Sony Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and Enhanced User Experience

Sony Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and Enhanced User Experience

HT-X9000F

 
(SINGAPORE, 9 January 2018) – Sony announced new and expanded 4K HDR television series designed to deliver enhanced contrast, colour and clarity. The A8F and X9000F series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony’s proprietary innovations.

In 2017 Sony introduced a new 4K HDR OLED TV under the BRAVIA to offer customers even more premium options when purchasing a TV. The BRAVIA OLED A1E series has been extremely well received by customers and reviewers thanks to its innovative One Slate design blending together exceptional picture quality realised with an OLED screen and immersive sound coming directly from the screen itself via the Acoustic Surface™ technology. Now, building on these innovations, Sony expands the BRAVIA OLED line-up to deliver cutting-edge premium OLED TVs to a wider audience. The new A8F series has inherited Sony’s unique 4K HDR picture processor-X1™ Extreme, and the Acoustic Surface technology to give not only high visual quality but awe-inspiring sound. 

As an OLED TV, the A8F series produces an incredibly detailed picture with deep blacks, rich and realistic colours and an exceptionally wide viewing angle. Sony’s more than half a century worth of picture processing expertise lends to precise control of the 8 million OLED pixels for a stunning realization of an unparalleled 4K HDR picture, while Acoustic Surface technology allows the sound to come from the screen, creating an entertainment experience with a beautiful picture.

In parallel, Sony has expanded the LCD screen TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new X9000F series, equipped with the X1 Extreme processor, will be available in 85’’, 75’’, 65’’, 55’’ and 49’’ class. 

As the screen size gets larger, it becomes easier to notice motion blur especially in fast-moving scenes. The X9000F series solves this issue by using a new technology, X-Motion Clarity™, to keep fast action images clear and smooth. The new X-Motion Clarity technology utilises Sony’s proprietary direct LED local dimming and backlight boosting algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness. 
             
To bring your sound to the next level, the X9000F series’ design perfectly matches Sony’s new Dolby Atmos™ compatible Soundbar, the HT-X9000F. The combination of the X9000F series and the HT-X9000F Soundbar delivers a real cinema-at-home experience.

Both the A8F and the X9000F series will support Dolby Vision™, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks and vibrant colours[1].

New Sony TV models and key features: A8F Series (65”, and 55” Class model) 4K HDR OLED TV 


       Features OLED as display device. 8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle. 

       Features 4K HDR Processor X1™ Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit
Mapping™ 4K HDR and Dual database processing.

       Features Acoustic Surface™ technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.

       Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy. 

Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos. 
The minimalist design: A8F series has a clean, minimalist design that keeps you focused on what's important - the picture. New design with minimised stand allows A8F to be positioned in a wider range of locations.

       Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast™ built-in, you can easily send content from your smartphone or tablet to the
TV. With access to Google Play™, you can enjoy your favorite movies, TV shows, and games on your TV[2] [3].

       HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI. Supports HDR 10, Hybrid Log-Gamma and Dolby Vision[4]™.

X9000F Series (85’’, 75”, 65”, 55”, and 49” Class models) 4K HDR TV 


       Features 4K HDR Processor X1™ Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit
Mapping™ 4K HDR and Dual database processing.

       X-tended Dynamic Range™ PRO. It enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology. (6 times XDR contrast[5])



X-Motion Clarity™. This new technology keeps fast action clear and smooth. Moving images are precisely controlled to minimise blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy. 

       Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos. 

       Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast™ built-in, you can easily send content from your smartphone or tablet to the
TV. With access to Google Play™, you can enjoy your favourite movies, TV shows, and games on your TV2 3.

       Designed to perfectly match the HT-X9000F Soundbar, complement outstanding pictures with immersive, powerful sound.

       HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI. Supports HDR 10, Hybrid Log-Gamma and Dolby Vision[6]™.

X8500F Series (75”, 65”, 55”, 49’’ and 43’’ Class models) 4K HDR TV 


       Features 4K HDR Processor X1™ reproduces more depth, textures and natural colours with Object-based HDR remaster and Super Bit Mapping™ 4K HDR technology.

       Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.  

Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast™ built-in, you can easily send content from your smartphone or tablet to the
TV. With access to Google Play™, you can enjoy your favourite movies, TV shows, and games on your TV2 3.

       The ultra slim design comes with narrow aluminium frame and clean cable management for table top mount. 

       HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI.

W800F Series (49” and 43” Class models) Full HD HDR TV 


       Features X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcasting, DVD, Blu-ray Disc, Internet video service or digital photos. 

       Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast™ built-in, you can easily send content from your smartphone or tablet to the
TV. With access to Google Play™, you can enjoy your favourite movies, TV shows, and games on your TV2 3.

       The sleek lines and an elegant slim display come with clean cable management to keep wires out of view.

       Features ClearAudio+ automatically adjusts sound settings for an enriching listening experience.

       X-Protection PRO enhances Sony TV’s durability with four protection features to guard against dust, lightning, surge and humidity. 

       HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI[7].



[1] Dolby Vision will be made available via a future firmware update.
[2] Google, Android TV, Google Play, Chromecast built-in and other related marks and logos are trademarks of Google LLC.
[3] App availability varies by region and device.
[4] Dolby Vision will be made available via a future firmware update.
[5] XDR is the abbreviation of X-tended Dynamic Range. This is the perceptible contrast level expanded by X-tended Dynamic Range PRO technology, which is the unique figure calculated for the contrast which users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.
[6] Dolby Vision will be made available via a future firmware update.
[7] Compatibility of HDR is HDR videos of built-in Netflix and YouTube app on TV and all HDR PS4 & PS4 Pro only. HDR image signal specifically means HDR10 Media Profile format (commonly referred to as HDR10). Compatibility with all other HDR content is not guaranteed. For the YouTube HDR service launch for smart TVs, please refer to YouTube Website. 

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