and CICC expand partnership to promote Great Wall TV Platform in Indochina
& Southeast Asia
Satellite Company Ltd (“APTSTAR”) and Chinese International
Communication Co. Ltd (CICC) today announced a major breakthrough in their
cooperation. After a 2-month test run with the APSTAR-6 satellite at 134E and
APSTAR-L satellite at 128E, CICC has officially commited to APT Satellite to
promote the Great Wall TV Platform, a mix of 25 TV channels from China with
Chinese, English or French voice-over, to new viewers in ASEAN countries.
“The Great Wall TV is the only platform, with
exclusive right, to export TV contents from China to the world. This new
expansion is a strategic move to attract a new audience. Though APT Satellite
has proved to be our reliable partner since we first launched the Great Wall TV
platform on APSTAR-5 satellite nearly one decade ago, we are very excited to
find new synergy between our two companies. APT Satellite has over-20-years
experience and an extensive network in this area. We can make best use of these
resources, and quickly tap into new markets,” said LYU Chunguang, General
Manager of CICC.
“APT Satellite plays two roles in this
cooperation, providing satellite capacity and promoting Chinese TV content
landing in ASEAN countries. We are pleased of being awarded the capacity supply
contract by CICC for its new endeavor in ASEAN countries. And we are especially
proud of being given the opportunity to team up with CICC, explore into the
content distribution business arena. APT Satellite is willing to step out of
its comfort zone, care for the need of the customers, share our experience with
them, and most importantly grow together with them,” said Huang Baozhong,
Senior Vice President, Marketing and Sales of APT Satellite.
Great Wall Asia platform is available throughout
Asia Pacific region by its operation on three APSTAR satellites, namely
APSTAR-5 at 138E, APSTAR-6 at 134E and APSTAR-L at 128.5E. The whole package or
any channels inside can be contributed to cable TV, satellite DTH, or OTT
operators based on authorization.