Each-A-Cup Goes Cashless!
The bubble tea pioneer launches new loyalty card that provides customers great convenience while increasing productivity.
12 July 2016, Singapore – Famed for its refreshing, wholesome and tasty beverages, Each-A-Cup rides on the wave of contactless payments with the launch of a new loyalty card that will provide both customers and counter staff a world of a difference.
With the Each-A-Cup loyalty card, customers will be able to make purchases effortlessly at any outlet, enjoy attractive perks exclusive to card holders only, and earn bonus points whenever they top-up the card’s value - up to a maximum of 20% with a top-up of 50 dollars, crediting an additional 10 dollars worth of points to the card’s value! You can also earn additional 10% bonus points for a 10-dollar top-up, 12% bonus points for a 20-dollar top-up, and 15% bonus points for a 30-dollar top-up.
“We are extremely excited about the new technology that we are launching across all our outlets. Each-A-Cup has always prided itself on our innovative and high-quality beverages, and it’s only natural that we strive to do the same for our processes. What we strive at the end is always greater customer satisfaction,” says Each-A-Cup Director Michael Chua.
How it works
The Each-A-Cup loyalty cards are available for sale at most outlets. With the contactless card, customers will be able to wave their card over a point-of-sale terminal at any Each-A-Cup outlet to make payment instantly – eliminating the hassle to fumble for cash.
Customers will also be able to use the loyalty card at the self-service kiosks located at Nanyang Technological University (NTU) and Ion Orchard that will be equipped with a contactless card reader.
To purchase their drinks at the self-service kiosks, customers can simply key in their order, select their customisations (size, sugar level, toppings and other add-ons) and tap on the card reader with the loyalty card.
The stored value card can be topped up via the mobile app (available on Apple Store and Google PLAY) in denominations of $10, $20 or $50 using Paypal, VISA or MasterCard. The self-service kiosk will reflect the balance after every payment, and prompt users to top-up if the credit balance runs low.
Regular customers get savings from their purchases with the Each-A-Cup loyalty card, making it value-for-money on top of its convenience and accessibility to purchase drinks at any outlet.
As Singapore surges towards an economy driven by technology and high productivity, Each-A-Cup’s new cashless system serves to create a more efficient and effective workflow for staff. With the self-service kiosk that reduces the need for cash handling and manual order taking, it will significantly decrease the staff’s workload.
In addition, with an easy-to-use interface implemented on the point-of-sale (POS) system, staff will be able to operate the self-service kiosk intuitively and quickly with minimal training.
At the end of the day, the system will compile a daily sales report that will be forwarded to the management automatically in a timely manner, reducing the need for manual calculations that take up time and effort.
Most importantly, the Kitchen Display System (KDS) is implemented to enhance kitchen operations. Orders keyed in at POS are automatically sent to KDS and staff can immediately start on a working line to prepare the orders according to the details printed on sticker labels. The KDS is also integrated with the e-Queue system where customers will be alerted once the drink is ready for collection.
Each-A-Cup believes in creating an improved workflow to reduce employees’ workloads and keeping them happy, which will in turn translate to truly great customer service. Both staff and customers alike will be able to reap the benefits of the newly introduced and integrated technology designed to drive productivity and create the best customer experiences.
Each-A-Cup is a homegrown brand established in 1999 and headquartered in Taiwan, with products originating from there. In the face of fierce competition, it is one of the few established bubble tea brands that has survived and flourished with the support of regulars. It all started out during Singapore’s first ever bubble tea culture boom, with chairman Michael Chua and two other founders opening the first store at The Centrepoint along Orchard Road, the most popular shopping belt in Singapore. Years of development have led it to being one of the most well-known bubble tea brands in Singapore and Malaysia.
Each-A-Cup specialises in a large variety of fresh teas, ice blended drinks, smoothies, yoghurt drinks, snow shakes, coffees and creative fresh juices. Since it started its operations in 1999, Each-A-Cup has been constantly creating new products and improving its customer experience. In 2011, the company launched the revolutionary concept of “TeaPresso” from Taiwan where each cup of tea is freshly brewed on the spot in 60 seconds.
Each-A-Cup has outlets in Singapore, Malaysia, Indonesia and Brunei. Its main office can be reached at 9816 3863. For more information, please visit www.each-a-cup.com.
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