Jabra supercharges Elite offerings with the new Jabra Elite 25e and upgrade of the popular Jabra Elite Sport

New Jabra offerings to include outstanding battery performance, with the Jabra Elite Sport now offering 50% more battery while the new Jabra Elite 25e features the best in-class battery for wireless calls for music

Singapore, 25 October 2017 – Jabra has added the new Jabra Elite 25e to its Elite line of products, and refurbished the popular Jabra Elite Sport true wireless earbuds with a 50% boost in battery life. The two new offerings are created with the success of the Elite Sport in mind, promising premium audio quality that delivers optimal enjoyment of calls and music.

The upgraded Elite Sport in Lime Green Grey will be sold in Singapore stores from October 2017, while a black edition will be released in the beginning of November featuring improved bass quality due to the Jabra sound app and extended battery life, and will continue to target active and tech-savvy professionals. Both colours will retail at SGD 368.

Meanwhile the Jabra Elite 25e, is the perfect music and call companion for busy professionals on the move. Outfitted with reliable voice experience and sound quality, the Elite 25e features an 18-hour battery and an ergonomically designed neckband for an all-day wearing style.

Jabra Elite Sport

Drawing on the expertise of the GN Group’s long-standing headset and hearing aid expertise, Jabra continues to pioneer unparalleled sound and battery capabilities with the launch of the upgraded Elite franchise.

In addition to the upgraded functionality, all the features from the original Elite Sport are still incorporated and are still supported by all major smartphone operating systems (Android and iOS):
·        Superior sound for calls and music. Four microphone technology
·        All-day comfort and a secure fit. Customizable fitting options
·        Advanced heart rate monitor. In-ear precision for optimized workouts
·        Durability, guaranteed. 3-year warranty against sweat

Jabra Elite Sport proves to be the most technically advanced, true wireless sports earbuds* available. They are a true training aid which are waterproof (IP67 rating) and delivers freedom of movement, ground-breaking in-ear fitness analysis, strong battery life and great music for anyone who wants to work out.

The Jabra Elite Sport has a distinct focus on the in-call experience, delivering superior audio quality for calls and music without wires.

“Whilst design aesthetics and features are crucial, we also appreciate that to most users “battery is ‘king’,” says Calum MacDougall, SVP at Jabra. “All the features in the world can be meaningless if your battery unexpectedly runs out on you. This is true for most electronics products, such as mobile phones and laptops – and certainly also your headphones, and now Jabra has taken a significant step in boosting battery experience in the true wireless category.”

Jabra has achieved an additional 50% more battery life, without adding to the weight or depth of the earphones themselves. So, you can enjoy 4.5 hours from one charge or with the charging case, an incredible 13.5 hours. Not only does this allow for a full day of continuous listening, it will see you through most situations life throws at you.

On top of that you can now personalize your sound with equalizer profiles and settings as well as control precisely how you listen to your favourite track through the Jabra app. Whether your preference is to personalize the acoustic tuning or enhancing your bass, you can now do so and save your listening profile through the graphical equalizer. In addition, there will also be a new Lime Green Grey edition.

According to leading market research from GFK, Jabra Elite Sport is in the top three selling true wireless products in the key markets across Europe and North America** and has established itself as the premium choice for runners and audiophiles, who are looking for a technically superior solution.

Existing Jabra Elite Sport users can benefit from the software functionality including equalizer profiles and settings via the software upgrade to the supporting Jabra Sport Life app.


·        All-day power. Enjoy up to 13.5 hours of battery life
·        Personalize your sound. Equalizer profiles and settings
·        More colour. Pure black or Lime Green Gray version
Find out more about the upgraded functionality and further improvements to the new Jabra Elite Sport at: http://www.jabra.com/elite  
Jabra Elite 25e

The Jabra Elite 25e in-ear stereo neckband headphone with best-in-class battery for wireless calls and music* are full mobility on-the-go headphones that allow for seamlessly switching between calls and music throughout the day for optimal effectiveness and productivity – all of this for an accessible price point of SGD 138.

The Jabra Elite 25e headphones are perfectly powered: One charge delivers all day or week power with up to 18 hours of battery life – giving you the freedom to stay connected anytime and anywhere. This is the best performance for a headset in this class. Whether the headphones are used for listening to music, commuting or making and taking calls, the wind-protected microphone allows for total concentration. 

The neckband has bendable flex zones and the design will ensure a great fit and all-day comfort. By enhancing the fit with Jabra EarGels™, users get better in-ear sound. The eargels and speakers are engineered for an immersive audio experience. The new eargel design allows for a more secure and comfortable fit with less audio leakage as a result. This greatly improves the listening experience, so whether you prefer rich bass or crisp high tunes, your sound quality needs won’t be compromised.

With a dedicated voice control button and message read out, you have one-touch access to Siri® and Google Now™, letting you access information hands-free, on the move. There’s no longer any need to take your phone out of your pocket if you want to answer a call or change your tune!

“The Jabra Elite 25e is engineered with the multi-tasking, on-the-go person in mind who values high quality conversations and music while on the move,” said Calum MacDougall, SVP at Jabra. “No product currently on the market delivers this level of battery life and experience for the Jabra Elite 25e’s price point. Therefore, we believe this product, following in the footsteps of the hugely successful Jabra Elite Sport, is worthy of the name Elite.” 

         All-day calls and music. Up to 18 hours of battery time.
         Amazing durability. Wind and water resistant. IP54 rated.
         Even better fit. Improved neckband and EarGelsTM design.
         Optimal connectivity. Connects up to 8 devices via Bluetooth®, and two at the same time with Multiuse™
         Dedicated voice control button. One-touch access to Siri® and Google Now™.
         Exceptional sound quality. Speakers engineered for immersive audio.

Find out more about the new Jabra Elite 25e at: http://www.jabra.com/elite25e
Pricing and availability:
The upgraded Jabra Elite Sport in Lime Green Grey is now available and Black (early November 2017) will retail for SGD 368. Both editions will come with a 3-year warranty.

The Jabra Elite 25e will retail for SGD 138 and will be available from early November 2017 at selected Jabra Authorized Retailers.

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