Alienware Doubles Down On High-Performance PC Gaming; Launches Revamped Dell Exclusive Store

Alienware Doubles Down On
High-Performance PC Gaming; Launches Revamped Dell Exclusive Store
News Summary:
  • Alienware unveils high-performance gaming monitors, keyboards and mice with signature premium design at the revamped Dell Exclusive Store
  • New curved monitors allow for greater game immersion integrated with NVIDIA® G-SYNC™ technology for smooth, tear-free gameplay
  • New Alienware mice fuse ergonomic design for increased comfort and intelligent software with gaming-grade performance for precision and speed

Singapore – October 10, 2017 – Alienware today announced at the revamped Dell Exclusive Store, a new range of performance gaming monitors and accessories with Alienware’s signature design. Alienware continues to demonstrate why they are a leading PC gaming brand worldwide with gaming solutions for players of all levels.

Driven by a fierce commitment to deliver what PC gamers want in gaming products and community, Alienware continues to make solid investments in PC gaming, virtual reality and eSports through ever-expanding offerings and partnership innovation.

Our new range of peripherals bring gamers the most immersive and powerful VR experience imaginable – and it’s only through our equal passion and commitment in delivering cutting-edge innovation that we continue to exceed expectations of our fans,” said Ray Wah, senior vice president and general manager, Consumer and Small Business Product Group, Dell.

Alienware Debuts High-Performance Monitors, Keyboards & Mice
Delivering on fans’ requests, Alienware is debuting a full range of performance oriented gaming monitors and peripherals with its signature premium design and the specs and customisation that gamers demand including Alienware’s AlienFX lighting, which works with more than 150 titles, including Sid Meier’s Civilisation VI, Shadow Warrior 2 and Agents of Mayhem , for in-game lighting effects.

·  Monitors 
  • Alienware 25” Gaming Monitor – With either NVIDIA G-SYNC (AW2518H) orAMD FreeSync, (AW2518HF), offers fast, responsive gameplay with virtually no input lag, at an extremely rapid 1 ms panel response time, and a native 240Hz refresh rate. With three preset display modes, full adjustability, single-diecast stand legs, and a seamless panoramic multi-monitor view with ultra-thin bezel in1920x1080 resolution, the Alienware 25” gaming monitor is perfect for any gamer.
  • Alienware 34” Gaming Monitor – With either WQHD (3440 x 1440) resolution(AW3418HW) or WFHD (2560 x 1080) resolution, features the iconic Alienware design with custom AlienFX lighting with ultrathin bezels that elevate gameplay. The curved monitor allows for greater game immersion integrated with NVIDIA® G-SYNC™technology for smooth, tear-free gameplay.

·  Keyboards
  • Alienware Advanced Gaming Keyboard – Blending gamer-friendly design features and intuitive software, the Alienware Advanced Gaming Keyboard(AW568) with optional palm rest delivers a premium gaming experience at an affordable value. Featuring mechanical keys with brown switches, with more precise, responsive and consistent key strokes with five keys dedicated for macro commands that give gamers a competitive edge. Personalising the gaming experience, Alienware’s sophisticated software, Alienware Control Center, allows gamers the ability to configure all keys to desired commands.
  • Alienware Pro Gaming Keyboard – Amplifying the gaming experience, theAlienware Pro Gaming Keyboard (AW768) with optional palm rest exemplifies all the essential design components of the Advanced Gaming Keyboard, and elevates the engineering innovation with dedicated volume roller and 13 zone-based RGB AlienFX backlit lighting options. A key stroke can mean the difference between winning and losing, and onboard memory adds a new level of intelligent options for assigning key stroke combinations ultimately increasing efficiency to command and conquer opponents.

·  Mice
  • Alienware Advanced Gaming Mouse – Fusing ergonomic design for increased comfort and intelligent software with gaming-grade performance, the Alienware Advanced Gaming Mouse (AW558) offers multiple configurations with on-the-fly DPI to switch between precision and speed style gameplay. Outfitted with nine unique buttons for in-game customisation.
  • Alienware Elite Gaming Mouse – Further enhancing the premium gaming experience, Alienware Elite Gaming Mouse (AW958) incorporates all the game-ready innovation of its capable sibling, and leverages advanced custom abilityinnovation with swappable grips, up to 13 programmable buttons, perfect for MMOs like World of Warcraft and four variable levels of weight adjustment providing ultimate control over cursor precision and movement speed to dominate opponents.
Unveiled at the “Dell First Look Showcase & Gaming Event” at the Dell Exclusive Store @ Plaza Singapura, the Inspiron 7000 series launch also saw some of Singapore’s top eSports teams such as Chaos Theory and PMS Asterisk and Ray Wah of Dell, battling it out in a gaming showdown on the newest Microsoft racing game, Forza Motorsport 7.

The event also unveiled the latest Alienware Gaming Monitors, Keyboards and Mice. Additionally, for the first time at the Dell Exclusive Store, Dell’s commercial products such as the Latitude and OptiPlex range are made available, for its consumers in Singapore. The product range is available for purchase and customisation in-store
Additional Resources
·  Catch the #DellGameOn event happenings on Facebook and Instagram as well as the FB Live re-play of the Gaming Showdown
·  Product images available here

Pricing and Availability
All products are available immediately, unless otherwise stated, through Dell and its authorised partners:

Starting Price in SGD / Availability
From $1,099. Available now.
From $719. Available now.
Alienware 34” Gaming Monitors
In the coming months.
From $159. Available now.
From $199. Available now.
From $69. Available now.
From $149. Available now.

With award-winning desktops, laptops, 2-in-1s and thin clients, powerful workstations and rugged devices made for specialized environments, monitors, endpoint security solutions and services, Dell gives today’s workforce what they need to securely connect, produce, and collaborate from anywhere at any time. Dell, a part of Dell Technologies,services customers from consumers to organizations of all sizes across 180 countries with the industry’s most comprehensive and innovative end-user portfolio.

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