“Monster Performance” ASUS ZenFone 2 with 4GB RAM Retailing in Singapore from 16th May

“Monster Performance” ASUS ZenFone 2 with 4GB RAM Retailing in Singapore from 16th May
Featuring the latest 64-bit Intel® Atom processor with ultra-fast 4G/LTE, the world’s first smartphone with 4GB RAM and fast charging technology will be available with up to 64GB onboard storage.

Singapore, (18th April 2015) – Following the launch of the next generation ZenFone series on 14thApril, the ZenFone 2 will be available at all ASUS authorised stores, ASUS brand stores, ASUS official online store, M1 and StarHub shops from today onwards. Available models include the 2GB RAM models, namely the 5-inch ZE500CL, 5.5-inch ZE550ML and 5.5-inch ZE551ML. Both ZE500CL and ZE550ML come with a 1,280 x 800 HD display resolution with 16GB onboard storage, and will be retailing at S$249 and S$299 respectively. Retailing at S$349, the ZE551ML sports a sharper 1,920 x 1,080 Full HD display resolution with 32GB onboard storage. Last but not least, the ZenFone 2 flagship model which sport the world’s first 64-bit Intel® Atom with 4GB RAM and up to 64GB onboard storage will be available in Singapore from 16th  May onwards. Similar to its sister models, the 5.5-inch flagship model sports a luxurious all-new ergonomically-curved design with ultra-slim edges, 1,920 x 1,080 Full HD IPS display resolution and a 72% screen-to-body ratio. The ZE551ML with 4GB RAM and 32GB onboard storage will be retailing from S$429 at all ASUS authorised stores, ASUS brand stores, ASUS official online store, M1 and StarHub shops in Singapore. On the other hand, the ZE551MLwith 4GB RAM and 64GB onboard storage will be retailing at S$499 at Singtel.

Empowering Luxury: A Game Changer in the Mobile Industry
Building on the global success of the first ASUS ZenFone, which sold over 1.5 million units in just a month in 2014, the ZenFone 2 premieres many evolved features, including a new version of ASUS ZenUI - which has the world’s first fully-customisable interface - and Trend Micro security software for safer web browsing. Furthermore, the ZenFone series clinched the Red Dot Design Award in 2014 for its exceptional degree of innovation, functionality and ergonomics by the Red Dot jury.

The ZenFone 2 bears the iconic ASUS concentric-circle design that adorns both the fascia and rear key, and has its rear cover crafted with an outstanding hairline metallic finish. Additionally, it introduces new and evolved aesthetic refinements, including a graceful curved case that tapers to an incredibly thin 3.9mm at the edges to lend it a bold yet elegant look. This design not only renders it extremely comfortable to hold, but easier to use as well. Now, snapping selfies, adjusting the volume and browsing the web are all within reach.

With a remarkably sharp and vivid IPS display, the ZenFone 2 boasts up to 403ppi pixel density and a wide 178-degree viewing angle, ensuring life-like photos and videos. The smartphone’s display is also bordered by an ultra-narrow 3.3mm bezel, giving it a 72% screen-to-body ratio for a maximised viewing experience. Furthermore, the ZenFone 2 uses Corning® Gorilla® Glass 3 with anti-fingerprint coating for superior resistance to damage and fingerprints, as well as to reduce friction by up to 30%.

The latest ZenFone 2 is available in both 2GB and 4GB RAM. The HD models, namely the 5-inch ZE500CL and 5.5-inch ZE550ML, sport a matte finishing in black, white and red colours. On the other hand, the Full HD model, namely the ZE551ML, sport a stunning aluminium hairline finishing in black, gold, red and silver colours. 

See What Others Can’t See: PixelMaster Camera
Understanding the growing importance of smartphone cameras, camera performance of the ZenFone 2 has been redesigned to ensure greater performance especially in Auto, Low-Light and HDR modes. The ZenFone 2 has a unique PixelMaster camera with numerous distinctive modes. The industry-leading Low Light mode employs pixel-merging technology that is capable of capturing up to 400% brighter photos at night, or in low-light scenes, without the need for  flash. The ZenFone 2 camera also has Backlight (HDR) mode to allow users capture vivid, evenly-exposed photos in challenging backlit scenes.

Boasting a 13MP rear-facing PixelMaster camera with an f/2.0 wide-aperture lens, ZenFone 2 is able to capture stunning, high-resolution photos with zero shutter lag. The ZenFone 2 is also equipped with up to a 5MP front-facing camera with a wide, 85-degree field of view perfectly engineered for taking selfies with real-time beautification. With the ZenUI Selfie Panorama mode and up to 140-degree field of view, capturing a group of friends or including scenery using the selfie mode is much simpler than before.

Redefining User Experience: ASUS ZenUI and ZenMotion
Android experience on the ZenFone 2 has been customised to provide a simpler, direct and unique look that can be modified to each user’s liking. Some of the ZenUI features are ASUS PixelMaster for better photos, themes and icon packs, animated icons, smart folders and app lock to keep your personal apps safe. Save time and effort with the intuitive ZenMotion, which responds promptly to touch gestures.
Tap Tap: Tap the screen twice when the screen is off to wake the phone without having to reach for the power button.
Touch Gesture: Shortcut to the ZenFone apps when the screen is off.
to launch Camera
to launch Browser
to launch Calendar
to launch Email
to launch ASUS Booster
to launch Dialer

Availability & Pricing
The ZenFone 2 models with 2GB RAM, namely ZE500CL, ZE550ML and ZE551ML, will be retailing at S$249, S$299 and S$349 respectively from today.
Known as the “Monster Performance Smartphone” and Singapore’s first smartphone with 4GB RAM, the ZE551ML models will be available from 16th May at S$429 and S$499 for the 32GB and 64GB models respectively. The 32GB model will be available at all ASUS authorised retailers, ASUS brand stores, ASUS online store, M1 and StarHub shops; while the 64GB model will be available at Singtel.


ZE500CL (2GB/16GB)
ZE550ML (2GB/16GB)
ZE551ML (2GB/32GB)
ZE551ML
(4GB/32GB)
ZE551ML (4GB/64GB)
Available Date
18th April
18th April
18th April
16th May
16th May
Recommended Retail Price (SGD)
S$249
S$299
S$349
S$429
S$499
ASUS Authorised Retailers
V
V
V
V

ASUS Brand Stores
V
V
V
V

ASUS Online Store
V
V
V
V

M1
V
V

V

Singtel




V
StarHub
V
V

V





APPENDIX A - SPECIFICATIONS (2GB Models)

ASUS ZenFone 2 (ZE500CL)
ASUS ZenFone 2 (ZE550ML)

ASUS ZenFone 2 (ZE551ML)

Processor
Intel® Atom Z2560 Dual Core 1.6GHz
Intel® Atom™Z3560  Quad-core  1.8GHz
Operating System
Brand New ASUS ZenUI under Android 5.0 Lollipop
Display
5“  HD 1280 X 720 IPS Display
Corning Gorilla Glass 3
(294 ppi)

5.5” HD 1280 x 720 IPS Display with Corning Gorilla Glass 3
(267 ppi)
5.5” Full HD 1920 x 1080 IPS Display with Corning Gorilla Glass 3
(403ppi)
PixelMaster Cameras
Front: 2MP, F/2.0
Rear: 8MP auto focus, F/2.0, 5-element lens
Front: 5MP, f/2.0 aperture, wide-angle 85˚pano selfie
Rear: 13MP, f/2.0 aperture, 5-element lens, auto focus, dual colour flash
Memory and Storage
2GB RAM
eMMC 16GB
MicroSD card support (Up to 64GB)
ASUS WebStorage 5GB (Lifetime)
2GB RAM
eMMC 32GB
MicroSD card support (Up to 64GB)
ASUS WebStorage 5GB (Lifetime)
Wireless
Wi-Fi 802.11 a/b/g/n
Bluetooth 4.0
Wi-Fi 802.11 a/b/g/n/ac
Bluetooth 4.0
Connectors
1x Micro USB
1x Audio Jack (Head Phone/Mic-in)
1x MicroSD socket (up to 64GB)
Connectivity
4G/LTE
4G/LTE/ Fast-charging
SIM
Single SIM
Dual SIM
Battery
2500mAh Li-ion Polymer battery
(non-removable)
3000mAh Li-ion Polymer battery
(non-removable)
Colours
Black/ White/ Red
Black/Gold/Red/Silver
Dimensions
148.1 (L) x 71.5 (W) x 5.5~10.9 (H) mm
152.5(L) x 77.2(W) x 3.9-10.9(H) mm
Weight
155g
170g
Warranty
1 Year Local Warranty
Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.





APPENDIX B –SPECIFICATIONS (4GB Models)

ASUS ZenFone 2 (ZE551ML)
Processor
Intel®
Atom™ Z3580 Quad-core 2.3GHz
Operating System
Brand New ASUS ZenUI under Android 5.0 Lollipop

Display
5.5“ Full HD 1920 x 1080 IPS Display
Corning Gorilla Glass 3 (403ppi)
PixelMaster Cameras
Front: 5MP, f/2.0 aperture, wide-angle 85˚pano selfie
Rear: 13MP, f/2.0 aperture, 5-element lens, auto focus, dual colour flash
Memory and Storage
4GB RAM
eMMC 32GB/64GB
Micro SD Card Support (Up to 64GB)
ASUS WebStorage 5GB (Lifetime)
Wireless
Wi-Fi 802.11 a/b/g/n/ac
Bluetooth 4.0
Connectors
1x Micro USB
1x Audio Jack (Head Phone/Mic-in)
1x MicroSD socket (up to 64GB)
Connectivity
4G/LTE/ Fast-charging
SIM
Dual SIM
Battery
3000mAh Li-ion Polymer battery (non-removable)
Colours
Black/Gold/Red/Silver
Dimensions
152.5(L) x 77.2(W) x 3.9-10.9(H) mm
Weight
170g
Warranty
1 Year Local Warranty
Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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