. At its heart is the latest Intel® Core i7 quad-core processor — which is 8 percent faster than the previous generation, and with an operating frequency that can be boosted up to 3.8GHz. This amazing processor is backed with a 16GB of high-performance 2400Hz DDR4 RAM and an ultra-fast 512GB PCIe® SSD.


The ZenBook Pro UX550 uses up to the latest NVIDIA® GeForce® GTX 1050 Ti gaming-grade graphics with 4GB of GDDR5 video memory to deliver performance that is nearly twice as fast as a GeForce® GTX 960MX GPU. This DirectX® 12-compatible graphics monster delivers all the horsepower needed for even the most graphics-intensive tasks, such as 3D rendering, video playback or ultra-detailed gaming. Designers, developers and gamers will enjoy the best possible graphics performance with the ZenBook Pro UX550.

The ZenBook Pro UX550 also has full support for the ASUS Pen (sold separately) and Windows Ink, making it the perfect choice for creativity. ASUS Pen is an active stylus with a slim and elegant aluminum design that allows for accurate drawing, writing or annotating in any supported application or program. The Windows Ink allows users to create sticky notes, capture ideas and details as they happen. Users can even take a screenshot and share it in one click.

The two USB-C ports on the ZenBook Pro UX550 incorporate the latest Thunderbolt 3 technology for versatile, ultra-fast connections. Along with 40Gbps data transfer speeds — 2X faster than Thunderbolt 2 and 8X faster than USB 3.1 Gen 1 — Thunderbolt 3 supports power delivery and dual 4K UHD external displays, making the ZenBook Pro UX550 a superb choice for graphics professionals. There are also two USB 3.1 Gen 1 Type-A ports and an HDMI port for the ultimate, hassle-free connectivity. An integrated fingerprint sensor in the touchpad allows fast and secure password-free login with just a single touch via Windows Hello.

Enduring Elegance, Timeless Style
The elegant finish and refined profile of the ZenBook Pro UX550 belies the power inside. Its precision-crafted, solid-aluminum unibody features brilliant diamond-cut edges; and the iconic Zen-inspired spun-metal finish on the lid in Royal Blue colour scheme allows users to match their professional styles easily.

Featuring a 15.6-inch NanoEdge display with an ultra-thin 7.3mm bezel that gives it an incredible 83 percent screen-to-body ratio, the ZenBook Pro UX550 is remarkably compact for such a high-performance laptop, with dimensions comparable to some 14-inch laptops. And at just 18.9mm thin, with a weight of only 1.8kg, the ZenBook Pro UX550 is a gorgeous powerhouse that can be taken anywhere and everywhere.

Immersive Audio and Visual Performance
With an astonishing resolution of 1,920 x 1,080 pixels — the full HD NanoEdge display on the ZenBook Pro UX550 is something to behold. The pixel density of 282 pixels per inch ensures that everything is pin-sharp — from the finest details in photos and videos to the tiniest text. The ultra-wide 100% sRGB and 72 percent NTSC colour gamut of the display produce incredibly natural-looking colours, and 178° wide-view technology ensures a perfect picture even at acute viewing angles.

The ZenBook Pro UX550 delivers amazing audio performance through its Harman Kardon-certified ASUS SonicMaster Premium sound system, which features an array of four separate high-quality speakers powered by a smart amplifier. Each stereo channel has a woofer to handle low frequencies and a tweeter dedicated to higher frequencies, hence users can experience impressive surround-sound effects at volumes that are 2.5X louder than the previous generation of the ZenBook Pro. The four-speaker configuration now delivers a 1.6X-wider frequency response, ensuring rich and crystal-clear full-range sound even at high volume levels.

All-Day Battery
When working on the go, the last thing users need is a flat battery when there is no power socket to hand. A high-capacity 73Wh lithium-polymer battery provides the ZenBook Pro UX550 with a day-long battery life of up to 14 hours for productivity tasks, or up to 10 hours of full HD video playback[4].

Lithium-polymer batteries last for up to 700 charge cycles — 2.5X more than standard lithium-ion cylinder batteries. These batteries also retain up to 80 percent of their original capacity even after hundreds of charge cycles. In addition, the fast charging technology in ZenBook Pro UX550 can charge a low battery to 60 percent capacity in just 49 minutes[5].


AVAILABILITY & PRICING
The ZenBook Pro UX550 is retailing at $2,898 starting from today, and is now available at all ASUS Brand Stores and authorised retailers. For enhanced productivity, the ASUS Pen can also be purchased separately at all ASUS Brand Stores at $69.

ASUS Brand Stores
Address
Operating Hours
Contact Us
1 Woodlands Square, Causeway Point #03-11,(S)738099
Monday - Sunday: 11.00am - 9.30pm
6376 9314
1 Rochor Canal Rd, Sim Lim Square (S) 188504
Monday - Sunday: 11.00am - 8.00pm
6332 8330
6 Raffles Boulevard, Marina Square #02-261 – 267, (S) 039594
Monday - Sunday: 11.00am - 9.00pm
6332 5384

For full list of authorised retailers, please visit the ASUS Singapore website here.


About ASUS
ASUS is one of Fortune Magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$14 billion of revenue in 2015.

SPECIFICATIONS[6]
ASUS ZenBook Pro UX550
Model
UX550VE-BO101T
Price
$2,898
Processor
Intel® Core™ i7-7700HQ Processor 2.8GHz
(Quad Core, 6M Cache, Up to 3.8GHz)
Operating System
Windows 10 Home (64-Bit)
Display
15.6-inch NanoEdge LED-backlit Full HD 1920 x 1080 with 178° Wide-View Technology Capacitive Multi-Touch Display
Graphics
NVIDIA® GeForce® GTX 1050 Ti with 4GB DDR5 vRAM
Chipset
Intel® HM175
Memory &
Storage
16GB DDR4 2400MHz RAM
512GB PCIe® SSD
Wireless
802.11ac Wi-Fi
Bluetooth® 4.2
Connectivity
2 x USB 3.0 Type-A Ports
2 x USB 3.1 Gen 2 Type-CPorts, with Thunderbolt 3 Support
1 x Audio Combo Jack
1 x HDMI 1.4 Port
1 x microSD Card Reader
1 x DC Jack
Camera
VGA Webcam
Audio
4 x High-Quality Stereo Speakers (with Smart Amplifier)
Harman Kardon-Certified ASUS SonicMaster Premium Audio System
Battery
73Wh Lithium-Polymer
AC Adapter
Output: 19V, 120W;  
Input: 100V-240V AC, 50Hz/60Hz
Size (W x D x H)
365 x 251 x 18.9mm
Weight
1.8kg (with Battery)





[1] Tested using MobileMark 2014 productivity mode and MobileMark 2014 video playback mode. Test configuration: Intel® Core™ i5 with 8GB RAM, Full HD panel, NVIDIA® GeForce® GTX 1050 4GB graphics. Battery life may vary from different usage scenarios.

[2] Charging speed varies from different device modes and charging outlets.
[3] ASUS internal testing used MobileMark 2014 productivity mode. Test configuration: Intel® Core™ i5, 8GB RAM, Full HD panel, GeForce® GTX 1050 4GB graphics.
[4] Tested using MobileMark 2014 productivity mode and MobileMark 2014 video playback mode. Test configuration: Intel® Core™ i5 with 8GB RAM, Full HD panel, NVIDIA® GeForce® GTX 1050 4GB graphics. Battery life may vary from different usage scenarios.
[5] Charging speed varies from different device modes and charging outlets.
[6] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com/sg

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