Smartphone Maker Honor Launches Officially in Singapore with a bargain of the century and two other pocket-friendly smartphones!

Smartphone Maker Honor Launches Officially in Singapore with a bargain of the century and two other pocket-friendly smartphones!

 Honor View10, Honor 7X and Honor 9 Lite makes an impressive entry into Singapore with powerful dual lens cameras, unique designs, top quality and irresistible price points 

[Singapore, April 16, 2018]  Honor, a young, innovative, and trend-setting brand founded in 2013, is expanding rapidly into new markets across South East Asia and will be debuting in Singapore officially on April 19.

In 2017, Honor was crowned the number one smartphone e-brand in China, competing against more than 30 recognized brands in its ultra-competitive home country, including Xiaomi, Oppo and Vivo. Surpassing all industry players in terms of both online sales volume and revenue, Honor handset sales in China in 2017 reached nearly 55 million with revenues of CNY79 billion (over SGD16 billion). Encouraged by the tremendous success in 2017, Honor has vowed to continue pushing the boundaries of product innovation in terms of performance, value, and aesthetics, and offer a fun and fashionable brand experience.



Honor’s slogan “For the Brave” embodies Honor’s spirit of enthusiasm towards the pursuit of realizing one’s hidden talent and heartfelt passion to its full potential. "Honor aims to become the most loved smartphone brand for people young and the young at heart," said Mr. George Zhao, President of Honor. "With a unique business model, unrivalled product and unbeatable value, we are taking our successful business model from China to the global market."

Honor will introduce its multiple award-winning flagship model, the Honor View10, as well as its midrange killers, the Honor 9 Lite and Honor 7X in this debut release on April 19 in Singapore via their appoint distributor Raduga Pte Ltd, with 4 more smartphone models as well as a wide range of lifestyle products slated for release in May/June. 

“We are very honoured to be bringing the Honor smartphone brand into Singapore. Our shortened supply chain and careful selection of sales channels has been structured so that the entire chain adopts a revolutionarily low channel margin strategy that is against the industry norm, but for the benefit of all consumers,” said Mr Cheong Jin Hao, GM of Raduga Pte Ltd. “At the core of this strategy is a strong belief that everyone should be able to own the latest smartphone technology in a device that is packed with features and high quality specifications without having to pay a premium, or be tied down by a contract, for it. We pride ourselves on being ahead of the wave and strive towards identifying revolutionary mobile products to bring to the consumers in Singapore, and all at price points that will not break the bank.” 



Honor View10: Bargain of the century with revolutionary AI processor

As part of a drive to make AI technology accessible to consumers worldwide, Honor is among the first to power a smartphone with a Neural-Network Processing Unit (NPU) that enables deep learning based on user behaviour, ensuring that the Honor View10 truly understands the user and delivers AI features with performance that far surpasses any CPU/GPU powered architecture. Integrating with the dedicated NPU, the flagship Huawei Kirin 970 chipset enables Honor View10 to deliver up to 25 times better performance and 50 times greater efficiency. The AI-powered EMUI 8.0 user interface learns from a user’s usage patterns, and works in the background to allocate resources based on behaviour anticipation, so that the smartphone continues to run smoothly even after months of use.

At the same time, thanks to its AI capabilities, the Honor View10 allows the user to shot like a pro in a snap. With its 20MP monochrome + 16MP RGB dual lens rear camera with F/1.8 aperture, the Honor View10 delivers incredible image quality even when shooting from afar, and the in-built intelligent photography algorithms identifies up to 13 different types of scenes and objects that automatically adjusts camera settings. The AI-powered 13MP front camera also delivers studio-quality sharp portrait edges with more accurate background-blurring.

At the recent CES 2018, Honor View10 gained industry-wide recognition and bagged 7 “Best of CES” awards. Launched earlier this year in Europe, the Honor View10 achieved extraordinary sales, selling out in Russia and France less than a day after it was made available online. In Russia, Honor View10 sold out in five hours after it went on sale on VMALL.com, a dedicated e-Commerce channel for Honor View10, on January 29. It set new records for opening sales and user registration in the country. In France, Honor View10 was sold out twice on Amazon. The excellent results made Honor View10 an "Amazon's Choice" with a 4.6 star rating on Amazon's customer reviews and a top ten smartphone sold on Amazon France. In Germany, Honor View10 also achieved exceptional sales performance and attained 4.5 in Amazon's customer reviews. In Singapore, the Honor View10 will be available in-stores at selected outlets island-wide and on major online shopping platforms in Midnight Black with an unbeatable pocket-friendly price of only SGD599.

Honor 7X: Unmatched price-performance


As the first smartphone within the Honor family to feature the Honor FullView Display, the Honor 7X’s edge to edge 18:9 all-screen design with 2160x1080 FHD+ screen resolution delivers an impressive, astonishing and immersive visual experience. Packing a 5.93 inch screen in an incredibly sleek and compact aluminium chassis body, the Honor 7X’s curved frame is designed to fit comfortably for single-handed use.

Powered by the Kirin 659 octa-core 2.35GHz processor and 4GB of RAM, the Honor 7X provides ample power for the heaviest of users, delivering quality performance and for those mobile gamers, a seamless gaming experience. The smartphone also doubles the efficiency and fun with its Screen Split function, offering fast multi-management experience by allowing users to run 2 different applications at the same time on the same screen.

The dual-lens 16MP + 2MP rear camera with large aperture (F/0.95 – F/16) captures life’s magical moments in high definition and ensures professional photo quality coupled with a professional shooting experience. Equipped with Phase Detection Auto Focus (PDAF) tech and newly updated software algorithm, the Honor 7X offers ultra-fast focus time, so users can snap photos with a simple click of the button and never miss a single moment. The 8MP front camera is fully equipped with an Effects function, a Portrait Selfie mode and a brand new Gesture Control function, all to make selfie taking a walk in the park. 

The Honor 7X which has been touted by Android Authority as “a lot of phone for a very reasonable price” will be available in Singapore in Black and Blue at a retail price of only SGD309.


Honor 9 Lite: Stunning integrated design with four cameras


Beautiful inside and out, the Honor 9 Lite features industry-leading 13MP+2MP quad-lens cameras that delivers crystal images with hardware-level bokeh effects. With an upgraded beauty algorithm, the Honor 9 Lite incorporate modes like the Gender Beauty Mode, the Panorama Selfie, front dual camera and gesture control shooting for a stunning and natural selfie shooting experience. Running the same Kirin 659 octa-core 2.35GHz processor as the Honor 7X and coupled with 3GB of high-speed memory, the possibilities are endless for users as they can run multiple apps at once or play highperformance games. Furthermore, with the same EMUI 8.0 user interface as the flagship
Honor View10, the Honor 9 Lite promises to deliver a smarter and faster experience with an in-built AI technology that optimizes the smartphone so that it continues to operate efficiently without slowing down over time.

Available in Glacier Grey and Sapphire Blue in Singapore, the hardware is housed within an exquisitely designed dual 2.5D glass that shines bright with mirror-like effect. The slim integrated design of the Honor 9 Lite features a 5.65-inch edge-to-edge FullView 18:9 FHD+ Display, and will be retailing at only SGD259 – a sweet-spot price point for the budget-conscious without compromising on the product quality.



“Honor’s strives to meet the needs of a younger generation, offering cutting-edge technology, innovative function and superior user experiences to inspire and empower young people to be themselves. We are excited about the journey ahead of us – bringing innovative products to more markets in the future,” said George Zhao, President of Honor.

Availability

The Honor View10, Honor 7X and Honor 9 Lite will be available through selected Challenger outlets, authorised retail partners and e-tailers from 19 April 2018:

Central 

Bugis Junction, #B1-26, Challenger Flagship Store 
Far East Plaza, #02-52, MOBYSHOP
Lucky Plaza, #03-91, Garphil Enterprise
North Bridge Centre, #01-20, Red White Mobile 
People's Park Complex #01-K98A, G3 Mobile & Digital
Sim Lim Square, #01-62, Action Studio 
VivoCity, #02-34/35, Challenger

North/North East

178 Toa Payoh Central, #01-234, MG Comm

216 Serangoon Road, Auroma Electronics and Computers 
Mustafa Center, Basement 2, Mustafa Mobile Zone  
NEX, Serangoon Central, #04-33/34, Challenger

East

Marine Parade, #B-56, Gadget Solution 
Tampines 1, #04-24/25, Challenger

West

131 Jurong Gateway Road, #01-255, Solular Mobile (Next to J Cube) 

154 Bukit Batok Street 11, #01-310, Smart Play

371 Bukit Batok Street 31, #01-371, Solular Mobile (Opposite Bukit Gombak MRT) 
JEM, #04-01, Challenger
Jurong Point, #B1-94/95/96, Challenger

www.hachi.tech | www.shopee.com.sg | www.qoo10.com.sg

In Singapore, the full range of Honor Android smartphones launched via our local distributor, Raduga Pte Ltd, will come with an official warranty period of one (1) year. 

Users can visit the Huawei Customer Service Centre at:

313@Somerset, #B2-13/14

Operating Hours: 11:00am to 8:00pm Daily
Service Hotline: 800-852-6666 (Toll Free) 9:00am to 9:00pm Daily

About Honor


Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, visit http://www.hihonor.com/sg or any of the following social media sites:
https://www.facebook.com/HonorSingapore/
https://www.instagram.com/honorsingapore/

About Raduga Pte Ltd


Raduga is a premier mobility solutions distributor headquartered in Singapore, providing a truly endto-end mobile phone distribution solution for brand principals, wholesalers and retailers globally. In Singapore, Raduga is committed to delivering the latest mobile technology at unbeatable value to end consumers.

For more information about Raduga, please visit: www.raduga.com.sg  

For media enquiries, please contact:

Noelle Lim +65 8799 0288
marketing5@raduga.com.sg

Statement


*Product pictures and contents on the foregoing pages are provided for reference only. Actual product features and specifications (including but not limited to appearance, color, and size), as well as actual display contents (including but not limited to backgrounds, UI, and icons) may vary.

**All data in the foregoing pages are theoretical values obtained by HUAWEI internal laboratories through tests carried out under particular conditions. Actual data may vary owing to differences in individual products, software versions, application conditions, and environmental factors. All data is subject to actual usage.

***Due to real-time changes involving product batches, production and supply factors, in order to provide accurate product information, specifications, and features, HUAWEI may make real-time adjustments to text descriptions and images in the foregoing information pages, so that they match the product performance, specifications, indexes, and components of the actual product. Product information is subject to such changes and adjustments without notice.
             

Phone Specifications

Honor View10


Body                    Dimensions                  157 x 75 x 7 mm
                                     Weight                         172g  
                                     Design                         Front glass, aluminium body
                                     SIM                              Hybrid Dual SIM (Nano-SIM, dual stand-by)

Display
Type
Screen
Resolution
LTPS IPS LCD capacitive touchscreen, 16M colours
5.99” 18:9 Full HD+ 
1080 x 2160 pixels (403 ppi density) 

Processor
Chipset
CPU

GPU

HiSilicon Kirin 970 
Octa-core (4 x 2.4 GHz Cortex-A73 & 4 x 1.8 GHz CortexA53)
Mali-G72 MP12 (integrated for ARM based SoCs)

Platform
OS

Android 8.0 (Oreo)
- EMUI 8.0

Memory RAM 6GB ROM            128GB
                                     Card Slot                      MicroSD, up to 256GB (using SIM2 slot)

Main Camera
Primary




Features






Video

Dual 20MP monochrome sensor + 16MP RGB sensor
(f/1.8)
Phase detection autofocus
2x lossless zoom
LED flash 
13-scenes detection (AI)
Geo-tagging, Touch Focus, Panorama, HDR, Face/smile
Detection, Motion Detection, Pro Mode, Light Painting,
Time Lapse, Slow-mo, Artist Mode, Colour Filters,
Watermark, and Document Scan 
Bokeh effect in wide aperture mode and portrait mode (AIpowered software)
4K @ 30 fps & 1080p @ 60 fps 

Front Camera      Primary                        13MP sensor (f/2.0)
                                     Features                       Bokeh effect in portrait mode (AI-powered software)
         
Connectivity
WLAN
Bluetooth
GPS
USB
Audio Output

Sensors
Wi-Fi 802.11 a/b/g/n/ac, dual-band, WiFi Direct, hotspot
4.2, A2DP, aptX HD, LE
Equipped, with A-GPS, GLONASS, BDS
2.0, Type-C 1.0 reversible connector, USB On-The-Go 3.5mm jack with active noise cancellation and dedicated mic
Fingerprint (front-mounted), accelerometer, gyro, proximity, compass

Power                  Battery                         Non-removable Li-Po 3,750 mAh Battery
                                                                         Fast battery charging 5V/4.5A (58% in 30 min)
                                     Stand-by                      Up to 528 hours
                                     Talk Time                     Up to 23 hours


Phone Specifications

Honor 7X


Body                    Dimensions                  156.5 x 75.3 x 7.6 mm
                                     Weight                         165g
                                     Design                         Front glass, aluminium body
                                     SIM                              Hybrid Dual SIM (Nano-SIM, dual stand-by)

Display
Type
Screen
Resolution
IPS LCD capacitive touchscreen, 16M colours
5.93” 18:9 Full HD+
1080 x 2160 pixels (407 ppi density)

Processor
Chipset
CPU

GPU

HiSilicon Kirin 659
Octa-core (4 x 2.36 GHz Cortex-A53 & 4 x 1.7 GHz CortexA53)
Mali-T830 MP2 (integrated for ARM based SoCs)

Platform
OS

Android 7.0 (Nougat) (upgradable to Oreo)
- EMUI 5.1 (upgradable to EMUI 8.0)

Memory RAM 4GB ROM            64GB
                                     Card Slot                      MicroSD, up to 256GB (using SIM2 slot)

Main Camera
Primary


Features




Video

Dual 16MP + 2MP sensor (f/2.0)
Phase detection autofocus
LED flash
Portrait Mode, Depth-Mode, Live Photos, Effects, Geotagging, Tap to Focus, HDR, Pro Photo, Beauty, Night Shot, Panorama, Splash Effect, Good Food, Light Painting,
Time-lapse, Beauty Video, Pro Video, Slow Motion,
Watermark, Audio note, Colour Filters, Burst Shot
1080p @ 30 fps

Front Camera      Primary                        8MP sensor (f/2.0)
                                     Features                       Gesture Control, Portrait Selfie

Connectivity
WLAN
Bluetooth
GPS
USB
Audio Output

Sensors
Wi-Fi 802.11 b/g/n, WiFi Direct, hotspot
4.1, A2DP, EDR, LE
Equipped, with A-GPS, GLONASS, BDS
2.0, Micro USB, USB On-The-Go
3.5mm jack with active noise cancellation and dedicated mic
Fingerprint (rear-mounted), accelerometer, proximity, compass

Power                  Battery                         Non-removable Li-Po 3,340 mAh Battery
                                     Stand-by                      Up to 647 hours
                                     Talk Time                     Up to 21 hours







Phone Specifications

Honor 9 Lite


Body                    Dimensions                  151 x 71.9 x 7.6 mm
                                     Weight                         149g
                                     Design                         Dual 2.5D glass, Mirror-like effect
                                     SIM                              Hybrid Dual SIM (Nano-SIM, dual stand-by)

Display
Type
Screen
Resolution
IPS LCD capacitive touchscreen, 16M colours
5.65” 18:9 Full HD+
1080 x 2160 pixels (428 ppi density)

Processor
Chipset
CPU

GPU

HiSilicon Kirin 659
Octa-core (4 x 2.36 GHz Cortex-A53 & 4 x 1.7 GHz CortexA53)
Mali-T830 MP2 (integrated for ARM based SoCs)

Platform
OS

Android 8.0 (Oreo)
- EMUI 8.0

Memory RAM 3GB ROM            32GB
                                     Card Slot                      MicroSD, up to 256GB (using SIM2 slot)

Main Camera
Primary


Features




Video

Dual 13MP + 2MP sensor (f/2.2)
Phase detection autofocus
LED flash
Portrait Mode, Depth-Mode, Live Photos, Effects, Geotagging, Tap to Focus, HDR, Pro Photo, Panorama, Splash Effect, Good Food, Light Painting, Time-lapse, Beauty
Photo, Beauty Video, Pro Video, Watermark, Colour Filters,
Burst Shot
1080p @ 30 fps 

Front Camera      Primary                        Dual 13MP + 2MP sensor (f/2.0)
                                     Features                       Gender Beauty Mode, Portrait Mode 2.0

Connectivity
WLAN
Bluetooth
GPS
USB
Audio Output

Sensors
Wi-Fi 802.11 b/g/n, WiFi Direct, hotspot
4.2, A2DP, LE
Equipped, with A-GPS, GLONASS, BDS
2.0, Micro USB, USB On-The-Go
3.5mm jack with active noise cancellation and dedicated mic
Fingerprint (rear-mounted), accelerometer, proximity, compass

Power                  Battery                         Non-removable Li-Po 3,000 mAh Battery
                                     Stand-by                      Up to 576 hours
                                     Talk Time                     Up to 20 hours







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