Singapore, 11 June 2014 – Baidu [NASDAQ:BIDU], the world’s leading Chinese search engine and developer of award-winning PC, Web and mobile products, has appointed ihub China – the newly formed Digital Agency arm of ihub Media headquartered in Singapore – as an authorised reseller for its online marketing services in 14 countries across Asia, covering all Southeast Asian countries, India, Sri Lanka and Maldives. With ihub China’s regional expertise and presence, advertisers will be able to access Baidu’s suite of online products and easily enter the fast-growing China market.
Presently, Baidu dominates 72% of China’s search engine market share*, and holds a market value of over USD$50 billion. Advertising on Baidu is thus an ideal online marketing solution for brands looking to enhance their online presence and sales in the Chinese market.
“The growth rate in China is exhilarating; people in China are increasingly affluent, and are looking for new ways to get goods and services in off-markets. These are exciting times, and we’re confident that our partnership with ihub will help extend our footprint with advertisers across Asia,” said Paul Chen, General Manager of Baidu Thailand.
“China’s digital landscape is distinct, complex, and requires specific skill sets necessary to scale. With market knowledge and an extensive coverage in Asia, we feel very confident that this partnership will be a win-win for both Baidu and advertisers. We are delighted with this privileged opportunity, and are ready to provide localised support in full force for advertisers looking to foray into the China market.” said George Foo, COO of ihub.
ihub China will bring its experience in performance-based search and direct-response digital campaigns to the Baidu platform, offering a full suite of services including contextual ads based on search queries, user behaviour-based display placement and more.
ihub China is authorised to resell Baidu’s online marketing services in the following countries: Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Laos, Cambodia, Myanmar, East Timor, Brunei and India, Sri Lanka and Maldives.
* Data Source: Analysis International 2013 Q3
About ihub China
ihub China, a newly formed arm of ihub Media, is a Digital Agency dedicated to developing strategic, cohesive, end-to-end solutions for brands, navigating entry points and bringing its clients to the core of the Greater China Market.
ihub China also provides localised support on multiple digital platforms such as Baidu’s online marketing services, Weibo, WeChat marketing. Our services cover China market entry consulting, website, SEO, SEM, Display Advertising and Social Media Engagement to analytics services.
ihub China is authorised by Baidu to sell its online marketing services in 14 countries across Asia including Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Laos, Cambodia, Myanmar, East Timor, Brunei and India, Sri Lanka and Maldives.
For more information, visit www.ihubchina.com.
Baidu, Inc. is the leading Chinese language Internet search provider and developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU.” Currently, ten ADSs represent one Class A ordinary share.