LG TO INTRODUCE OWN SMARTPHONE AI AT MWC 2018

LG TO INTRODUCE OWN SMARTPHONE AI AT MWC 2018

New AI Functionalities Aligned Closely with
Needs and Usage Behavior of Today’s Consumers



SEOUL, Feb. 13, 2018 — LG Electronics (LG) will introduce the first of a suite of AI technologies for its smartphones at this year’s Mobile World Congress in Barcelona, Spain. The new technology will be featured in the 2018 version of the LG V30, LG’s most advanced flagship smartphone to date.

LG spent more than a year researching how AI should be implemented in smartphones, long before announcing LG ThinQ at CES 2018. This research focused primarily on making AI-based solutions with the objective to deliver a unique and more intuitive user experience, focusing on the camera and voice recognition. The result is a suite of AI technologies that is aligned closely with the needs and usage behavior of today’s users.

Vision AI: Next Generation Image Recognition
On top of an already impressive list of camera features that include dual lenses, wide-angle low-distortion lenses, and the all-glass Crystal Clear Lens, Vision AI makes the camera of the LG V30 even smarter and easier to use.

Vision AI automatically analyzes objects and recommends the best shooting mode from among eight modes: portrait, food, pet, landscape, city, flower, sunrise, and sunset. The angle of view, color, reflections, backlighting, and saturation levels are all taken into consideration as the phone analyzes images in its database to determine what the camera is focusing on in order to recommend the best setting. For example, pointing the camera at a plate of pasta will result in food mode being invoked, resulting in warmer colors and heightened sharpening for the most appetizing shot possible.

LG collaborated with a partner in image recognition to analyze over a 100 million images in order to develop the phone’s image recognition algorithms. Over one thousand unique image categories were created for more accurate image analysis, resulting in better shooting mode recommendations.

Another feature of Vision AI provides shopping advice through smart image recognition. By simply pointing the camera at an object, LG’s Vision AI can automatically scan QR codes, initiate an image search or provide shopping options including where to purchase the item for the lowest price and other similar products that the customer might find of interest.

A new low-light shooting mode automatically brightens images in dim environments by a factor of two. Instead of conventional methods of measuring external light levels, Vision AI instead measures the brightness of the actual image that will be recorded, resulting in brightness levels that are adjusted much more accurately.

Voice AI: LG-Exclusive Voice Commands
Another new feature is Voice AI that allows users to run apps and change settings through voice commands alone. Working alongside Google Assistant, the 32 LG-exclusive Voice AI commands – up from 23 commands in 2017 – Voice AI eliminates the need to search through menu options and allows for direct selection of specific functions.

LG Exclusive Voice Commands for Google Assistant


FEATURE
VOICE COMMAND
(PRECEDE WITH “OK GOOGLE”)
1
Wide-angle photo
Take a picture on a wide angle
2
Wide-angle selfie
Take a selfie on a wide angle
3
Wide-angle video
Record a video on a wide angle
4
Wide-angle selfie video
Take a selfie video on a wide angle
5
Cine Video
Open camera on Cine Video
6
Expert Photo Mode
Open camera on a manual mode
7
Expert Video Mode
Open camera on a manual video
8
Cine Video (Romantic)
Take a romantic Cine Video
9
Cine Video (Melodramatic)
Take a melodramatic Cine Video
10
Cine Video (Thriller)
Take a thriller Cine Video
11
Cine Video (Beauty)
Take a beauty Cine Video
12
Cine Video (Blockbuster)
Take a summer blockbuster Cine Video
13
Cine Video (Romantic Comedy)
Take a romantic comedy Cine Video
14
Cine Video (Documentary)
Take a documentary Cine Video
15
Cine Video (Landscape)
Take a scenery Cine Video
16
Cine Video (Drama)
Take a drama Cine Video
17
Cine Video (Historic)
Take a historical Cine Video
18
Cine Video (Mystery)
Take a mystery Cine Video
19
Cine Video (Noir)
Take a noir Cine Video
20
Cine Video (Classic)
Take a classic Cine Video
21
Cine Video (Flashback)
Take a flashback Cine Video
22
Cine Video (Pop Art)
Take a pop art Cine Video
23
Expert Mode (Graphy)
Open camera with Graphy
NEW FOR 2018
24
Panoramic Photo
Pending
25
Food Photo
Pending
26
Time-lapse Photo (Video)
Pending
27
Slow-motion Video
Pending
28
Low-light Photo
Pending
29
AI Cam Photo
Pending
30
Image Search
Pending
31
QR Code Scanning
Pending
32
Shopping Search
Pending

Upgrading and Expanding Smartphone AI
LG’s strategy for smartphones is to continue expanding its AI capabilities while also refining existing features to make them more convenient to use. Certain AI features will not be limited to new LG models only, but also to existing LG smartphones via over-the-air updates, taking into consideration various hardware specifications and stability of LG smartphone models for maximum user experience.

“As we communicated last month at CES, the future for LG lies in AI, not just hardware specs and processing speeds,” said Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company. “Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for.

Attendees of MWC 2018 are encouraged to visit LG’s booth in Hall 3 of Fira Gran Via from February 26 until March 1 for more information.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, camera optics, audio and battery. LG creates handsets and wearables that fit the lifestyles of a wide range of consumers all over the world. LG is seeking to provide a mobile experience that extends beyond the scope of traditional smartphones. For more information, visit www.LG.com.

About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.



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