ASUS Announces ZenFone Max

ASUS Announces ZenFone Max
All-new smartphone with incredibly-long-lasting 5000mAh battery that exceeds every expectation, plus a built-in power bank for on-the-go charging convenience

·         Ultimate energy: Over a day of 3G talk time and up to 38 days of standby from powerful, low-depletion 5000mAh lithium-polymer battery
·         Ultimate convenience: Built-in, easy-to-use power-bank capability boosts or even fully charges other devices on the go
·         Ultimate display: Beautiful 5.5-inch IPS HD panel with latest-generation Corning® Gorilla® Glass 4 offers double the drop-damage resistance
·         Ultimate speed: 13MP PixelMaster camera with ultra-fast laser auto-focus for point-and-shoot simplicity and total clarity in just 0.03 seconds

Singapore (2 March, 2016) — ASUS today announces the ZenFone Max (ZC550KL), an expectation-subverting smartphone with an incredibly long-lasting, high-capacity 5000mAh capacity lithium-polymer battery that provides up to 38 days of standby[1] for an unprecedented amount of mobile freedom — plus a built-in power bank that keeps other devices topped up with charge.
The latest addition to the enormously popular ZenFone family also sports a high-definition 5.5-inch IPS display covered with next-generation Corning® Gorilla® Glass 4 for the ultimate protection, ultra-fast laser auto-focus for point-and-shoot simplicity, and total clarity in just 0.03 seconds
ZenFone Max is as slim as 5.2mm, powered by a powerful quad-core, 64-bit Qualcomm® Snapdragon™ 410 processor, features LTE Category 4 for fast mobile-download speeds up to 150Mbps, and is available in two classic colours to complement a casual or business attire — Pure White and Osmium Black.

Ultimate energy: Groundbreaking up to 38 days of standby with 5000mAh lithium-polymer battery
ZenFone Max’s sleek frame conceals a monster battery — a 5000mAh cell custom-crafted from lithium-polymer to pack the maximum energy into the minimum space.
With this powerful cell and energy-efficient processor inside, ZenFone Max creates new perspectives on what a smartphone can do. Compared to the leading competitor’s flagship smartphone, ZenFone Max’s 5000mAh battery offers 2.3X-better talk time and up to 2.7X as much time spent browsing the web. This translates to up to 37.6 hours of high-clarity calls[2] and up to 32.5 hours of websurfing2 — enough energy for days of real-world work and play.
And, with intense power-management to ensure minimal depletion, ZenFone Max is able to deliver up to 38 days of standby time — or well over a month away from main electricity.

Ultimate convenience: Built-in power-bank capability to charge other devices on the go
ZenFone Max has another seriously-convenient trick hidden up its sleeve, doubling as a go-everywhere power bank. With 5000mAh power capacity packed into its sleek frame, ZenFone Max has more than enough energy to boost or fully charge other devices — so it’s able to turn into a power bank when it’s time to top up another gadget.
Using the feature is as quick and simple as connecting a second device to ZenFone Max’s micro-USB port using a USB on-the-go (OTG*) cable and sitting back, as ZenFone Max will do the rest.

Ultimate display: 5.5-inch IPS HD panel protected by latest-generation Corning® Gorilla® Glass 4
ZenFone Max has a beautiful 5.5-inch IPS display protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. Underneath is a 1280x720 HD IPS display that offers wide 178-degree viewing angles, and a fantastic 267ppi pixel density that renders every image in detail.
Corning® Gorilla® Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Max’s Gorilla Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5x increase in retained strength and is 85% less likely to break in daily use — making it safer and stronger than ever before.

Ultimate speed: 13MP PixelMaster camera with ultra-fast 0.03-second laser auto-focus
ZenFone Max’s 13MP PixelMaster camera has an f/2.0-aperture lens that captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night or in low-light scenes — all without the need for flash. Backlight (Super HDR) mode sees clearly through daytime shadow, while Super Resolution mode captures detailed images at resolutions of up to 52MP.
ZenFone Max's rear camera also has lightning-speed laser auto-focus technology for the fastest possible clarity. Its laser beam measures distances in just 0.03 seconds for near-instant focus, even in low-light conditions. The laser auto-focus even accelerates close-up photography, compensating for the extra distance created by the lens receding during framing.

ASUS ZenFone Max (ZC550KL) will be available from 10 March at IT show, ASUS brand stores, ASUS authorised dealers, Singtel, and StarHub at $249.

ASUS ZenFone Max (ZC550KL)
64-bit, quad-core Qualcomm® Snapdragon 410 running at 1.2GHz
Operating system
ASUS ZenUI with Android 5.0 (Lollipop)
5.5-inch with 1280 x 720 (HD) IPS LCD with Corning® Gorilla® Glass 4
PixelMaster cameras
Rear: 13MP, f/2.0-aperture with laser auto-focus and dual-color Real Tone LED flash
Front: 5MP, f/2.0-aperture, 85-degree wide-angle lens
PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beautification mode, Professional (manual-settings) mode
Memory and storage
Micro SD card slot (up to 64GB supported)
802.11b/g/n, Wi-Fi Direct, Category 4 LTE and Bluetooth® 4.0
3.5mm audio jack, Dual micro-SIM
5000mAh non-removable lithium-polymer
Black, White
(H x W x D)
156 x 77.2 x 10.5~5.2mm

[1] Test conducted in 3G mode, with Wi-Fi, Bluetooth and data disabled. Calculation based on reading from current meter and typical battery capacity.
[2] Measured in ASUS Labs test environment. Actual results may vary.
*OTG cable is sold separately.
[3] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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