SAP Hybris Named as a Leader in B2B Commerce Suites for Midsize Organizations According to Independent Research Firm

SAP Hybris Named as a Leader in B2B Commerce Suites for Midsize Organizations According to Independent Research Firm

Singapore —September 8 2017SAP Hybris today announced that it was named by Forrester Research as a leader in “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017.”

According to Forrester Research, B2B customers today “expect seamless purchase journeys, innovative fulfillment options and assisted sales alternatives.” To meet and exceed customer expectations, companies must go beyond the commoditized shopping cart of the past. Per the report, midsize B2B firms now need enterprise-quality commerce technology at a small-business price that supports full-spectrum selling, personalized digital commerce experiences, data-driven merchant tools, and agility for faster time-to-market.

Because midmarket B2B firms are benchmarked against enterprise B2B and B2C companies, Forrester purposefully kept their criteria for the midsize report largely the same as the Q1 2017 enterprise evaluations in which SAP Hybris was also recognized as a leader. However, this evaluation differs substantively from those Forrester Wave evaluations in that it gauges vendors' ability to deliver enterprise-quality features at a lower total cost of ownership and faster time to market.

The report cites SAP Hybris’ offering as a scaled-down version of its feature-rich enterprise solution, noting that the SAP Hybris ecosystem “includes a large, global implementation partner network, which customer references lauded for its breadth and depth and high standards for inclusion.” 

“Mid-market firms demand enterprise-level quality at a lower cost” said Jamie Anderson, senior vice president and chief marketing officer, SAP Hybris. “We are pleased to offer customers in this space a feature-rich commerce solution at an accessible price point so they can simplify complex sales processes, gain market-share and deliver exceptional customer experiences.” 
For more information, visit the SAP Hybyis News Center and the SAP News Center. Follow SAP on Twitter at @saphybris and @sapnews.
About SAP Hybris Solutions
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. Through customer data management, context driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world’s leading organizations to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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