The Aftermath of The Valentine's Day Massacre



Valentine's Day has come and gone. Besides broken hearts, have you wondered what else is left strewn in its wake? Here's some interesting statistics that you never would have guessed.

Intel Security’s Valentine’s Day survey conducted among Singaporean users of dating apps and websites revealed quite an interesting set of stats when it comes to, shall we say, personal behaviour online. These stats show just how important it is for consumers to keep their own security in mind when they are using dating apps. Did you know that the majority of survey participants have or would share an intimate photo with a dating app/website match before even meeting them in person? How’s that for some Valentine’s Day insight?

Some of the other highlights from the survey include:

  • Almost half (46%) of the users of dating apps/websites have ceased contact with their online matches due to suspicion that they are misrepresenting themselves,. Additionally, 63% of them have shared their occupation, 61% shared their email addresses, 60% shared their phone number and 16% have shared their home address with someone on a dating app/website
  • Almost a third (31%) have shared an intimate photo with someone they were speaking to on the app before meeting them in person, with more men (35%) sharing such pictures compared to women (26%)
  • Match.com is the most popular dating app in Singapore, but Tinder is the most popular app among youth here. Almost ¾ (72%) of dating app/website users under 25 years old use Tinder.
We have also developed the following tips to help keep consumers safe while using online apps around Valentine’s Day:
  • My name is SuperClutchFan…well online it is.   When using online dating, you want to make it difficult for cybercriminals (or stalkers) to connect your online profile to your real identity.  Have some fun with it.  Instead of JohnSmith88, maybe something like CaptainHumble or MtBikerHiker.
  • Hand out compliments, not your information.  You should always be stingy with your information online.  Although it may seem harmless to share your location, name, occupation, age, first pet and mother’s maiden name in your profile – these identifying characteristics can be pieced together by fraudsters to assume your identity.
  • A fling might not last forever, but those pictures will.  While sharing intimate pictures might seem like a good idea now, keep in mind that those pictures and videos will stay around forever.  Even social media apps that say pictures go away can be easily circumvented with a screenshot.  It’s not just celebrities who have intimate pictures spread around the internet!
  • Unchain your heart, but lock your phone!  Don’t forget to add a PIN or passcode to your phone.  You don’t want someone sneaking a peak at the pictures on your phone as you step away to freshen up in the bathroom.

Valentine’s Day – Singapore

Data Sheet

About this study
·         In January 2016 Intel Security conducted a study about the use of online dating websites or apps.
·         In multiple countries more than 4,300 (former) users of online dating websites or apps participated in the study.
·         This factsheet reflects the answers of 316 (former) users of dating websites or apps in Singapore in the age 18-55.

Dating websites or apps
·         The most used websites/apps are Match.com (43%), Plenty of fish (39%), Tinder (35%), Lovestruck (31%), Paktor (30%) and Okcupid (25%).
o   Match.com is significantly more popular among males (47%) than among females (36%).
o   Paktor is significantly more popular among males (35%) than among females (23%).
o   Tinder is popular among the younger people. More than seventy percent (72%) of the users of dating websites/apps under 25 years old use Tinder.

Sharing of information in the profile
·         People are very open with the personal information that they share in their profile.
·         Many share their photo (71%), email address (63%), birth date (58%) or occupation (55%).
·         28% even share their phone number and 15% share their work or home address.
·         Males are more likely to share their photo (75%) than females (64%).

Sharing of information with a match
·         Almost one third (31%) of the (former) users of dating websites/apps indicate to have shared an intimate photo of themselves with someone they were speaking with through an online dating website(s)/app(s) before meeting them in person
o   Males significantly more often share intimate photos (35%) than females (26%)
·         People share occupation (63%), email address (61%) and phone number (60%) with their match. 16% indicate to share their home address.
·         40% of the (former) users of dating websites or apps have met an online match after being in contact with them for less than two weeks.
·         Almost half (46%) of the (former) users of dating websites or apps have experienced a match who was misrepresenting themselves online.

Valentine’s Day
·         More than half (53%) of the (former) users of dating websites or apps are more likely to increase the amount of time on dating sites leading up to or around Valentine’s Day.



Access to information
·         32% have no idea what permissions they have granted their chosen online dating app(s) access to.
o   Users who do know most often name location (64%), personal email account (46%), text messages (41%) and contacts (40%).

The research was conducted between January 20  – January 27, 2016 by MSI via an online questionnaire to 316 (former) users of dating websites or apps .

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