Garmin incorporates over 300 traffic enforcement camera locations into its automotive devices

Garmin incorporates over 300 traffic enforcement camera locations into its automotive devices
The Garmin GDR 530, GDR 560 and the Garmin Drive 51 are the first consumer devices here to adopt open data from the Singapore Police Force to promote safer driving habits in Singapore


While built-in traffic enforcement camera locations are not new, these new devices from Garmin are the first in Singapore to make use of official open data from the Singapore Police Force instead of relying on unofficial community-based data which are unverified. Garmin is a US-based maker of fitness trackers, smartwatches and navigation products.

Mr. Engelhard (Al) Sundoro, Managing Director for Garmin South Asia said: “We are very proud to support the Singapore Government’s ongoing efforts to promote open data sharing with the public. In the Global Open Data Index 2015 report, Singapore was ranked 16 globally in the report[1] which benchmarks nations in how open they are in sharing public data. In addition, incorporating traffic enforcement camera data into our automotive navigation devices can help promote safer driving habits and hopefully reduce unnecessary road accidents.” 
There are over 300 enforcement camera locations in Singapore, consisting of red light cameras, fixed speed cameras, mobile speed cameras as well as police laser speed camera enforcement locations. Garmin adopted the traffic enforcement camera co-ordinates from the Singapore Police Force’s website and added them into its GPS map data for Singapore. Work started last year and was recently completed.

This new feature has been incorporated into the recently launched Garmin GDR 530, GDR 560 and Garmin Drive 51, and will be available on older models including DriveAssist™ 50LM, DriveSmart™ 50LM, nüviCam LM, nüviCam 67LM, nüviCam 57LM, nüviCam 4592LM via a system update starting from mid July 2017.

A familiar brand in Singapore, Garmin’s consumer products have been sold here through distributors since the early 1990s. As part of the brand’s strategic plan to strengthen their presence in the region, Garmin launched its regional headquarters in Singapore early this year (2017) to directly manage the sales and marketing of its consumer devices in the Southeast Asia and India region.

Getting closer to the ground enables Garmin to come up with new innovative features that make its products more relevant to local consumers.

In January (2017), Garmin launched the vívosmart HR with EZ-link - a special version of its vívosmart HR activity tracker which comes with built-in NFC contactless payment smarts. Users can tap their fitness band to make payment for train and bus rides, cab rides and retail purchases in Singapore.

“We don’t want to be another global brand that simply ships the same products to customers here. We want to go the extra mile to make our products more meaningful to consumers here, which in turn helps us to differentiate us from our competitors,” added Mr Sundoro.








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