ASUS Announces Availability of Full Range of ZenFone 2 Laser in Singapore

KEY POINTS
·         Removable battery: First ASUS smartphones with removable batteries
·         Great connectivity: Dual SIM connectivity
·         Focus at the speed of light: Up to 13MP PixelMaster camera with low-light performance plus rear laser-focus as quick as 0.03 sec for near-instant shots
·         Corning® Gorilla® Glass 4: 2X damage resistance, 2.5X stronger and 85% less likely to break than its predecessor


Singapore (13th November, 2015) — ASUS today announced the availability of the entire ASUS ZenFone 2 Laser seriess. The ZenFone 2 Laser series will be replacing the previous ZenFone 2 range, providing a top quality product at a great and affordable price tag. The ZenFone 2 Laser comes in three different sizes: 5.0-inch (ZE500KL), 5.5-inch (ZE550KL) and in 6.0-inch (ZE600KL), all featuring a stunning matte finish. All models are engineered with a  laser auto-focus as quick as 0.03sec for near-instant clarity,a  1280 x 720 HD resolution, the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability, and is equipped with Qualcomm® Snapdragon™ processor with 2GB fast memory. Furthermore, all ZenFone 2 Laser models are equipped with dual-SIM 4G connectivity, perfect for travelers always on-the-go.

The ZenFone 2 Laser 5.0-inch (ZE500KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) will be available at $239 and $329   respectively from 14 November onwards at all ASUS authorised retailers, brand stores, M1 and StarHub.

In conjunction with Deepavali, the ZenFone Selfie will be retailing at a promotional price of $379 (Usual SRP: $399) and every purchase will receive a complimentary SANDISK OTG drive 16GB (worth $14.90) starting from 9th November to 30th November. This promotion is available at all ASUS brand stores, authorised dealers, M1 and StarHub.

Focus At the Speed of Light
The ZenFone 2 Laser series is powered by a Qualcomm® Snapdragon™ Processor with 2GB of fast memory and a 1280 x 720 HD screen resolution for great user experience. Furthermore, the ZenFone 2 Laser 5.5-inch (ZE550KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) both have a 3,000mAh removable battery providing great battery life, making it convenient for users to easily switch out the battery if needed.

For amazing and near-instant photos, the ZenFone 2 Laser 5.5-inch (ZE550KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) are both  equipped with a13MP PixelMaster camera with  f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag. The laser auto-focus technology empowers users to capture perfect clarity in just 0.03 seconds.

PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenarios, without the need for flash. When flash is preferred, the ZenFone 2 Laser series is equipped with RealTone flash to capture warm skin tones and accurate colours.

Furthermore, the ZenFone 2 Laser series PixelMaster camera also has Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. Pixel-enhancing technology increases contrast by up to 400%, ensuring that foreground subjects stand out clearly and are free of shadows. For those seeking fine-grained control over camera settings like ISO, shutter speed and more, the Manual mode offers users a DSLR-like experience in a smartphone.

Corning® Gorilla® Glass 4: Higher Durability and Strength
The ZenFone 2 Laser series are crafted from the latest Corning® Gorilla® Glass 4, their display has twice the drop-damage resistance of its predecessor and 2.5X retained strength, and is 85% less likely to break in daily use. A microscopically-thin anti-fingerprint coating minimises scuffs and smudges, allowing the brilliance of the phones’ display to shine through.

Simpler, Smarter and More Personal: ASUS ZenUI with over 1,000 enhancements
Freedom, connection, and expression form the foundation for the ASUS ZenUI mobile user interface. These three pillars have also inspired the evolutionary changes to ZenUI for the ZenFone 2 Laser series. The latest version of the ASUS ZenUI offers a simpler and smarter user experience, with a stylish new layout that employs white space for a cleaner design, and which places information front and center for a simpler, smarter user experience.

With the new and improved ZenUI, it provides everyone with the ability to completely customise its interface to match their personal style and usage preferences, including ZenUI's launcher, themes, fonts, icons, and more.

The ZenUI has included a number of great new features, including ZenMotion, SnapView, Trend Micro™ security and ZenUI Instant Updates that enhances usability, ensure security and privacy as well as deliver a seamless user experience.





AVAILABILITY & PRICING

In conjunction with Deepavali, the ZenFone Selfie will be retailing at a promotional price of $379 (Usual SRP: $399) and every purchase will receive a complimentary SANDISK OTG drive 16GB (worth $14.90) starting from 9th November to 30th November. This promotion is available at all ASUS brand stores, authorised dealers, M1 and StarHub.





Specifications



ZenFone 2 Laser 5.0-inch
( ZE500KL)

ZenFone 2 Laser 5.5-inch
( ZE550KL)

ZenFone 2 Laser 6.0-inch ( ZE600KL)
Processor
Qualcomm® Quad-Core Processor 1.2GHz (M8916)
Qualcomm® Quad-Core Processor 1.2GHz (M8916)

Qualcomm® Octa-Core  Processor 1.5GHz (M8939)
Operating System
Brand-new ASUS ZenUI 2.0 under Android 5.0 Lollipop
Brand-new ASUS ZenUI 2.0 under Android 5.0 Lollipop
Brand-new ASUS ZenUI 2.0 under Android 5.0 Lollipop
Display
5.0-inch, 1280 x 720 HD, IPS display
Corning® Gorilla® Glass 4
5.5-inch, 1280 x 720 HD,
IPS display
Corning® Gorilla® Glass 4
6.0-inch, 1280 x 720 HD,
IPS display
Corning® Gorilla® Glass 4
Camera
Rear: 8MP, f/2.0-aperture, 5-element, auto-focus lens with dual-color Real Tone flash.
Front: 5MP, f/2.0-aperture, wide-angle 85-degree lens with Selfie Panorama
PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beatification mode, Manual (professional-settings) mode and zero shutter lag
Rear: 13MP, f/2.0-aperture, 5-element, auto-focus lens with dual-color Real Tone flash.
Front: 5MP, f/2.0-aperture, wide-angle 85-degree lens with Selfie Panorama
PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beatification mode, Manual (professional-settings) mode and zero shutter lag
RAM
2GB
SIM
Dual Micro-SIM  (2G/3G/4G)
Storage
Onboard 16GB
MicroSD expansion up to 128GB
Wireless
802.11 /b/g/n, Wi-Fi Direct,
Bluetooth 4.0
Battery
2400mAh lithium-polymer
battery (removable)
3000mAh lithium-polymer battery (removable)
3000mAh Polymer battery (removable)
Dimension
71.5 x 143.7 x 3.5-10.5 mm
77.2 x152.5 x 3.9-10.8 mm
164.55 x 84 x 10.55 mm
Weight
140g
170g
190g
Colours
Black, White, Red
Black, White, Red
Gold, Silver, Red




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