Sony Singapore’s Lifestyle Concept Store at Isetan Wisma Atria Celebrates its First Anniversary with Engaging Activities and a Makeover


Sony Singapore’s Lifestyle Concept Store at Isetan Wisma Atria Celebrates its First Anniversary with Engaging Activities and a Makeover



SINGAPORE, 6 October 2017 – Sony Electronics celebrates the first anniversary of its Sony Store, Isetan Wisma Atria with a store refresh and will feature a series of workshops and promotions running through the month of October.

Curated with the female consumer in mind, the Sony Store features thematic experiences to showcase how the various products are befitting to their lifestyle.

To enhance consumers’ in-store experience further, Sony will be hosting an engaging line-up of workshops during its anniversary month. With limited slots available, customers can register online here to participate in the following workshops:

Customise Your Signature Perfume
Every scent is unique to each individual, so here’s your chance to create your signature perfume from over 300 scents! Using Sony’s 1000X Series headphones as a source of inspiration, the Smart Listening by Adaptive Sound Control feature automatically detects your activity such as travelling, walking, and waiting then adjusts ambient sound settings to you. You can customise them to your preferences with the Sony I Headphones Connect APP and inspire your perfume making. At the end of the class, you’ll get to take home your customised signature scent in a 100ml crystal bottle.

Date: 14 October 2017
Time: 10.30am – 12.30pm
Fee: $60 per person (Usual price: $125)

Capture your kids’ precious moments
Learn the tricks of the trade from Red Bus Photography’s Kerry Cheah, as she shares her tips on photography. With a speciality in capturing family-precious moments, Kerry will share insights how she turns a photo into a visual story using Sony’s a6500 and RX100M5 with its fast auto focus feature that can capture your kids’ precious moments as they are.

Date: 21 October 2017
Time: 3.00pm – 4.00pm
Fee: Free

Floral Watercolour Painting
An introduction to the world of floral watercolours with simple and uncomplicated steps to help you achieve beautiful illustrations you'll be proud to share! Participants will receive practice sheets, floral illustration samples, be able to pick up some tips and tricks on styling artwork and create an insta-worthy wreath and pictures during the class using Sony’s a6000 Mirrorless Digital Camera.
Date: 28 October 2017
Time: 10:30am – 1:30pm
Fee: $50 per person (Usual price: $120)

Sony will also be running exclusive promotions at Sony Store, Isetan Wisma Atria throughout the month of October, which include:
·  A limited-edition Sony Store gift card for the first 50 customers on 7th, 14th, 21st and 28th October 2017 at the Sony Store, Isetan Wisma Atria
·  A $20 Sony Store voucher with no minimum spend for MySony members
·  A free gift with minimum spending of $50 in-store

Located at #03-01 and #03-01A of the iconic and popular mall, the promotions and workshops will run from 7th – 31st October 2017 at Sony Store, Isetan Wisma Atria, Orchard Road.

About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1 October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/.



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