Even though sale of consumer targeted monitors are expected to stay flat as compared to last year, it is expected that enterprise level monitors are going to gain popularity in 2017. ASUS, BenQ and Acer are the major players in the gaming/enterprise targeted monitors and have seen growth in the volume of such sales in 2016. Having a first mover advantage, they have successfully gathered much of popularity with the gaming community their their gamer oriented monitors. However, in 2017, this is set to change as other brands such as Samsung, LG, Dell, HP and other major brands joins the race. Of course, this competition can only be beneficial to the end-users, as we will be able to see a larger variety of gaming monitors at different prices.
The following article from DIGITIMES shows a more in depth analysis of the trends.
Taipei; Joseph Tsai, DIGITIMES [Tuesday 6 December 2016]
pessimistic forecast on consumer LCD monitor shipments, overall
LCD monitor shipments are expected to stay flat from a year ago in
2016 thanks to rising demand for enterprise and gaming monitors.
Since gaming LCD monitor shipments are enjoying growth, and
their ASP and profits are both higher than those of traditional models,
existing gaming monitor vendors Asustek Computer, BenQ and Acer
are expected to see fierce competitions from newcomers including Samsung
Electronics, LG Electronics, Dell, Hewlett-Packard (HP), Lenovo, AOC/Phillips
in 2017, according to sources from the upstream supply chain.
with a refresh rate of 144Hz, Asustek, BenQ and Acer are already competing
aggressively and Asustek will become the largest vendor of such products in
2016 with a market share of 35%, followed by BenQ at 22-24% and Acer at 17-19%.
LCD monitor shipments were about 120 million units in 2015 and will
remain at about the same level in 2016. But in 2015, 144Hz gaming monitor shipments
were only 550,000-600,000 units, but the volume will rise to more than 1.2
million units in 2016. Although gaming models only account for around
1-2% of the overall volume, but their share in production value is about 3%
thanks to their high ASPs.
current orders, worldwide gaming monitor shipments are expected
to rise to 2.5 million units and may reach as high as 3.5 million in 2018.
21.5-inch for the traditional monitor segment, while 23- to 24-inch
is the second most popular size. For gaming monitors, 24-inch models
priced between US$299-499 account for 70% of overall shipments, followed by
27-inch models priced between US$349-899 and 34- to 35-inch models. Products
with displays larger than 35-inch may see demand growth, mainly contributed by
North America and Europe.
not seen significant shipments in 2016, but their popularity is expected to
grow among gamers and significant shipment growth is expected for 2017.
rising panel prices are expected to stabilize in 2017 and key factors that will
influence competition among monitor vendors and their
profits in 2017 will be exchange rate fluctuations, the sources noted.