ULTIMATE EARS EXPANDS AWARD-WINNING UE BOOM SPEAKER LINEUP WITH NEW COLOUR COMBINATIONS

ULTIMATE EARS EXPANDS AWARD-WINNING UE BOOM SPEAKER LINEUP WITH NEW COLOUR COMBINATIONS




Vivid new colours bring music to your ears (From left: Blue Steel, Green, Superhero, Black)


Singapore, March 30, 2015 – Ultimate Ears BOOM, the multi-award winning mobile wireless speaker, is back to blow you away with a new range of vibrant, explosive colours. Designed to deliver the soundtrack wherever life takes you, these three new colours are the quintessential complement to your favourite sounds.

In charcoal with red accents, the all-time favourite Black UE BOOM is perfect for those hard and heavy beats, while the dynamic duo of royal blue and dramatic red makes Superhero an ideal pair for soaring notes. Blue Steel features a midnight blue skin and grey strap for the understated elegance of sultry blues. And for the majestic rise and fall of the great outdoors, Green partners olive green with a briny ocean blue, with bright yellow accents.

“The best moments in life are meant to be shared, and the UE BOOM was made for just that, sharing your soundtrack - your love for music - with the world,” said Moninder Jain, Managing Director for Logitech Southeast Asia and India. “The UE BOOM is made tough, because you never know where life will take you. But wherever you go, you can trust that the music will follow.”

Built to withstand the rigors of life, UE BOOM is designed to go anywhere, blasting bold 360-degree sound while its specially developed plasma acoustic skin resists water, stains and dirt. The UE BOOM’s cylindrical shape allows you to pack up to 15 hours of aural pleasure into a backpack or water bottle holder.

The UE BOOM is also made for sharing, pairing up to eight Bluetooth-enabled devices, and can connect to two different devices at a time. It has never been easier to blend two playlists into one session, ever! True to its Ultimate Ears promise, the portable speakers also boast a unique feature, allowing two UE BOOMs to be paired to double the fun with true stereo sound, via an Android and iOS application.

The Green, Black, Blue Steel and Superhero UE BOOMs will be available by this week, at a recommended retail price of S$289.

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