Leading a new ‘wefie’ trend with the world's slimmest and lightest interchangeable-lens camera
SINGAPORE - May 20, 2014 – Samsung Electronics Singapore today announced the launch of the NX mini, the world’s slimmest and lightest interchangeable-lens camera* in Singapore. The portable and stylish design of the NX mini SMART Camera, along with its stunning image quality, makes it the “go-to” device for great photography, allowing users to capture special moments in stunning detail. With NFC and Wi-Fi® capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.
“The NX mini was designed with the stylish consumer in mind; trendsetters who seek portability and functionality to capture and share special moments of their lives,” said Irene Ng, Vice President, Marketing, Samsung Asia Pte Ltd. “Samsung prides itself on creating a wealth of possibilities for the smart consumer by pioneering new trends that are tailored to consumer demands. Samsung first led the global passion for selfies with its 3.0-inch Flip up Display and now, as a market leader, we are paving the way forward for wefies.”
Portable, Stylish and Functional – Perfect for Any Occasion
As the slimmest and lightest interchangeable-lens camera on the market*, the NX mini is the ultimate way to capture life on the go without any hassle. Weighing only 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still deliver the powerful results passionate photographers demand. The camera features a solid premium metal body with a luxurious leatherette finish, making the camera the natural choice for style-conscious photographers looking to make a statement. Available in four different colours (white, pink, mint green and brown) in Singapore, users can choose the colour that best suits their style.
The 'selfie' has found a permanent place in vocabularies across the world in recent years and its popularity shows no sign of stopping. The word ‘wefie’ has entered the urban dictionary as a photo taken in the same fashion as a selfie, but with two or more people and Samsung is poised to lead this trend with the NX mini.
Reflecting this recent consumer trend, the NX mini has a range of exclusive features which allow photographers to effortlessly indulge in the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up and Touch Display that flips 180-degrees and an ultra-slim 9mm wide angle lens, users can frame images of themselves perfectly, capture group shots from an arm’s length away and easily be part of group memories. The NX mini’s powerful optical performance delivers high quality images that are crisp and clear, ensuring that subjects in the photos are always looking their best.
Maintaining a flattering pose while attempting to press the shutter release button when self-shooting can be tricky, but the NX mini's new Wink shot feature makes it the perfect hands-free way to capture the real you. Users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the NX mini takes a shot automatically after two seconds, without users having to press any buttons.
Despite its slim appearance, the NX mini packs a big performance in its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With its high resolution, pictures captured with the NX mini burst with vivid colour.
The NX mini's impressively fast 6fps Continuous Shot mode allows photographers to take continuous shots so that nothing is missed. The fast 1/16000 second Shutter Speed freezes fast moving scenes, enabling the dramatic capture of motion in crisp detail without blurring.
Tag & Go, Simply Tap to Share Memories
As with all of Samsung’s 2014 SMART CAMERAs, the NX mini features advanced Wi-Fi® and NFC integration that makes it seamless to share images. Exclusive to Samsung, Tag & Go connectivity allows the NX mini to pair with NFC-enabled devices, such as smartphones or tablets, simply by touching the two together. Once paired, users can:
· Select and transfer multiple images to the paired mobile devices through Mobile Link;
· Send images to up to four devices with Group Share, eliminating the time-consuming and repetitive process of sending pictures to multiple friends;
· Control the NX mini via a smartphone with Remote View Finder Pro;
· Use the camera as a Baby Monitor. When noise is detected, the paired smartphone is activated via an app, allowing parents to see if they need to attend to their child.
Additionally, extensive storage options are integrated into the NX mini and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can upload their pictures directly from the NX mini to both Dropbox and Flickr, the popular photo sharing site. Dropbox provides 2GB of free storage to users, accessible from just about any device and with Flickr, users can upload up to a terabyte of images. With all the storage and sharing technology built into the NX mini, it’s easier than ever to share and store beautiful images.
Specialised NX-M Lenses for NX mini
Samsung has introduced three NX mini lenses (NX-M) which are optimised for use with the NX mini body, providing a variety of options to meet individual shooting preferences.
· The NX-M 9mm F3.5 ED lens has an ultra-slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies, ensuring the camera becomes the go-to choice for those looking to share the best of themselves.
· The NX-M 9-27mm F3.5-5.6 ED OIS lens is a micro-compact zoom lens with a stylish design and is small enough to comfortably fit in pockets and bags. This compact-sized standard zoom lens offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilization for sharp results.
· With the NX-M 17mm F1.8 OIS lens, photographers can enjoy a beautiful bokeh effect which makes the highly detailed subject stand out from the surroundings.
NX mini owners will also be able to use 15 NX lenses with the device by using a specialised NX-M Mount Adapter (ED-MA4NXM). These lenses are sold separately.
Pricing and Availability
The Samsung NX mini is now available in Singapore at a RRP of $549 (9mm Lens, Available in White only) and $649 (9-27mm Lens, Available in White, Pink, Mint Green and Brown) at all major consumer electronics stores and Samsung Experience Stores. The Samsung NX mini also comes bundled with Adobe® Photoshop® Lightroom® 5, which is valued at US$149.
* Based on Samsung internal research as of March 19, 2014
Wi-Fi® is either a registered trademark or trademark of Wi-Fi Alliance. Adobe, Photoshop and Lightroom are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other company, product and service names mentioned herein are marks, trademarks, registered trademarks or service marks of the respective owners.
To discover more, please visit www.samsung.com.
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