Gionee A1 lite officially launched in Myanmar, with the presence of two artist ambassadors

Gionee A1 lite officially launched in Myanmar, with the presence of two artist ambassadors


Mandalay, August 7, 2017 – Gionee launched A1 lite in Myanmar with an affordable price of 269,000 kyat. As the company’s latest model in the A-series line-up, A1 lite features a long-life battery and enhanced photo quality for selfies. Attending the event were Gionee Myanmar ambassadors Pyay Ti Oo and Eindra Kyaw Zinthe.

In early 2017, Gionee signed Pyay Ti Oo and Eindra Kyaw Zinthe as its brand ambassadors, looking to build closer connections to local consumers in Myanmar. The artist couple are widely known and respected for their film roles. Named “Myanmar's Best Lead Actor Academy Award” for four years, Pyay Ti Oo firmly believes in ensuring the best quality for each of his works, a perfect match with Gionee’s dedication to creating premium products.

In addition to their film roles, Pyay Ti Oo and Eindra Kyaw Zinthe are involved in a range of public service activities and charities as well. Pyay Ti Oo has established an education foundation for helping outstanding students to achieve their dreams, of which Gionee is currently a sponsor. With a continuing strong commitment to offering high-quality products, Gionee hopes to deepen its service to local customers.

A1 lite offers consumers the perfect package of stunning selfies, long-life battery and incredible experience. The phone is equipped with a 20MP selfie camera with soft light selfie flash. The soft lighting effect gives users a natural glow and rosiness that highlights a user’s beauty, even in low-light conditions. For selfie fans, this affordable handset is a perfect choice.  

Carrying Gionee’s product DNA, the brand-new A1 lite sports a 4000 mAh battery, making it a smart phone with a large capacity battery in a compact space. With such massive battery capacity and Gionee’s ownadvanced power-saving system, A1 lite is able to guarantee the phone is always on. The device is paired with 3GB RAM + 32GB ROM and runs on Amigo 4.0 based on the Android 7.0. Powered by a powerful Octa-core 64-bit processor, A1 lite can provides users better performance with less power consumption.

For A1 lite, users will also be able to enjoy greater convenience, with a fingerprint reader equipped in the back cover. With an advanced solid-state fingerprint reader, users can unlock the device by only a slight touch. In another surprise for selfie lovers, the fingerprint can be used as a camera shutter -- users can take selfies simply by putting their finger on the phone’s back cover.

The metallic unibody is seamlessly integrated with 2.5D curved glass, making A1 lite a true work of art. The phone will be available in Myanmar in August with three color options - red, black and gold.

About Gionee
Established in September 2002, Gionee Communication Equipment Co. Ltd. is devoted to developing innovative cellular mobile devices for users who values global connection. The company is now one of the world‘s top 10 mobile manufacturers and it has made the brand available in various locations overseas, including the Middle East, Africa, Central Asia and Southeast Asia. For more information about Gionee, please visit global.gionee.com.



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