Alienware Marks 20 Years of Continued Innovation with All New Gaming Notebooks Capable of Powering VR Out-of-the-Box

Alienware Marks 20 Years of Continued Innovation with All New Gaming Notebooks Capable of Powering VR Out-of-the-Box

·         New Alienware notebooks are made for virtual reality enthusiasts and demanding gamers, adding even more VR-ready options to Dell’s industry-leading offerings for both Oculus and HTC Vive headsets
·         New hinge-forward design, new metals and materials build on Alienware’s iconic look and deliver innovative technology for gamers
·         The entire family of notebooks feature the latest NVIDIA GeForce GTX 10-Series mobile graphics with best-in-class performance that enables up to 85% better performance than the previous generation Alienware notebooks1
·         The Alienware Aurora brand returns for incredible gaming performance and VR-optimized configurations

Singapore – October 18, 2016 -- Celebrating its 20th anniversary as a leading pioneer in high-performance PC gaming systems, Alienware improves experiences for gamers with the introduction of its first ever VR-ready notebooks. The new line of notebooks boasts the NVIDIA GeForce GTX 10-Series family of GPUs; desktop-class graphics performance comes to notebooks for enhanced capabilities and realistic gameplay. Alienware’s latest engineering advancements include the integration of new construction materials to improve thermal management for these new powerful components, as well as add durability and rigidity to the celebrated Alienware design aesthetic.

“Gaming is in a time of renaissance right now; awesome games and development, amazing resolutions and technology, plus the pure excitement around VR experiences – it’s an incredible driving force and it feels similar to the energy that started Alienware 20 years ago,” said Raymond Wah, senior vice president, Consumer Product Marketing, Dell. “These new notebooks are a product of that history and approach, but also of the demands and expectations of gamers today. Being true to both is what Alienware is about and we’re proud to bring these notebooks to gamers.”

Engineered for Gamers
Innovative engineering that focuses on gamers first is a hallmark of Alienware’s two-decade success in the industry. The demands for higher resolutions, more realistic gameplay and virtual reality usher in the need for more performance, and for Alienware, better design. The inventive integration of new materials such as anodized aluminum, magnesium alloy, steel reinforcement and copper add form and function to this new design. Adding copper to the unique thermal solution improves cooling capabilities across both CPU and GPU; combined with the new hinge-forward design, notebook ventilation can increase performance as most thermal dissipation flows up and out the rear. The all-new Alienware TactX keyboard introduces an optimized RGB LED for better key lighting, plus a full 2.2mm of gaming-grade travel that feels incredible, and is steel-reinforced for durability. Aluminum and magnesium alloy improve design quality and rigidity, while anti-smudge finishes add great utility to the aggressive new look of these notebooks. To improve audio output, a new speaker design includes internal smart-amps that monitor audio waveforms, enabling the use of the entire thermal margin of the speaker for stronger sound. This ground-up approach to design has helped address the stunning performance of cutting edge components and has even enabled these new notebooks to be thinner than their predecessors.



Alienware 17
The new Alienware 17 is the ultimate gaming notebook with an emphasis on screen size, gaming performance and overall immersion. This flagship notebook gains more power with overclocked Intel Core i7 k-series processors and DDR4 memory running up to 2667 Mhz. Newly added support for optional IR Tobii eye-tracking technology adds great accessibility features based on where you’re looking. It allows gamers to fine tune their skills with a new Overwolf app that can replay your gaze pattern so gamers can track where they were looking during gameplay; gamers can then learn from their mistakes and be sure to focus their attention on the best opportunities to crush the competition. Tobii partnered with Alienware to add exclusive features including enhanced presence detection tied to our iconic AlienFX lighting zones; the full LED system illuminates and changes based on where you look. Only on Alienware will your Tobii camera detect your gaze, allow you to record and export your gaze pattern as a coaching tool to help improve your gameplay. It can also sense your presence and attention to understand when you engage with various elements of the device or lock your system when you walk away; these unique features help optimize power, performance, and can improve security.



Alienware 15
Balancing superior gaming performance with portability, the new mid-size Alienware 15 is for gamers that want the best of both. With more power in a thinner frame, it comes with great graphics options from AMD and NVIDIA, including the stunning, VR-ready NVIDIA GeForce GTX 1060. Coming standard with a 15.6” FHD, IPS Anti-Glare, 300-nits display, additional options include FHD 120Hz display with NVIDIA G-Sync for incredibly smooth, synchronized frame rates and UHD IGZO for 4K resolutions. Built so gamers can be on the go, its exceptional battery life keeps it going with a 68 watt-hour lithium ion battery and an optional 99 watt-hour battery to enable extended gameplay when away from a plug.2



Alienware Aurora desktop
The Alienware Aurora, launched in June, is a mid-tower desktop with full-scale power and performance. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4K gaming or even up to 12K gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz. The Aurora’s innovation also includes Alienware’s first chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives. These and other innovations join the solid lineup of Alienware software including custom lighting with AlienFX and total control with Alienware Command Center. Whether gaming at insanely high resolutions or experiencing optimized VR experiences, the new Aurora is the latest in a long line of leading engineering and design innovation specifically tailored for gamers.



Additional Gaming Options
The Alienware Graphics Amplifier is designed to propel your mobile gameplay to warp speed as a plug-in companion to Alienware notebooks; small enough to slide into a standard carry case, yet powerful enough to transform mobile gaming, the Graphics Amp can be your quickest ticket to 4k gaming and beyond. 

Great for adding to your gaming experience, Dell offers one of the best monitors in the world. The new Dell 27 Monitor (S2717DG) is specially designed for gaming. The monitor is engineered to provide an uncompromising gaming experience with sharp and undistorted moving images, thanks to NVIDIA® G-SYNC™technology and the refresh rate of 144Hz, while its swift 1ms response rate offers virtually no input lag. Game comfortably for long hours with its full adjustability features, and easily access peripherals with its wide range of ports available.


Pricing and Availability
All products are available immediately, unless otherwise stated, through Dell and its authorized partners:

Product
Starting Price in SGD / Availability
Alienware 17
3,999 – available end of October on Dell.com.sg, mid-November in retail
Alienware 15
2,399 – available end of October on Dell.com.sg, mid-November in retail
2,199 (6th Gen Core i5)
419
999










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