Gionee Launches M7 Power in Thailand, Introduces ‘Taew’ Natapohn Tameeruks as Brand Ambassador

Gionee Launches M7 Power in Thailand, Introduces ‘Taew’ Natapohn Tameeruks as Brand Ambassador
Entry into Thai Market is Part of Brand’s Regional Expansion Plan

Competitively priced at 9,990 Thai baht, M7 Power distinguishes itself with a next-generation full-screen display, extremely long-lasting battery, super performance and high-tech laser-engraved and laser-drilled aluminum case surfaces that come in multiple stylish colors.

M7 Power is a perfect phone for Thailand, especially its young generation of tech-savvy Millennials who consume hours of online content every day.” said Mr. Nontouch Ruamkonthong, Sales VP of Gionee Electronics Technology (Thailand) Co. Ltd. “Gionee is among the first smartphone companies to offer a full-screen display like this, and it makes a big difference in the user’s experience. Its full-screen display provides more enjoyable viewing of online content and the extremely long-lasting battery will power more and more content enjoyment.”

Gionee’s strategy for the Thai market will make it easy for customers to discover the brand. In an effort to build awareness here Gionee’s brand ambassador in Thailand will be “Taew” Natapohn Tameeruks, the award-winning Thai-Chinese actress and Internet phenomenon. “‘Taew’ is just right for Gionee as a brand ambassador, especially given her popularity with Millennials, the target audience for M7 Power,” said Mr. Nontouch Ruamkonthong. 

M7 Power ably demonstrates Gionee’s commitment to transforming technology innovation into a joyful user experience. M7 Power’s 6-inch FullView screen displays in 1440x720 HD-resolution, with an 18:9 aspect ratio. The next-gen screen occupies a higher screen-to-body ratio of the front surface, offering the same amount of display as some larger phones.

True to its name, M7 Power offers segment-leading 5,000 mAh of power capacity and extremely high power density at 680 Wh/L. The phone’s MSM8940 Octa-core 1.4-gigahertz processor and Qualcomm Snapdragon platform manages energy usage with optimal efficiency, enabling fast and fluid multitasking, smooth 3D gameplay, super-speedy camera performance, HD movie streaming, and quick download speeds with battery life to spare.

M7 Power’s unsurpassed 64 GB of ROM and 4 GB of RAM allow installation of more apps and more space for app cache to ensure a smooth user experience, even under heavy multi-tasking situations, with multi-task switching without latency.

M7 Power comes in a stamped high-grade 6-series aluminum back shell with laser-engraved and laser-drilled finishes that offer good anti-skid protection. The high-tech laser-drilled finish is available in dark blue and black, and the laser-engraved finish is available in gold.

The launch of M7 Power in Thailand also marks an important development for Gionee as the brand expands its footprint throughout Southeast Asia. With its foothold firmly established in China, India, Myanmar, Nepal, the Philippines and Thailand, Gionee will enter Indonesia this December and plans to manufacture phones there starting next year when it will also start selling products in Malaysia and Vietnam.

We foresee no limits to our future sales growth as we expand regionally and globally,” Mr. Nontouch Ruamkonthong said. “With the global smartphone market expected to grow from 1.5 billion units this year to over 1.7 billion in 2021, Gionee is well positioned to capitalize on that growth.”

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Gionee Communication Equipment Co. Ltd was founded on September 2002 and is one of the world’s top 10 mobile manufacturers. It is a high-tech enterprise that focuses on the R&D, production and sales of cellular mobile devices. Our management team advocates for a scientific and standardized enterprise management mode, with a strong sense of innovation. The constant pursuit for professionalism and innovation is the foundation of sustainable development at Gionee.

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