Gemalto’s Contactless Sticker for payments and transport in South Korea
EMV payment merges with any mobile phone
(Euronext NL0000400653 GTO), the world leader in digital security, is supplying
its Optelio Contactless Stickers to LotteCard – one of Korea’s largest credit
card networks. The miniature size sticker is one third the size of a standard
banking card and designed to adhere to the surface of any mobile phone. Owing
to a bigger antenna and an advanced shielding technology, the sticker offers
the best performance and minimizes the interferences common in latest smartphones.
It has been certified by international payment associations, and is part of
Gemalto’s comprehensive range of wearable products.
Using the Lotte Sticker, users can make payment at
35,000 stores throughout South Korea, and enjoy the convenience of paying for
bus, subway, or taxi rides by simply tapping their phone on the readers. The
sticker also doubles as a credit card for online shopping. It can be applied
directly from LotteCard’s website, or through Lotte Group’s department stores.
Contactless payment is immensely popular in South
Korea. In a recent survey with 2,500 households, 31.8 percent of the
respondents have been enjoying such services. The same report also cites 19.9
percent using their phones for public transport payments. In fact, ABI
predicted that all payment terminals in Korea would be contactless by 2019,
driven by increased proliferation of contactless cards.
“Featuring five fashionable designs, the
Lotte Sticker is a fun and convenient alternative for users to commute and pay
for their daily expenses,” said Kim Byung-jun, Team leader of Smart
Business Team of Lotte. “Market response has been overwhelming with close
to 300,000 cards issued since the initial launch in April.”
“LotteCard is committed to innovation, and
the sticker card has proven to be an effective way for the company to quickly
introduce mobile contactless payment to its users,” said Suzanne Tong-Li,
President, Greater China and Korea at Gemalto.