ASUS Zenfone 5 is now available in Singapore, exclusively at Lazada

The ASUS Zenfone 5, which was announced earlier at MWC 2018, is now available in Singapore. Targeted for the mainstream users who wants the latest smartphone technologies at an affordable price point, the ASUS Zenfone 5 differentiates itself from other smartphones in its category by having an updated design and innovative intelligent features.

To enhance the whole screen viewing experience, the new ASUS Zenfone 5 adopts an all-screen display on its 6.2” screen. This gives it a 90% screen-to-body ratio for bigger and more immersive experience for content consumption. This is coupled with two five-magnet stereo speakers which aims for a complete entertainment experience.

ASUS has also improved the firmware on the new Zenfone 5 series. By using certain artificial intelligent methodologies such as machine learning and neural networks, they were able to attain automation, optimization and enhancement to the phone’s photography, compute performance, power management and display features. 

Also, the Zenfone 5 also comes with the 12MP Sony IMX 363 Image sensor which is known to take considerably good photos. This sensor is also found on some of the top flagship phones such as the Xiaomi Mi Mix 2S and Mi 6. There is also a secondary camera wide-angle camera for ensure that you can capture photos from a wider perspective.

Of course, thanks to the new Qualcomm Snapdragon 636 chipset, which promises performance with long battery life, the smartphone will be adequate for everyday use. What’s interesting are the new features that comes with the chipset, such as Bluetooth 5.0, an enhanced Image Signal Processor from previous generation, and high-resolution video recording.

Thankfully, ASUS has still retained the 3.5mm audio jack and MicroSD card expansion slot for the Zenfone 5, so as to entice users who have always been reliant on these features.

To understand more about the new Zenfone 5 smartphone, do look out for our full review later, when we have our hands-on the device.

The ASUS ZenFone5 (ZE620KL) is now retailing at $488 SGD exclusively at ASUS Mobile SG Store on Lazada.


ASUS Announces the Availability of the All-New ZenFone 5 in Singapore
·         Intelligent Cameras: Dual AI-enhanced cameras powered by the flagship Sony IMX363 sensor with 1.4um pixels, 120° wide-angle camera, Night HDR and AI Scene Detection 
·         Intelligent Performance: Powered by Qualcomm Snapdragon 636 Mobile Platform with AI capabilities and ASUS AI Boost for ultimate performance
·         All-screen Display: Ultraslim-bezel, all-screen 6.2" display with an 90% screen-to-body ratio for a bigger and more immersive viewing experience in a compact 5.5"-class body
·         All-round Intelligence: New AI-enhanced convenience and communication features with Smart Screen On, AI Charging, AI Ringtone and ZeniMoji live-animated avatars

Singapore (12 April 2018) ASUS today announced the all-new ZenFone 5, an exciting next-generation 6.2-inch dual-camera smartphone that is the first ever ZenFone to harness the power of artificial intelligence (AI). The ZenFone 5 revolutionises mobile photography, giving users a simpler, smarter way to capture and share every magic moment.

The ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm® Snapdragon 636 Mobile Platform with its smooth, responsive, power-efficient performance and AI capabilities. The ZenFone 5 has an intelligent dual-camera system that adapts and learns, delivering perfect photos every time. With its flagship Sony® IMX363 sensor, 120° wide-angle secondary camera and AI-enhanced camera features — including AI Scene Detection, real-time portrait effects, AI Photo Learning and real-time beautification — the ZenFone 5 encourages creativity and frees the user to concentrate on the subject rather than the camera.

Crafted to perfection with premium materials, the ZenFone 5 has a strikingly beautiful ultraslim-bezel, all-screen design, featuring a stunning 6.2-inch display with a 90% screen-to-body ratio in a glass-covered body that is as small and compact as most standard 5.5-inch phones.

The ZenFone 5 is exclusively partnered with Lazada Singapore as part of its launch. “Online shopping is in vogue these days as it allows shoppers to buy all they want from the comforts of their home or workplace. With mobile products as one of the Lazada top-selling categories which is why it is our pleasure to collaborate and launch this exciting product with ASUS.” said Hari Vijayarajan, Chief Business Officer, Lazada Singapore. “” The ZenFone 5 is now retailing at $488 exclusively at the ASUS Mobile SG store on Lazada.
The intelligent dual-camera system in the ZenFone 5 uses the flagship Sony® IMX363 image sensor, with large 1.4µm pixels and a bright f/1.8 wide-aperture six-element lens that captures up to 5X-brighter and clearer photos in low-light conditions, as well as enabling dramatic Night HDR shots. The 120° wide-angle secondary camera has a field of view that is 2X wider than a standard smartphone camera, for capturing more expansive landscapes, more natural group shots, and easier photos in cramped spaces.

For truly intelligent photography, the camera system incorporates advanced AI algorithms and advanced big-data analytics, so the ZenFone 5 is always evolving to constantly improve photos. The special AI-enhanced features in the ZenFone 5 adapt and learn, delivering perfect photos every time and creating a truly personal experience for the user.
·         AI Scene Detection: AI Scene Detection takes the guesswork out of photography. The ZenFone 5 uses the power of AI to rapidly analyze the subject and match it to one of its 16 scene types, optimizing the camera settings for almost any kind of shot from sunsets to pet pics. The result is effortlessly perfect photos, anytime and anywhere. The ZenFone 5 uses advanced big-data analysis to constantly enhance the scene-detection AI algorithms, for ever-smarter photography.
·         AI Photo Learning: AI Photo Learning lets users teach the ZenFone 5 how they like your photos to look. It then automatically adjusts the camera settings for future shots — so photos will always reflect the user's unique style preferences.
·         Real-time Portrait: The ZenFone 5 lets users take professional-looking close-up shots of people or objects, without the hassle. Real-time Portrait with AI technology ensures that the main subject stays pin-sharp, while the background is given a sense of depth with a graduated bokeh effect — created using depth information intelligently analyzed from the subject — for a beautifully artistic photo. Real-time Portrait uses both cameras simultaneously to capture gorgeous portraits and close-ups that make the subject stand out with a real sense of depth, rivaling those taken with high-end DSLR cameras.
·         Real-time Beautification: The ZenFone 5 gives users their own personal beauty consultant in their pocket. AI Beautification intelligently reads 365 facial points and applies personalised beautification based on an analysis of over two million possible enhancements. It works in real time with any face — regardless of age, shape, skin tone or gender — and produces amazing natural-looking results. It works perfectly in live-streaming video, too.
·         Pro Mode: The ZenFone 5 includes the powerful Pro mode that gives users full control of all the camera settings, including white balance, exposure, focus, ISO, and an impressive range of shutter speeds from 1/10000 to 32 seconds. With its support for unprocessed RAW files, ZenFone 5 is also the ideal choice for users who prefer to fine-tune their images using photo-editing software.

Intelligent Performance
At the heart of the ZenFone 5 is the latest powerful Qualcomm Snapdragon 636 Mobile Platform, an advanced 14µm 64-bit octa-core system-on-a-chip (SoC) with up to 6GB RAM that delivers over 40%-higher CPU performance and 10%-higher graphics performance than the Snapdragon 630 Mobile Platform, while maintaining excellent battery life.

The ZenFone 5 includes a full suite of AI-enhanced features powered by the AI capabilities of the Snapdragon 636 Mobile Platform. For an instant blast of extra power, the ZenFone 5 includes ASUS AI Boost to immediately optimize performance for games or demanding tasks. And for rock-solid reliability, the ZenFone 5 has four 0.06mm-slim carbon cooling pads that efficiently dissipate heat and maintain top performance at all times.

To deliver maximum on-the-go stamina, the ZenFone 5 has a high-capacity 3300mAh battery with ASUS BoostMaster fast-charge technology. The ZenFone 5 also introduces AI Charging to maximize the battery lifespan and provide total protection. AI Charging dynamically adjusts the charging rate by monitoring the user’s charging habits, slowing down the battery's ageing process.
For maximum flexibility and superb call quality, the ZenFone 5 supports dual 4G LTE SIMs with Dual SIM, Dual VoLTE (DSDV) capabilities. This allows both SIMs to be on active standby, and also supports enhanced HD voice calls over 4G LTE on both SIMs.

All-screen Display
By using an ultraslim-bezel, all-screen display, the 6.2-inch ZenFone 5 is as small as most standard 5.5-inch phones. It is the ultimate ergonomic design that not only lets users see more, but is much less bulky and more comfortable to hold. The 6.2-inch Full HD+ all-screen display, with its 90% screen-to-body ratio and gorgeous 2.5D-curved glass, delivers a totally immersive visual experience. The ZenFone 5’s all-screen display also supports the DCI-P3 colour space, with a wide colour gamut that enhances colour saturation for amazingly vivid image reproduction. With the ZenFone 5, photos, videos, movies and games look better than they have ever looked before.

For optimised visuals with natural-looking colours and good readability in any environment, the ZenFone 5 features intelligent display technology. This uses smart sensors to automatically adjust the display’s colour temperature in real time according to the ambient lighting. It also features Smart Screen On, which prevents the screen from turning off when the user's face is detected, avoiding the problem of the screen turning off when the user is reading content for extended periods without touching the screen.
Immersive Audio
The ZenFone 5 has two five-magnet stereo speakers that deliver deep, rich and expansive stereo sound. These are driven by dual smart amplifiers that ensure maximum volume while intelligently protecting them from damage. The ZenFone 5 supports Hi-Res Audio files encoded at up to 24-bit/192KHz sample rates — 4X better than CD quality. For an enhanced listening experience right out of the box, the ZenFone 5 is supplied with a set of premium Hi-Res Audio-capable earbuds. The ZenFone 5 also supports DTS Headphone:X™ for 7.1-channel virtual surround-sound over headphones, for a truly immersive experience when watching movies or playing games.

All-round Intelligence
The power of AI enhances the entire ZenFone 5 user experience, with smart features that make the ZenFone 5 a truly intelligent companion. The phone can be unlocked using the rapid face unlock, or in 0.3 seconds using the rear fingerprint sensor, and the integrated NFC capability allows ZenFone 5 to be used securely with Google Pay.

AI Ringtone intelligently adjusts the ringer volume according to the ambient noise level, so users would not miss calls even on a busy street or in a noisy restaurant, and calls received in the middle of the night would not disturb sleepers.

The ASUS ZenFone 5 (ZE620KL) is now retailing at $488 exclusively at ASUS Mobile SG Store on Lazada.
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About ASUS
ASUS is one of Fortune Magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$14 billion of revenue in 2015.


ASUS ZenFone 5 (ZE620KL)

Midnight Blue
Front and rear 2.5D-curved Glass Display
90% Screen-to-body Ratio
155g Weight
All-Screen 19:9 Aspect Ratio
6.2" Full HD+ IPS Display
Capacitive Touch Panel with 10-points Multitouch (Supports Glove Touch)
Blue-light Eye Care Filter
Qualcomm® Snapdragon™ 636 Mobile Platform with 14nm, 64-bit Quad-Core Processor
Qualcomm® Adreno™ 509
eMCP 4GB RAM / 64GB Storage
Main Rear Camera
12MP Sony® IMX363 Image Sensor
Auto (with Night HDR and Portrait)
83° Field of View
24mm Equivalent Focal Length in 35mm Film Camera
Softlight LED Flash
16-scene AI Scene Detection
AI Photo Learning
Instant Camera Switching
Second Rear Camera
120° Wide-angle Camera
6p Lens
2X-Wider View for More Friends and Scenery in the Frame
12mm Equivalent Focal Length in 35mm Film Camera
Front Camera
f/2.0 Aperture
84° Field of View
24mm Equivalent Focal Length in 35mm Film Camera
Instant Camera Switching
PixelMaster Camera Modes: Auto (with low light and HDR features), Beauty, Portrait
Face unlock
Video Recording
4K UHD (3840 by 2160) Video Recording at 60fps for Main Rear Camera
1080p Full HD Video Recording at 30 / 60fps
3-axis Electronic Image Stabilization for Front and Rear Camera Shake-Free Videos
Take Still Photos while Recording Video
Wireless Technology
WLAN 802.11 a/b/g/n/ac
Bluetooth® 5.0
Wi-Fi direct
NFC with Google Pay™
USB Type-C®
Rear fingerprint sensor, 0.3 seconds fingerprint unlock, supports 5 fingers 360° recognition, damp fingerprint recognition
SIM Cards
Triple Slots: Dual SIM & one MicroSD card
Slot 1: 3G/4G Nano SIM card
Slot 2: 3G/4G Nano SIM card or up to 2TB MicroSD card
Both Nano SIM card slots support GSM/GPRS/ EDGE, WCDMA/HSPA+/DC-HSPA+, FDD-LTE, and TD-LTE DSDS network bands. Both Nano SIM cards can connect to VoLTE 4G calling service. But only one can connect to FDD-LTE, and TD-LTE data service at a time.
Operating System
Android™ Oreo™ with New ASUS ZenUI 5.0
3300mAh capacity with ASUS BoostMaster & AI Charging
Dual 5-magnet Speakers with Dual NXP Smart Amplifiers
PMIC Internal Dual Amplifiers
Dual Internal Microphones with ASUS Noise Reduction
Hi-Res Audio 192kHz/24-bit Standard Output with HRA-Certified Earbuds
DTS Headphone:X™ for Headphone Support
Audio CODEC Integrated into PMIC
FM Radio
AudioWizard+ with Listening Profile

[1] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at

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