Xiaomi Partners Era International To Launch New Authorised Mi Store At Bedok Mall

Xiaomi Partners Era International To Launch New Authorised Mi Store At Bedok Mall

A new authorised Mi Store will officially be opened on 28 April, Saturday, at 12.00PM. The store is the first to be opened in Singapore by newly-appointed authorised Xiaomi distributor, Era International, and will cater to residents in the east. 

Mi Fans interested in getting their hands on the latest Xiaomi smart devices and lifestyle products – including Mi Band 2, Mi Power Bank, Mi Smart Scale, Mi Bluetooth Speaker and more – can start queuing from 10.30am onwards at Bedok Mall #B1-13.  

Exclusive Launch Promotions

To celebrate the launch, Era International will reward the very first customer to buy a Xiaomi smartphone with a free Mi Bunny, a Mi Business Backpack and exclusive Xiaomi T-shirt. The first 50 customers thereafter will receive a free 5000mAh Mi Power Bank with any purchase. 

A special 2-day opening promotion from 28th April – 29th April 2018 will be held featuring the following products: 

Promotion Mechanics + Pricing 
Redmi 5 (2 + 16GB)
$99 (U.P $179) for the first 25* customers daily
*Limited to 1 purchase per customer
Redmi Note 5A (2 + 16GB)
$99 (U.P $149) for the first 50* customers daily
*Limited to 1 purchase per customer
5000mAh Mi Power
$9.90 (U.P $16.50)*

*While stocks last
**Limited to 1 purchase per customer
Mi Band 2 
$19.90 (U.P $55)*

Mi Smart Scale
$19.90 (U.P $36)*

90 Point Luggage 24"

*Free 90 points luggage 20” (U.P $109.90) for the first 20 customers who purchase the Mi Trolley 90 points 24”
**Limited to 1 purchase per customer

“Erajaya has been strong partners with Xiaomi since 2014, when we first entered the Indonesian and Malaysian markets. Since then, Xiaomi has become the second most popular mobile brand in Indonesia, with 22 Mi retail outlets across the country. In Malaysia, we have opened 20 Mi retail outlets, with plans for over 60 Mi retail points by end of 2018. ” Said Djohan Sutanto, CEO of Era International Pte Ltd and Director of Erajaya Group. “With a proven track record in implementing effective go-to-market strategies in the South East Asian region for the Xiaomi brand, we are confident in building on these successes and growing the Xiaomi footprint in Singapore.” 


About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables, and other accessories. With presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.  

About Era International

Era International is a Singapore-based fully owned subsidiary of Erajaya, Indonesia’s largest integrated importer, distributor and retailer of telecommunications devices. Established in 2015, our mission is to become a leading distribution and retail company with integrated direct access to consumers and retailers that offer a complete range of mobile products and solutions.

Our team has an extensive experience in the mobile phone industry and was appointed by M1 Limited as an authorised partner to distribute and retail its suite of mobile products and solutions across six (6) outlets in Singapore in 2015. Most recently, we were appointed by Xiaomi as an authorised distributor to cater to the overwhelming demand for Mi products. 

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