BeLive launches new live-commerce Marketplace with 12 Days of Christmas auction

Over $10,000 worth of products going under the hammer from $1 including the Apple iPhone X, Nokia 8, MacBook Air, Nintendo Switch and more

Singapore, 11 December 2017 - First there was e-commerce, then livestreaming, and now live-commerce. The new rage in shopping for the smartphone generation is live commerce, where a livestream host will talk about his or her favourite products while offering them for sale through the live-streaming app.
Starting today for the next 12 days, homegrown live-streaming app BeLive will be working with popular local live-streaming hosts to offer over $10000 worth of products for auction in its new live-commerce channel called Marketplace. Each item starts with a minimum bid of $1 and viewers can simply key in the amount they would like to bid for in their app. After 10 to 15 minutes, the auction ends and the highest bidder gets to purchase the item at his or her bid price. The auctions will run daily between 9pm to 9.30pm from December 11 to December 22. All proceeds of sponsored products will go to a charity of the sponsor's choice.
Mr Kenneth Tan, chief executive officer of BeLive said: “We want to introduce a new way of shopping and entertainment to Singapore consumers while experiencing the Christmas spirit of gifting by letting consumers stand a chance of getting their favourite products at a steal.”
Since launching in April this year, BeLive has garnered over 150,000 users and over 15,000 live stream channels.

List of the items up for auction:

Day 1 - Travel Day (11th Dec)
Samsonite Luggage Niar Spinner and Samsonite Luggage Stingray Spinner
Day 2 - For Him (12th Dec)
Mont Blanc Legend Perfume and Audio Technica Limited Edition Headphone (ATH-M50xRD) 
Day 3 - For Her (13th Dec)
Dior J'Adore Women Perfume and Tiffany & Co Round Heart Charm Bracelet 
Day 4 - Wild Card Day 1 (14th Dec)
Fitbit Blaze Smart Fitness Watch and Nintendo Switch 
Day 5 - Make Up (15th Dec)
Too Faced - Boss Lady Beauty Agenda Set and Anastasia Beverly Hills Set (Contour Kit,Glow Kit - Sun Dipped, Prism Eye Shadow Palette) 
Day 6 - Gadgets (16th Dec)
Parrot Mambo Fly Minidrone and Instax Mini 8 Polaroid Instant Camera Despicable Me 
Day 7 - Home & Living (17th Dec)
OSIM uCozy 3D (Stripes) and Philips Viva Collection Air Fryer 
Day 8 - Wild Card Day 2 (18th Dec)
Nokia 8 Phone and 13" MacBook Air 
Day 9 - Fashion (19th Dec)
Ray Ban Sunglasses Aviator and Daniel Wellington Classic Couple Watch 
Day 10 - Beauty (20th Dec)
Skin Inc (Bundle of Glow + Holiday Detox) and Skincare - SKII 
Day 11 - Entertainment (21st Dec)
Popsical Device (The smartest and smallest streaming Karaoke system) and REMAX Audio Soundbar Home Theater RTS-10 
Day 12 Wild Card Last Day (22nd Dec)
Nespresso Coffee Machine (Pixie Electric Titan - Black) and iPhoneX


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