ENSOGO’S NEW MOBILE MARKETPLACE DEMONSTRATES EXCEPTIONAL EARLY GROWTH
• Flash sales expertise and leadership in personalisation technology firmly establishes Ensogo as Southeast Asia’s #1 mobile marketplace
• Powerful personalisation technology on the new Ensogo mobile marketplace further drives strong product discoverability, creating individualised shopping experiences for consumers.
25 February 2016 - Ensogo Ltd (ASX:E88), Asia’s leading e-commerce company, celebrates the exceptional growth of its new mobile marketplace. In just 10 weeks since launch, the Ensogo mobile marketplace has already attracted strong support from established sellers in the region, with rapid increases in active sellers and inventory by 600% and 3000% respectively over the first two weeks of January1, following on strong Q4 2015 metrics.
The rapid growth in availability of quality products on the new mobile marketplace, coupled with Ensogo’s flash sales expertise and market-leading personalisation technology has gained significant traction within the business. Powerful personalisation technology on the new Ensogo mobile marketplace further drives strong product discoverability, creating individualised shopping experiences for consumers.
Mr. Kris Marszalek, co-founder and CEO of Ensogo commented: “The introduction of Ensogo’s new mobile marketplace represents a game-changing shift for the business. Since its launch, we have seen an exponential increase in both new and active sellers, adding hundreds of thousands of products to our offering. Exciting merchandise is a pre-requisite to successful customer acquisition and retention;; Ensogo now offers consumers across the region a vastly expanded and truly exceptional range of products at a competitive price.”
The rapid traction established with the mobile marketplace underscores the company’s transition away from it legacy services business. Along with changing trends and consumer behaviours in Southeast Asia, the company believes a streamlined offering is critical as the business moves into its next stage of growth.
CEO Marszalek emphasized, “The e-commerce opportunity in Southeast Asia is enormous, and has immense potential for further growth. We have already experienced significant traction, reaffirming that our decision is a move in the right direction for both our customers and our investors.”
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