Huawei Unveils Next-Generation Flagship Handset

Today, Huawei launched the HUAWEI Mate 10 Series in Munich – this announcement heralds a new era of intelligent phones. The HUAWEI Mate 10 and Mate 10 Pro are AI-devices that combine innovative hardware, the latest Kirin 970 chipset, as well as EMUI 8.0 on the newest Android 8.0.

Some of the key features of the Mate 10 Series include:
·  FULLVIEW VIVID, DISPLAY: A 3D glass body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colours
·  LONG-LASTING AND FAST CHARGING: HUAWEI SuperCharge, and the 4000 mAh battery comes with AI-powered Battery Management 
·  AMAZING DUAL CAMERA IN A SMARTPHONE: New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect

Huawei fans can now register their interest or pre-order their Mate 10 Series:
·  Registration of Interest for the Mate 10 and Mate 10 Pro will be available from 17 October at http://consumer.huawei.com/sg/
·  Pre-orders for the Mate 10 will be available exclusively on Lazada Singapore (http://www.lazada.sg/huaweiMate10), and Huawei Concept Stores between 17-23 October 2017



Huawei Unveils the Ultimate Intelligent Phone Series – 
HUAWEI Mate 10 and HUAWEI Mate 10 Pro
Introducing the next era of mobile phones – intelligent phones with the world's first Kirin AI processor to deliver a faster, more personalised mobile experience

SINGAPORE – October 16, 2017 – Disruptive innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer Business Group introduced its first AI mobile chipset, the Kirin 970. Today in Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to new AI mobile applications. The HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology.

“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily lives. AI can enhance user experience, provide valuable services and improve product performance,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural-Network Processing Unit, launching a new era of intelligent phones.” 

HUAWEI Mate 10 Series Key Features:

  • Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural-Network Processing Unit (NPU).
  • A 3D glass body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10supported technology for intensely vivid and bright colours.
  • HUAWEI SuperCharge, the world’s first fast charging technology to receive the TÜV FastCharge Safety Certification, and 4000 mAh battery with AI-powered battery management.
  • New Leica Dual Camera with SUMMILUX-H lenses, both featuring an aperture of f/1.6, for intelligent photography including AI-powered Real-Time Scene and Object Recognition and AIpowered bokeh effect.
  • An all-new, simplified EMUI 8.0 based on Android™ 8.0.

A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences


The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor, delivering AI enhancements for a faster, more customised mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, featuring an octa-core ARM Cortex CPU, a first-to-market Mali G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography. 

The specialised NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. [1] The HUAWEI Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections. 

By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI-Accelerated Translator. The Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications, extending Huawei’s processing capabilities to the entire value chain.

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro will launch with Huawei’s all-new EMUI 8.0 powered by Android™ 8.0. Features include an AI Engine to fully leverage the capabilities of the Kirin 970, an AI-Accelerated Translator to deliver faster and more accurate interactive translation for a smoother communication experience, an easy projection feature to connect the new Huawei Mate Series to a larger screen and support for a full desktop experience – either mirroring or extending the smartphone display like a PC.

Design Qualities for New Levels of Sophistication and Comfort

With an all-new HUAWEI FullView Display, the HUAWEI Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colours. The 6-inch HUAWEI Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.

The iconic devices feature a 3D glass body, beautifully and symmetrically curved on all sides for an ergonomic hold.

The HUAWEI Mate 10 Pro is also IP67 Water and Dust Resistant.

New Leica Dual Camera and AI-powered Battery Management for the Next Era of Smartphone Use

Huawei has again partnered with Leica to co-engineer the dual lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilisation (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered bokeh effect and AI-powered digital zoom. The new AI-powered Real-Time Scene and Object Recognition feature, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered digital zoom function with AI motion detection for clearer and sharper pictures.

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behaviour and intelligently allocates resources to maximise battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 per cent to 20 per cent in 10 minutes, and 1 per cent to 58 per cent in 30 minutes.[2] Additionally, HUAWEI SuperCharge is the world’s first fast charging technology to receive the TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.

New Accessories

  •  Huawei also launched three HUAWEI Mate 10 accessories: the EnVizion 360 Camera, SuperCharge™ Power Bank, and Smart Scale. 
  • The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels
  • Huawei’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge
  • The Smart Scale can monitor and analyse health information such as body fat percentage and Body Mass Index through a mobile app.

Singapore Pricing and Availability


The new HUAWEI Mate 10 will be available in two colours, Mocha Brown and Black, in late October in Singapore. The HUAWEI Mate 10 Pro will also be available in two colours, Mocha Brown and Midnight Blue, in late-November. The exclusive PORSCHE DESIGN HUAWEI Mate 10 will be available in Diamond Black colour in early December.

Device
Memory
Singapore Price (includes tax)
Availability
HUAWEI Mate 10

64GB ROM +
4GB RAM 
S$888
28 October 2017
HUAWEI Mate 10 Pro
128GB ROM +
6GB RAM
To be announced on 26 October 2017
To be announced on 26 October 2017
PORSCHE DESIGN HUAWEI Mate 10
256GB ROM +
6GB RAM
To be announced on 26 October 2017
To be announced on 26 October 2017

Full details on Singapore pricing and availability will be made available on 26 October 2017.

Registration of Interest (ROI) and Preorder on Lazada and Huawei Concept Stores


Registration of Interest (ROI) for Mate 10 Series
ROI Duration
17 October 2017 onwards
Available Model
Mate 10: (64GB ROM + 4GB RAM)
Mate 10 Pro: (128GB ROM + 6GB RAM)
PORSCHE DESIGN Mate 10: (256GB ROM + 6GB RAM)
Available Colours
Mate 10: Black & Mocha Brown
Mate 10 Pro: Midnight Blue and Mocha Brown
PORSCHE DESIGN Mate 10: Diamond Black
ROI Website
http://consumer.huawei.com/sg/

Preorder on Lazada & Huawei Concept Stores for Mate 10
Preorder Duration
17 October 2017 to 23 October 2017
Available Model
Mate 10: (64GB ROM + 4GB RAM)
Available Colours
Black & Mocha Brown
Retail Price
S$888 SGD (Mate 10)
Promotion
Free wireless keyboard & USB Type C to HDMI (First 500 customers only)
Website
http://www.lazada.sg/huawei/Mate10/

For more information, please visit: http://consumer.huawei.com/sg/.





[1] Based on Huawei’s laboratory testing results.
[2] Based on Huawei’s laboratory testing results. In the test, the device was charged from 1 per cent battery with the display switched off, through the HUAWEI SuperCharge charger and cable, in an environment with a 4G network, 25°C temperature, and relative humidity of 45-80 per cent.

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