MORE TRANSPARENCY AND SPEED: TWITTER RAMPS UP ITS ONLINE SAFETY

Twitter has made significant headway in increasing its online safety. By leveraging its latest technology to enhance content monitoring, users are now experiencing less abuse on Twitter today than they were six months ago.

Highlights of the progress made to continue improving the Twitter experience include:

·        Twitter is now taking action on 10 times the number of abusive accounts every day compared to the same time last year

·        Twitter accounts that demonstrate abusive behaviour are now limited for a time, and told why

·        Twitter’s Quality Filter has led to fewer unwanted interactions: blocks after @mentions from people you don’t follow is down 40 per cent

MORE TRANSPARENCY AND SPEED: TWITTER RAMPS UP ITS ONLINE SAFETY

Singapore, 21 July 2017 – Twitter has made significant headway in increasing its online safety. By leveraging its latest technology to enhance content monitoring, users are now experiencing less abuse on Twitter today than they were six months ago.

Twitter’s commitment to move faster to become safer started in January, when research was conducted to understand the issues at a deeper level. A range of product updates followed and Twitter’s Trust and Safety Council were then convened to gather feedback and help guide the project forward.

Here are some new data on the progress made, what has been learned, and future plans to continue improving the Twitter experience:

1.     Twitter has promised to do more with its technology. The company is now taking action on 10x the number of abusive accounts every day compared to the same time last year. Twitter now also limits account functionality or places suspensions on thousands more abusive accounts each day. In the last four months alone, Twitter’s new systems have removed twice the number of accounts owned by repeat offenders who create new accounts after being suspended for violations. Beyond the technology, teams at Twitter are continuing to review content daily and to improve policy enforcement.

2.     Twitter is also being more assertive in addressing problematic Tweets, including communicating more with the people who send them. Accounts that demonstrate abusive behaviour are now limited for a time, and told why. Accounts that Twitter puts into this period of limited functionality generate 25 per cent fewer abuse reports, and approximately 65 per cent of these accounts are in this state just once.

3.     Twitter has introduced new ways to customise people’s experience, including notification filters and muting keywords. The Quality Filter has led to fewer unwanted interactions: blocks after @mentions from people you don’t follow is down 40 per cent. These numbers will vary, but the approach is having a positive impact. Twitter has consistent harassment definitions and policies that apply to everyone.

Ed Ho, General Manager, Consumer Product and Engineering at Twitter said: “We’re pleased to see that every person now has more control of what they see and experience on Twitter using these new tools. Online safety is an issue best solved in partnership with others, so Twitter will continue to collaborate with its Trust & Safety Council, industry experts, and academics to solicit ongoing feedback, for its commitment to making Twitter a safe place for free expression.”

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About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visitabout.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/downloadand periscope.tv.



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