Gionee enhances distribution network by 30%, doubles national distributors in India

Gionee India has grown its distribution network by 30%, and has doubled its national distributors in the country in order to address the width and depth of the Indian market. The company is continuing to expand its retail presence and increase product availability in the country in order to better serve local consumers.

Early in 2010, Gionee has began to work with the largest handset brand in India and distributed various resources all over the industry chain. As a result, Gionee has built up a good relationship with the entire value chain, including suppliers, telecom operators and retail channels in the India market. In 2013, Gionee finally launched its own brand in the Indian market. The company’s preparation for the market allow them to expand their product presence in a short time period. As of today, Gionee stands 5th amongst the top smartphone brands in India, and is the most preferred brand in 5 states.


According to IDC research, although there is enthusiasm over online shopping, consumers still seem to prefer brick and mortar stores, due to the comfort and experience of touch and feel at these retail shops. Base on their own research team, Gionee noticed the significance of offline distribution networks, in both urban and rural markets.

Based on insights into the local market, Gionee has developed its own branding and distribution strategies for the market. Gionee has continued to build its sales and distribution infrastructure, and strengthening offline sales with a focus on customer service. In actual fact, Gionee sells only 1% of its stock online, the rest is sold offline. Gionee’s devices are currently available across 40,000 stores and 12,000 in-store locations, and it has a presence in 42,000 retail outlets with nearly 70% exclusive stores. Considering the urban market has begun to saturate, Gionee is now gradually building distribution networks in 2nd and 3rd tier cities in order to meet rural market demands.



Gionee does not believe in flash sales and has steadfastly followed different approaches, such as investing in branding and marketing campaigns to create brand awareness and availability in smaller towns and cities. In addition their association with Virat Kohli, Alia Bhatt and the popular IPL team Kolkata Knight Riders, Gionee also signed up three additional celebrities as regional brand ambassadors -- Shruti Haasan, Diljit Dosanjh and Dulquer Salmaan. With a strong belief in an integrated business approach, and strong distribution network, Gionee is aggressively taking market share and creating a strong foothold in the India market.



About Gionee

Established in September 2002, Gionee Communication Equipment Co. Ltd. is devoted to developing innovative cellular mobile devices for users who values global connection. The company is now one of the world's top 10 mobile manufacturers and its handsets ship to over 50 countries. For more information about Gionee, please visit global.gionee.com.


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