World’s No.4 Smartphone Brand OPPO Announces Formal Entry into Japan and Accelerates Globalisation

From the left in black, 河野 謙三, board member of OPPO Japan and Sean Deng, the CEO of OPPO Japan at the press conference with Japanese Famous Photographer Shuichi Tsunoda

February 02, 2018, Tokyo – OPPO, one of the leading camera phone brand favoured by young people, today held a press conference in Tokyo announcing formal entry into the Japan market with its full-screen camera phone OPPO smartphone. With its revolutionary mobile photography experience, the OPPO smartphone will be available soon in the coming weeks to Japanese consumers.

In the past two years, OPPO smartphones have been the consistently best-selling Android-based smartphones on earth. As the company accelerates its expansion plan to markets such as Japan and Europe, OPPO has now entered more than 31 markets including Asia, Middle East, Africa and Oceania. The brand is also rated as the World’s No.4 by total shipments in the year 2016[1] and No.1 of Asia in Q3, 2017.[2] 

"The entry into the Japanese market is a further step in the globalisation of OPPO. OPPO has been committed to uncovering and meeting the core needs of consumers and has accumulated rich experience in global market expansion. We believe OPPO will win the recognition of Japanese customers. In the future, we will learn from the successful experience of Japanese brands, adhere to our strategy of quality products and localised operations, and strive to bring to Japanese consumers the smartphone products that combine leading technology with artistic beauty.” Sean Deng, CEO of OPPO Japan, said at the press conference.

河野 謙三, board member of OPPO Japan, introducing OPPO smartphone and its R&D centres

With the establishment of the OPPO Japan branch in November 2017, which will be responsible for localised marketing activities, OPPO has also set up a research and development centre in Yokohama (the second largest city in Japan), focusing on the development and exploration of mobile photography and imaging technology.

OPPO started on its globalisation path in 2009 with its first international market in Thailand. It has maintained rapid growth in Southeast Asia, India, and other markets. With its well-developed path of market globalisation, OPPO emphasises technology development such as 5G, and has set up six research and development centres around the world in Silicon Valley, Japan, Beijing, Shanghai, Shenzhen, and Dongguan, providing a steady impetus for sustainable development.

[1] Data Source: IDC
[2] Data Source: Counterpoint

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