PlayStation® Anniversary Celebration Campaign in Southeast Asia
Online Contest to get a chance to win a purchase pass for
PlayStation®4 20th Anniversary Edition
To Show Appreciation for the Dedicated and Continued Support of PlayStation® Fans and
Business Partners, Sony Computer Entertainment Presents the Limited Edition PS4 that Resembles the Original PlayStation. Only 12,300 Units Will Be Available Worldwide
Singapore, 4th December, 2014 – Sony Computer Entertainment Inc. (SCEI) announced the “PlayStation®4(PS4™) 20th Anniversary Edition”, a special edition PS4 commemorating the 20th anniversary of the release of the original PlayStation (PS) on December 3rd, 1994. The 20th Anniversary Edition will be limited to 12,300 units worldwide, a number that reflects the launch date of the original PS, and will be available for a price of SGD689 in Singapore, IDR7,399,000 in Indonesia, RM1,779 in Malaysia, PHP26,999 in The Philippines, and THB20,990 in Thailand. The limited edition PS4 and included accessories come in “Original Gray” color, all packaged in a special commemorative box.
Sony Computer Entertainment Hong Kong Ltd. (SCEH) Singapore Branch announced today at the Anime Festival Asia 2014 (AFA) Press Conference that there will be a “PlayStation® 20th Anniversary Online Contest” for customers in Southeast Asia to get a chance to win a purchase pass to buy the PlayStation®4 20th Anniversary Edition. The contest will be held from 4th December to 21st December, 2014. Customers can log in to the “PlayStation®4 20th Anniversary Website” from now on and register to participate in the contest within this period.
The participants will need to use their creativity to express why they should be given the purchase pass to buy the PlayStation®4 20th Anniversary Edition. They can share any photo or video on Instagram to celebrate PlayStation 20th Anniversary with a specific hashtag. The theme can be:
l Your special PlayStation collection
l Your best moment with PlayStation
l PlayStation related cosplay
l Anything you can think of!
All winners will be determined by the number of likes on Instagram (50%) and selected by our judging panel according to creative, inspiring and styling factors (50%). Participants will also get a chance to win a PlayStation®Plus 3-Year Membership and PlayStation® 20th Anniversary Limited Premiums in addition to the purchase pass.
More information on the 20th Anniversary Instagram contest is available at “PlayStation® 20th Anniversary Website”: http://asia.playstation.com/ps20th.
In addition to the contest, SCEH Singapore Branch has created some special premiums to give away to our customers for purchase of PlayStation® console or software. There will also be some special designed PSNSM prepaid cards featuring different classic game titles to commemorate PlayStation’s 20th anniversary.
The original PlayStation system was praised for its cutting-edge technology, including its ability to process high resolution real-time 3D computer graphics that was never before seen on home consoles, as well as its rich and exciting games portfolio. PlayStation revolutionized the industry and became the first home console in video game history to reach a milestone of over 100 million units in cumulative worldwide shipments*1. As a state-of-the-art computer entertainment system, the original PS delivered breakthrough gaming experiences to users around the world, and that concept has been inherited by every PlayStation platform ever since.
‘The “PlayStation®4 20th Anniversary Edition” is a very special model that is reminiscent of the original PlayStation, which has inspired every other PlayStation platform launched in the past two decades. This limited edition PS4 offers a great sense of nostalgia to long-time PlayStation fans, while also providing a fresh experience to those who never picked up the original console,’ said Andrew House, president and Group CEO of Sony Computer Entertainment, Inc. ‘The “PlayStation®4 20th Anniversary Edition” embodies our appreciation and gratitude to all our fans, publishers, and business partners that have provided us with tremendous support for the past 20 years, and we look forward to their support as we continue to imagine and build the future of PlayStation together for years to come. We remain steadfast in our commitment to deliver the best gaming experiences and to offer the best place to play for gamers around the world.’
SCE will continue to further expand the PlayStation platform to deliver entertainment experiences that are only possible on PlayStation.
< “PlayStation®4 20th Anniversary Edition” Product Outline>
PlayStation®4 20th Anniversary Edition
CUH-1100A A20 Series
Recommended Retail Price
The Philippines: PHP26,999
Included (All × 1 )
PlayStation®4 system (HDD:500GB /color: Original Gray)
PlayStation®Camera (color: Original Gray)
Wireless Controller (DUALSHOCK®4 / color: Original Gray)
Vertical Stand (color: Original Gray)
Mono headset (color: Original Gray)
AC power cord
*1 As of May 18, 2004. Total of Original PlayStation and PS one®.
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