Catch-all Mission Starts Now with the Canon EOS M10

Catch-all Mission Starts Now with the Canon EOS M10


© 1997 Nintendo, Creatures, GAME FREAK, TV Tokyo, ShoPro, JR Kikaku. © Pokémon.
TM and ® are trademarks of Nintendo.
For promotional purpose in SG, TH, MY, ID, VN, TW, HK, MO, PH, MM, KH, NP, LK, MV, BD, PK, TL, BN, MN only.

SINGAPORE, 20 April 2017 – Following the resounding success of the #ToyTravel (Nui-Dori) campaign last year, Canon is bringing on Season 2 by partnering with Pokémon as “The Perfect Adventure Buddy”.

Through the launch of a special edition EOS M10 box set, bundled with a 20cm Pikachu Shoulder Plush, this initiative aims to spur users to incorporate #ToyTravel creatively in their photography.

#ToyTravel essentially is the art of photography where toys imitate life. Spontaneous and fun, it can be anything from a selfie of you and a figurine chilling by the pool on a lazy afternoon, to a jump shot with your favourite plush toy on top of the mountain you just conquered. The possibilities are endless and one is only limited by his or her imagination and creativity.

“Beyond professional photography, we believe that photography should be accessible to all, with a fun and engaging side to it. Toy photography has proven to be an interesting genre which resonated well with our target audience, through the success of #ToyTravel Season 1. For a broader reach to people from all walks of life, we have chosen to partner Pokémon for #ToyTravel Season 2, as the characters are well-loved by both the young and young-at-heart. Through the launch of the special edition EOS M10 Pikachu box set, we hope to inspire users to explore creative options when it comes to photography and share these spontaneous moments on social media”, said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.

Sleek and powerful EOS M10
As the lightest camera in Canon’s EOS M range of high performance mirrorless, interchangeable-lens camera, the EOS M10 is the perfect companion for carrying around on all your adventures. The EOS M10 delivers superior images and allows users to capture and share spontaneous moments while on the go, making the camera a great companion for urbanites of today.

Perfect for selfies, the EOS M10 has a tilt type LCD touchscreen that extends to 180 degrees. The Self Portrait mode features a one-touch beautification shortcut that offers a skin smoothing effect, allowing users to take flattering selfies and instantly upload them on social media platforms via the camera’s Wi-Fi connectivity.

Canon EOS M10 – The Perfect Adventure Buddy Photo Challenge
Explore different parts of your city with your Pokémon and take them on a unique adventures. If you are game for an adrenaline rush, consider bringing Squirtle surfing or going skating with Jigglypuff! If you prefer a quiet afternoon, you could even bring Snorlax to your favourite café for a shot of expresso.

From May to July 2017, Canon is launching a monthly photo challenge. The challenge is open to the public to top the leadership board. With a different theme announced each month, participants are required to incorporate the themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15-45mm) along with a Pikachu Shoulder Plush or Limited Edition Pokémon Key Chains.

At the end of each month, the top three best photos on the leader board will stand a chance to be the grand winner for the month. One grand prize winner will be selected out of the three by a professional photographer. The remaining two consolation prize winners will win limited edition Pokémon key chains.

For more details, please visit https://snapshot.canon-asia.com/Pokemon.

Pricing and Availability
The special edition EOS M10 box set, bundled with a Pikachu Shoulder Plush will be available in May at all Canon authorised dealers at the following recommended retail prices.

Product
Recommended retail price
EOS M10 kit (EF M15-45 IS STM) – available in Black or White
$649
EOS M10 kit II (EF M15-45 IS STM & EF M22 STM) – available in White
$799
EOS M10 kit III (EF M15-45 IS STM & EF M55-200 IS STM) – available in White
$999

What are Pokémon?
Pokémon are creatures of all shapes and sizes which live in the world or alongside humans. Pokémon are raised by their owners (called “Trainers”). During their adventures, Pokémon grow and become more experienced and even, on occasion, evolve into stronger Pokémon. There are currently more than 800 creatures that inhabit the Pokémon universe.

For more than 20 years, kids all over the world have been discovering the enchanting world of Pokémon. Today, the Pokémon family of products includes video games, the Pokémon Trading Card Game, the Pokémon animated TV series, movies, toys, and much more.

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