·         Following a successful world premiere this year in London, Singapore will be the second city to host the summit, exploring the future of next-generation commerce

·         More than 130 world-class speakers and industry movers & shakers in attendance with headliners such as Accenture, Instagram, Unilever, Pizza Hut, Grab, Japan Airlines, Hilton Hotels, One Championship, City Football, Decathlon, Zalora, Sephora, Havaianas Group and Mondelez

·         Summit will feature The World of ME – the world’s first immersive ‘store of the future’ presented by headline sponsor Accenture.See the Virtual Reality experience of the London showcase here.

SINGAPORE, 4 AUGUST 2016 – Singapore will play host to the prestigious Millennial 20/20 Summit, a two-day event held at the ArtScience Museum running from 7th to 8th September 2016. The summit will cast a spotlight on understanding the ever-evolving millennial consumer in a digitally savvy consumer environment bursting with new business models and trends – and the future of the marketplaces they create.

“Times are rapidly changing and the millennial generation already has an active role in reshaping our commerce marketplace. The Millennial20/20 Summit will ignite the conversations that are paramount to help brands and businesses adapt and stay relevant in one of society’s most influential movements,” said Rupa Ganatra, Founding Partner of Millennial 20/20.

With its global connectivity and resources for business innovation, Singapore will be the first city in Asia and second in the world to host the summit. This year’s edition will gather over 1500 brands, companies, founders and start-ups to look into the future of commerce from across the four key industry sectors of travel and hospitalityfood and beveragefitness and sport and fashion and beauty.

“Singapore with its robust infrastructure, communities and innovation capabilities makes it a natural choice for us to launch the Millennial20/20 Summit. Its progressive environment for innovation has led it to be a leading player in disruptive technology as most businesses embrace ways to co-innovate with the technology industry to reach the next stage of growth,” added Simon Berger, Founding Partner ofMillennial 20/20.

Discussions for the summit will centre around the evolving business landscape in a millennial generation where innovation, disruption and technology are key components of its future. The summit dives deep into a focus on pillars that include Retail, Marketing, Mobile, Payments, Video, Social, E-Commerce, CRM, Advertising and Big Data. The topics are aligned with Singapore’s vision of embracing technological innovations and enterprise to transform its economy of the future.

Visitors to the summit can expect highly curated and challenging discussions addressing the realities and future of each of the industry tracks featuring a distinguished speaker panel of local and international industry heavyweights such as Mark Liversidge, Chief Marketer ofHilton Hotels; Tom Glick, Chief Commercial Officer of City Football; Elaine Rodrigo, Global Director of Mondelez; Victor Ciu, CEO ofOne Championship; Aseem Puri, Chief Marketing Officer of Unilever; Clarence Chew, Chief Marketing Officer of Decathlon; Magnus Grimeland, Managing Director and Co-Founder of Zalora Global Fashion Group; Alexis Horowitz-Burdick, Managing Director of Sephora Digital; Cheryl Goh, Vice President of Marketing, GRAB; Deepesh Trivedi, Head of Retail & Ecommerce, Facebook; Fergus O'Hare, Head of Creative Shop APAC, Instagram and James Rothwell, Director Of Marketing - Southeast Asia, Hong Kong, Taiwan, Netflix.

Session topic highlights include riveting conversations and debate around each sector such as Selling Real Value: Building brands in an ad-free world, “What do they really want?” Talking to the next-gen consumer, fan and ambassador online and offline; Rewire & Rethink: The hotel proposition for the 21st century traveller; Winning in a Billion Dollar Industry without landing a punch; New Spirit of Innovation transforming the Space Tourism industry; 21st Century football fans – Mobile. Digital. Global: Driving innovation on and off the pitch; Delivery 2.0: Changing Food Consumption Habits and the Business Models that are disrupting it.

Exciting Experiential Showcases Await

The World of ME
Another highlight of the summit will be an experiential showcase of a ‘store of the future’ presented by headline partner Accenture. Featuring The World of ME, the inspirational playground for consumers will give visitors the opportunity to immerse themselves in innovative products, services and experiences; co-create and test ideas, and participate in live events.

Unilever Foundry Start-up Street
Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is collaborating with Millennial 20/20 to unearth and showcase the most innovative startups in this controversial space. This unique opportunity, hosted by the Unilever Foundry, will give visitors the chance to engage directly with the entrepreneurs who are reinventing the way brands and companies connecting withmillennials. Up to 25 startup companies, who have developed truly innovative technology in future of retail, future of media, brand & content innovation, social impact and data, insights & personalisation, will be handpicked to be part of the Unilever Foundry’s Startup Street. The selected startups will be given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.

Millennial 20/20 will feature 20 showcase exhibitors including Dynamic YieldStoryStreamCarpalAgility ResearchBaozunSpotify for BrandsCash ShieldBrandToneHappy MarketerWhat3WordsSizmek and more, presenting the latest consumer strategies, products and services aligned with staying relevant in a millennial-drive marketplace as a company of the future.

Registration is open to public. For more information on the summit, please visit http://bit.ly/2as3nLv.

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